Ever since programmes like Miami Ink stormed onto our screens, tattoos have become a real lifestyle trend. Tattoo artists have sprouted like mushrooms. The Swiss capital of Bern alone is now home to around 100 studios. They are joined by at least the same number of backyard parlours, where hygiene and quality are not generally top priorities. The consequences of letting any alleged tattoo artist loose on your skin are portrayed in the cinema ad for Skin Deep Art. It shows: tattooing is a matter of trust. Film advertisement created by Agentur am Flughafen, Switzerland for Skin Deep Art, within the category: Professional Services.

Ambient advertisement created by Volt, Sweden for New Yorkers Against Gun Violence, within the category: Public Interest, NGO.

Film advertisement created by Havas, France for Mercurochrome, within the category: Health.

Ambient advertisement created by Leo Burnett, United Kingdom for Think!, within the category: Public Interest, NGO.

Integrated advertisement created by Union, Canada for Interval House, within the category: Public Interest, NGO.

To celebrate National Lawn Care Month and feature Milwaukee Tool's outdoor power tool line, we created a web series called Lawn Whisperers. Set in the world of competitive lawn mowing (and hedging), Lawn Whisperers follows the Lawnmaster judge and rival competitors as they battle for the top spot in the 18th Annual Crestview Classic. Content advertisement created by Bandolier Media, United States for Milwaukee Tool, within the category: Retail Services.

Film advertisement created by Entrinsic, Canada for RBC, within the category: Finance.

Amazon Prime Video and AKQA has created an immersive theatrical and culinary experience to launch the upcoming Amazon Original series The Boys later this month. The Boys, based on The New York Times-bestselling comic, is an irreverent take on what happens when superheroes – who are as popular as celebrities, as influential as politicians and as revered as Gods – abuse their superpowers rather than use them for good. The titular vigilante group strives to take down the shady corporation Vought International and its corrupt superhero squad The Seven, and the real-life Butcher Shop now brings this crazy, messed-up world to LA’s vibrant Fairfax pop-culture district. The Boys launches on Amazon Prime Video July 26th, in more than 200 countries and territories worldwide. The dubious deli takes its name and ethos from one of the story’s central characters, Billy Butcher, and will thrill visitors with interactive theatre and exclusive show previews, staged with lifelike Hollywood-level sets and props, while also serving up gourmet sandwiches designed by famed LA chef Ludo Lefebvre. Over a two-day service, visitors will be immersed in exhilarating sights and sounds, taking part in the continual live action, and possibly getting a glimpse into The Boys’ secret hideout for exclusive preview screenings, perhaps even encountering caged, captured ‘supes’. Throughout, hidden references and coded messages will expand the story and draw patrons further and deeper into The Boys’ world. During the event, Twitch will live-stream the action to further audiences worldwide. The Butcher Shop’s closing will also be fittingly dramatic, with an appropriate serving of shock value. Integrated advertisement created by AKQA, United States for Amazon Prime Video, within the category: TV Promos.

Film advertisement created by Dentsu, Thailand for Morinaga, within the category: Confectionery, Snacks.

Film advertisement created by McCann, Ireland for AA, within the category: Finance.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Sra. Rushmore, Spain for International Committee of the Red Cross, within the category: Public Interest, NGO.

A unique web series focusing on the people, passion and workmanship behind perfect driving moments. Watch all episodes at http://www.michelin.co.uk/every-gesture-counts Digital advertisement created by TBWA, France for Michelin, within the category: Automotive.

Integrated advertisement created by Kinetic, China for Nike, within the category: Fashion.

Creative Director Sherrod Melvin Film advertisement created by Havas, United States for TD Ameritrade, within the category: Finance.

Film advertisement created by Grey, Singapore for Weber, within the category: House, Garden.

Digital advertisement created by Biborg, France for Ubisoft, within the category: Gaming.

Film advertisement created by Hard Work Club, Canada for Knix, within the category: Fashion.

Experiential advertisement created by TBWA, United States for The Recording Academy, within the category: Recreation, Leisure.