Integrated advertisement created by The Community, United States for The California Immunization Coalition, within the category: Public Interest, NGO.

In these times where we spend most of the day watching a screen either on the phone or on the computer. We help Millions of Peruvians become aware of the dangers generated by the blue light emitted by them in their sight, Ocutec is one of the largest ophthalmological laboratories in Peru, and also distributes many brands of lenses with international prestige. In October 2018 I was going to launch the Futurex G3 blue protect lenses on the Peruvian market, with blue light protection but many Peruvians do not know what it is. The client needed a campaign that creates awareness of how dangerous the blue light can be for our vision and how its new lenses can help our visual health Analyzing the target, investigating more where the blue light is generated and where it has more contact with people, we find that the habit of watching movies in streaming has increased in our country considerably. Adding to this the characteristics of the damage that blue light causes silently in our sight. All this detonated the idea of ​​creating a fake horror movie to be transmitted by social networks Blue - The Silent killer We created a fan page in Facebook of the movie, we posted and uploaded the trailer, people thought it was a real movie. We made an online premiere, and in the minute 4 when the killer approached killing his victim from behind while he was on his computer, he put on a pair of glasses, disappearing the killer, then unveiled the brand with information about blue light. Data: Peru has a total growth of 9% in social netework. (source Hootsuit) Facebook grew by 4% being the most used social network. (source Hootsuit) Peru occupies the first place in Latin America in the reproduction of digital videos videos on Facebook, YouTube, Instagran and Netflix are the most watched by Peruvians. (Source ComScore) Peru is the country with the largest scope of users in social networks in Latin America. (Source ComScore) Our target audience was marked by people who already wear unprotected glasses and people who spend a lot of time in front of a screen. Then Facebook was the perfect place to capture the attention of our target, through a movie at the precise moment that the blue light was damaging his vision. Production and chronology: It did all the work like a real movie. We wrote a script of a horror movie where 3 young people move to a pension chasing their dream of independence, but this becomes a nightmare, We did a casting, we searched for locations, we created a storyboard and we shot the movie. We edit the movie, create a fan page on Facebook, create communication pieces like posters and the trailer of the movie. We announce an online premiere. Let's unveil the brand aligned to the script of the film. We change the name of the fan page for the name of the brand and its profile photo and cover. Having great acceptance of the target positioning the lens in a great way in the market. Digital advertisement created by El Brandon, Peru for Futurex, within the category: Health.

When it comes to soccer, it’s still usual to observe greater appreciation towards men players than to women players. Last year, because of the World Cup, Brazil saw more than 47 different big brands develop ads with players from the men's team. But there’s also a World Cup in 2019 – the Women's World Cup – and until by April, we'd seen zero campaigns praising the female athletes, the team, or even using them at all. Guaraná Antártica, which sponsors both Brazil men’s and women’s National Soccer Teams for 18 years already and admitting it hired very few women players in their advertisements, wishes to encourage other companies to open their doors to female players on their campaigns. With great talent on the field, they can also represent any other brand away from the four lines. And to help with this convocation, the best thing to do is to call some specialists on the subject. To do so, the soda brand is counting with the participation of striker Cristiane, midfielder Andressinha, and defender Fabi Simões in this campaign. Film advertisement created by AlmapBBDO, Brazil for Guaraná Antartica, within the category: Alcoholic Drinks.

Teleflora’s newest campaign, “Nana,” embodies the nostalgia of the holidays and reminds us that being with loved ones is what’s most important. Launching today, the spot follows a little girl after she receives a Teleflora bouquet from her grandma. She is saddened her Nana won’t be there for the holidays and brings the flowers everywhere, symbolizing her Nana’s presence—while playing tea party, reading bedtime stories, and everything else. On Christmas Day, she is overcome with joy when Nana surprises her at her door and they are finally reunited. Film advertisement created by Wonderful Agency, United States for Teleflora, within the category: Other.

The Volunteer Center Zagreb (VCZ) asked us to create a campaign for recruiting new volunteers, the everyday superheroes. Many people are attracted to the cinemas by the superhero movies. While watching the movies, they fantasize of how would it be if they became superheroes – it is exactly what VCZ can offer them. Ambient advertisement created by Bruketa & Zinic, Croatia for The Volunteer Center Zagreb, within the category: Public Interest, NGO.

Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Direct advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Grassriots, Canada for Humane Society International, within the category: Public Interest, NGO.

A delicious lunch sandwich speaks for itself. So, creative agency MERGE decided to bring that concept to life — literally — for Land O’Frost, a sliced meats brand that is looking to make gains in the grocery aisle and disrupt the staid packaged lunchmeat category. In the new marketing campaign, anthropomorphized sandwich ingredients show and tell how Land O’Frost Premium Sliced Meats are the budget-conscious, protein-packed choice. Their message is clear: Land O’Frost Premium Sliced Meats have no by-products, contain no added hormones and are a wholesome, affordable solution for moms. The 15- and 30-second spots give viewers a peek into the conference room of the “Sandwich Board,” whose members are gathered to discuss sliced-meat, sales trends, partake in team-building exercises and practice a bit of stress-busting meditation. Reminiscent of a modern-day Fruit of the Loom bunch, the ingredients crack wise and drop puns. “I was spread a little thin,” explains a giant jar of Mayo that shows up late. P. Valone — a walking, talking slice of cheese — calls Land O’ Frost “the only protein I’ve ever really melted with.” Land O’Frost is a 60-year-old challenger brand that flies under the radar. For its first-ever national advertising, it wanted irreverent, arresting work with a strong point of view. The brand also needed its core attributes — wholesomeness and affordability — to come through clearly in the work. Launching this week on network TV, cable and in syndication, the campaign is expected to reach about 91 percent of U.S. households. Film advertisement created by MERGE, United States for Land O’Frost, within the category: Food.

Film advertisement created by Taxi, Canada for AMA Insurance, within the category: Finance.

Film advertisement created by Fallon, United Kingdom for Maynards, within the category: Confectionery, Snacks.

Film advertisement created by BBH, United Kingdom for Google, within the category: Electronics, Technology.

Stunt in a Belgium shopping center through the microphone! Ambient advertisement created by Duval Guillaume, United Kingdom for Opvoedingslijn.be, within the category: Fashion.

Film advertisement created by Saatchi & Saatchi, Italy for Coordown Onlus, within the category: Public Interest, NGO.

The Spanish media group Atresmedia and its platform dedicated to road traffic safety, Ponle Freno, wanted to make a tribute to the more than 20,000 fatal victims in road accidents over the past ten years and raise awareness about the importance of safe driving. Film advertisement created by AFTERSHARE.TV, Spain for Ponle Freno, within the categories: Media, Public Interest, NGO.

Digital advertisement created by Grey, France for Lego, within the category: Gaming.