Digital advertisement created by Miami Ad School, United States for Meow Mix, within the category: House, Garden.

Women have been disproportionately affected by the pandemic, currently spending an average of 95 hours per week in caregiving roles. That has led to elevated levels of depression and anxiety, with 35% of mothers reporting symptoms of depression last year, up from 19% pre-pandemic according to Statistics Canada. Film advertisement created by Hard Work Club, Canada for Canadian Women’s Foundation, within the category: Public Interest, NGO.

The Volunteer Center Zagreb (VCZ) asked us to create a campaign for recruiting new volunteers, the everyday superheroes. Many people are attracted to the cinemas by the superhero movies. While watching the movies, they fantasize of how would it be if they became superheroes – it is exactly what VCZ can offer them. Ambient advertisement created by Bruketa & Zinic, Croatia for The Volunteer Center Zagreb, within the category: Public Interest, NGO.

Digital advertisement created by FP7, United Arab Emirates for Batelco, within the category: Electronics, Technology.

Film advertisement created by LOLA, Spain for Líbero, within the category: Media.

Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by FCB, Venezuela for Banplus, within the category: Finance.

Online+Offline viral advertising campaign leaded by a usual raccoon, that raised sales of dishwashing machines in the online store Kaspi.kz up to 41,25%. Integrated advertisement created by Grey, Kazakhstan for Kaspi.kz, within the categories: House, Garden, Retail Services.

Film advertisement created by Barton F. Graf, United States for Clash of Clans, within the category: Gaming.

Digital advertisement created by Tech and Soul, Brazil for Uber, within the category: Transport.

Digital advertisement created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.

Film advertisement created by Creative ADM, Australia for Keep Australia Beautiful, within the category: Public Interest, NGO.

Film advertisement created by Humanaut, United States for Not Your Mother’s, within the category: Beauty.

Film advertisement created by Grassriots, Canada for Humane Society International, within the category: Public Interest, NGO.

A delicious lunch sandwich speaks for itself. So, creative agency MERGE decided to bring that concept to life — literally — for Land O’Frost, a sliced meats brand that is looking to make gains in the grocery aisle and disrupt the staid packaged lunchmeat category. In the new marketing campaign, anthropomorphized sandwich ingredients show and tell how Land O’Frost Premium Sliced Meats are the budget-conscious, protein-packed choice. Their message is clear: Land O’Frost Premium Sliced Meats have no by-products, contain no added hormones and are a wholesome, affordable solution for moms. The 15- and 30-second spots give viewers a peek into the conference room of the “Sandwich Board,” whose members are gathered to discuss sliced-meat, sales trends, partake in team-building exercises and practice a bit of stress-busting meditation. Reminiscent of a modern-day Fruit of the Loom bunch, the ingredients crack wise and drop puns. “I was spread a little thin,” explains a giant jar of Mayo that shows up late. P. Valone — a walking, talking slice of cheese — calls Land O’ Frost “the only protein I’ve ever really melted with.” Land O’Frost is a 60-year-old challenger brand that flies under the radar. For its first-ever national advertising, it wanted irreverent, arresting work with a strong point of view. The brand also needed its core attributes — wholesomeness and affordability — to come through clearly in the work. Launching this week on network TV, cable and in syndication, the campaign is expected to reach about 91 percent of U.S. households. Film advertisement created by MERGE, United States for Land O’Frost, within the category: Food.

According to a study by FGV/DAPP, about 20% of all political discussions on social networks in Brazil are instigated by bots. These malicious political bots impersonate real users in order to create an artificial engagement, commonly supported by fake news. That’s why, by combining an algorithm with the Twitter Streaming API, Congresso em Foco – one of Brazil’s most influential political journals – developed a platform that people could use on a daily basis to follow and compare the candidates and political subjects most mentioned on Twitter by those bots, up to election day. Digital advertisement created by FCB, Brazil for Congresso em Foco, within the category: Media.

Denner now offers more fresh fruit and vegetables at a low price. So, our two buddies spend a leisurely time in their garden and instead of gardening they buy fresh vegiies and fruit at Denner on their way home. Film advertisement created by tbd., Switzerland for Denner, within the category: Retail Services.