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Film advertisement created by McCann, Ireland for Deep RiverRock, within the category: Non-Alcoholic Drinks.

WVA

A campaign to remember Brazil’s worst environmental disaster. In November 2015, a mining dam collapsed in the city of Mariana, Brazil. 40 billion liters of toxic mud destroyed villages, left 19 people dead, hundreds homeless, and flowed down 600km to the sea, killing fish, flora and aquatic life, contaminating water sources in 30 cities along the way. Two years after the tragedy, people have forgotten what happened. The news doesn’t cover the subject anymore. Yet, no company or person has been punished. Just 2% of green areas and 10% of water sources have been recovered. Half of the people did not receive emergency help. And the final compensation for permanent damages have yet to be defined by Brazilian justice system. To raise awareness and bring the subject into the spotlight again, we created the movement #DontForgetMariana. We invited a Brazilian celebrity, the actress Mariana Ximenes, who happens to have the same name as the city where the catastrophe took place. Film advertisement created by Filadelfia, Brazil for Dont Forget Mariana, within the category: Public Interest, NGO.

WVA

To promote DEVIL'S DUE, a new horror movie by 20th Century Fox, Thinkmodo created a hidden camera experiment with an animatronic "devil baby". Ambient advertisement created by Thinkmodo, United States for Devil's Due, within the category: Media.

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A campaign of six TV spots Film advertisement created by Futurniture, Sweden for Batteriåtervinningen, within the category: Public Interest, NGO.

WVA

Crazy things happen in front of Domino’s, but they are not as unbelievable as the price of the pizzas. Film advertisement created by Les Aiguilleurs, France for Domino's Pizza, within the category: Food.

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Film advertisement created by Hemisphere Droit, France for IKEA, within the category: House, Garden.

WVA

WVA

Dove Men+Care is committed to championing paternity leave. This year, the Government of Canada has enacted an additional five-week, use-it-or-lose-it parental leave benefit. We documented 5 dads for 5 weeks to inspire more fathers to #TakeTheTime. Content advertisement created by Ogilvy, Canada for Dove Men+Care, within the categories: Beauty, Health.

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To raise awareness for its FairChain (Fairtrade 2.0) coffee, Dutch brand Moyee continues to provoke the status quo. Their latest stunts include sending coffee to the world's best know whistleblowers and creating a parody of Apple's iconic 'Crazy One's' campaign.

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Film advertisement created by MullenLowe Group, Spain for Krispy Kreme, within the category: Food.

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Digital advertisement created by BBDO, Australia for Whiskas, within the category: House, Garden.

WVA

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.

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Experiential advertisement created by DDB, Netherlands for KLM, within the category: Transport.

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Film advertisement created by Leo Burnett, Australia for SPC Ardmona, within the category: Food.

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Direct advertisement created by JWT, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

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Direct advertisement created by VML, Poland for PZU Foundation, within the category: Public Interest, NGO.

WVA

Statistics show that the number of people suffering from skin cancer is incrementing and our clients at Subaru are no exception to that reality. This is why we have chosen to give them additional protection against the harmful rays of the sun to help them when as they go about their outdoor leisure or sports activities. With the aid of the new Subaru Forester we travelled in search of the Jagua, a fruit used for generations by the Emberá, an indigenous community in the northern region of Panama, which uses the ink extracted from the fruit to paint their body and protect themselves from the harmful rays of the sun when they go hunting or fishing. We later returned to the city and with the assistance of two artists, which learned this ancient technique from the Emebrá, we gave this extra protection against the harmful rays of the sun to our clients that were constantly exposed to the sun during their outdoor sport activities. It is important to point out that this protection from the sun lasts for two weeks on your skin and then fades away. Experiential advertisement created by Independiente, Panama for Subaru, within the category: Automotive.

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Content advertisement created by FHF, United Kingdom for Unicef, within the category: Public Interest, NGO.

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Outdoor advertisement created by BBDO, Australia for Bonds, within the category: Fashion.

WVA

In the United States, on average, there has been an incident involving a firearm at a school every week for the last four years. Meanwhile nine states and counting have passed “campus carry” legislation allowing anyone with a license to carry guns onto school grounds. To draw awareness to these laws we created Student Body Armor, the first-ever line of bulletproof college apparel. Our hope is that by fighting absurdity with absurdity we will make parents and students think twice about which college they attend, and ideally make states think twice about campus carry.




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