Despite the efforts society has made, sexism against women is still a major issue around the world, especially in Latin America. Unfortunately, press doesn’t escape from this reality, and we’re still seeing news with sexist headlines. That’s why on the International Women’s Day, El Tiempo, published an open invitation to all the female journalists around the country: to choose a sexist headline and rewrite it from their own point of view. The invitation ignited a conversation on social media. In just a few days, not only journalists, but also hundreds of women rewrote sexist headlines and replaced them with their own words using the #WomenRewriteWomen. Integrated advertisement created by MullenLowe Group, Colombia for El Tiempo, within the category: Media.

Film advertisement created by Empty Yard, Bangladesh for Spreeha, within the category: Public Interest, NGO.

Pazuzu is the king of all demons and the evil spirit in The Exorcist series. To promote its second season on social media, we programmed a bot to mimic Pazuzu’s personality and he was as our official community manager for a whole week. Besides the bizarre posts and the not so friendly replies, Pazuzu also threatened anyone who dared interact with FX. Any likes, comments or even page views, would make you receive a personal and “pleasant” message of our beloved demon. And the only way to stop the harassing, was confronting him on Messenger and exorcising FX’s fan page.

Content advertisement created by McCann, United States for Xbox, within the category: Gaming.

In order to demonstrate how inaction correlates with domestic violence, we decided to use the most widespread symbol of ignoring the problem - the act of closing eyes. Our AI powered interactive web-platform uses the simplest of mechanics to deliver the message - You close your eyes - violence goes On, you open them - it stops. Digital advertisement created by Redberry, Georgia for Antipfund Georgia, within the category: Public Interest, NGO.

Film advertisement created by Grenadier, United States for Stanton Optical, within the category: Professional Services.

Film advertisement created by Grenadier, United States for Stanton Optical, within the category: Professional Services.

Film advertisement created by Chemistry, United States for Family Orthodontics, within the category: Professional Services.

Film advertisement created by FullSIX, Portugal for McDonald's, within the category: Food.

We get sloppy about spelling and grammar on the Internet. Meanwhile, every fourth child in developing countries will never learn how to read and write. Typo Donation is a Grammarly plugin update created to improve users' grammar skills and also help children around the world. Digital advertisement created by Miami Ad School, United States for Grammarly, within the category: Electronics, Technology.

Film advertisement created by Sleek Machine, United States for Celtics, within the category: Sports.

Film advertisement created by Sleek Machine, United States for Celtics, within the category: Sports.

The main idea is helping pre-gamers to save their lives using Uber. By installing reverse vending machines into each uberLII, we encouraged pre-gamers to deposit their empty bottles to discount their Uber ride, and keep roads safe. Digital advertisement created by Miami Ad School, United States for Uber, within the categories: Professional Services, Transport.

Featuring hapless twins Jibber and Jabber — standing in for unwanted jargon and complexity — the campaign offers a fresh take in the financial services industry and aims to cut through the look alike, sound alike messaging of the category. In one ad, Jibber and Jabber are shown offering a lengthy and confusing description of where they want to go (a.k.a. the airport) to a well-worn cabdriver and in the other a couple of homeowners carry each of the twins physically to the curb before posting a sign reading “free” next to them and other household trash. Symetra’s goal is to cut through the Jibber Jabber, so that people can understand what they’re buying. Film advertisement created by Copacino+Fujikado, United States for Symetra, within the category: Finance.

Many of us carry lucky charms with us as they make us feel positive during crucial moments such as job interviews, big games or even on our wedding day. So we ask people on social media to share their lucky charms with us and then create a Museum of Optimism. Inside, visitors find Sonnet mentioned as a lucky charm too. Through this initiative, we don't just celebrate people’s optimism but show how Sonnet can be their lucky charm during life’s big moments. Experiential advertisement created by Miami Ad School, Germany for Sonnet, within the category: Finance.

Day 1 encapsulates the life of a P&G employee- comparing and contrasting the differences in motivation and landscape amongst the companies largest locations: China, Japan, India, Germany, Brazil and the US. Film advertisement created by StudioNow, United States for P&G, within the categories: Beauty, Health.

Leaving a violent relationship is no easy task. For some women, it seems impossible. Our execution offers a surprise look into the trouble of escaping. Film advertisement created by S.I. Newhouse School of Public Communications, United States for The National Domestic Violence Hotline, within the category: Public Interest, NGO.

Integrated advertisement created by Miami Ad School, Germany for Horizn, within the category: Electronics, Technology.