Now that the 2014 World Cup is about to start in Brazil 2014 and the players' Twitter accounts become very important means of communication, we wanted to use this medium so Uruguayan fans can put pressure on a different field: the Twitter accounts of the captains of Costa Rica (Bryan Ruiz), England (Steven Gerrard) and Italy (Gianluigi Buffon). At http://marcapersonal.cableplus.com.uy fans can follow them closely and use the hashtag #PersonalMark to write them messages and put pressure on them and not let them breathe for one second on their social media account. CablePlusHD offers the best way to follow the World Cup closely with total coverage, and now also gives the fans the chance to play the match on Twitter. Digital advertisement created by McCann, Uruguay for CablePlusHD, within the category: Media.

Film advertisement created by BLT Communications, United States for Farmville, within the category: Gaming.

Film advertisement created by CP+B, United States for Domino's Pizza, within the category: Food.

Integrated advertisement created by Young & Laramore, United States for Newfields, within the category: Recreation, Leisure.

Digital advertisement created by Triad, Czechia for Kofola, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, Netherlands for Centraal Beheer Achmea, within the category: Finance.

Direct advertisement created by Publicis, Mexico for Nescafe, within the category: Non-Alcoholic Drinks.

Create a memorable label for a new beer brand blood orange spa by Housman Brewery. We told a short story about its original taste, whose plot unfolded together with its label. Design advertisement created by Soda, Russia for Hausmann, within the category: Alcoholic Drinks.

Film advertisement created by Grey, Australia for Googong, within the category: House, Garden.

Digital advertisement created by Rain, United Kingdom for Theirworld, within the category: Public Interest, NGO.

Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world's greatest football club FC Barcelona. Digital advertisement created by Intohimotoimisto Cassius, Finland for HJK Helsinki Football Club, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United Arab Emirates for Etisalat, within the category: Electronics, Technology.

Film advertisement created by Buzzman, France for Diesel, within the categories: Beauty, Retail Services.

Digital advertisement created by AgencyRx, United States for AgencyRx, within the category: Agency Self-Promo.

Film advertisement created by Huxley Quayle von Bismark, Canada for Toronto Community Foundation, within the category: Public Interest, NGO.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Digital advertisement created by Friendship, Belgium for Triamant, within the category: Professional Services.

Digital advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.

The Dove Self Esteem Project has been working for several years on promoting women's self esteem and demystifying the beauty myth. Recently, this mission was extended to children. According to the brand's research, 6 out of 10 girls stopped doing something they love because they felt uncomfortable with their appearance. We were asked to introduce the Dove Self Esteem Project in Portugal for the very first time and generate awareness among adults about the impact that their behavior may have on children's self esteem. We created the carbon paper ad, a press ad in a specialized parenting magazine. The ad challenged readers to test their memory by writing down the worst thing they remember being called in their childhood. To facilitate, we also included a pen. What they didn't know was we had placed a piece of carbon paper underneath the page, and the word they wrote in the memory test would be imprinted on the shirt of a child on the next page with the accompanying text, "Words Mark Children Forever". Ambient advertisement created by Torke, Portugal for Dove, within the category: Health.