Some dogs are special — the way they soldier through the ups and downs, how they bring tail-thumping optimism to our day, the way they make us better people. For Nancy Mackinnon, Luck’s mom & long-time matriarch of the Orvis family, “It’s an amazing experience to go through a lifetime with a dog.” Content advertisement created by Urban Rhino, United States for Orvis, within the category: Fashion.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by Droga5, United Kingdom for Equinox, within the categories: Recreation, Leisure, Sports.

Marc Tuttsell: "Everything in this case is a cleverly constructed lie and shameless self-promotion, yet it is done with a lot of self-humour and uses cutting edge technology to show how Andrey, the ideal creative of today in my opinion, can combine his experience in Publicis with software development skills. DeepFake copies of famous advertising people are used in a job-seeking stunt for the first time ever, but I'm sure more will come as we step into a new era for the whole advertising business".

In Brazil, using cell phones while driving is the leading cause of car crashes, exceeding even alcohol-related ones. That's why, given the alarming number of accidents caused by texting while driving, Radio Metropole, a public service radio station from Brazil, asked Propeg to create a campaign that encourages people to never send messages to friends, colleagues or relatives who could be behind the wheel. "No one better than the radio, that is side-by-side daily with drivers, to raise this flag" - says Mario Kertész, founder and announcer of the station. But the agency went beyond. More than a campaign, it was created a public utility service. That's how was born RMS - Radio Message Service. The idea was to use the radio broadcast itself as a text message reader. The mechanism was simple: if someone wanted to send a text message to a driving friend, the 140 characters text could be sent directly to the radio station. The announcers then read the messages live and drivers no longer needed to pick up their phones while driving. A mass media campaign was created to publicize the RMS phone number. More than 3 million people were reached by the action. Thousands of text messages were received and heard safetely by drivers. Ambient advertisement created by Propeg, Brazil for Radio Metropole, within the category: Media.

What is the perfect work of art? Is it by Rodin or Rothko? Is it a painting or a sculpture? More blue than red? Does it have a cat in it? Fred Rowson and 101 Agency, asked eight individuals over the course of a day at Dulwich Picture Gallery. Turns out one work of art can’t please everyone! See everything with Art Fund's National Art Pass. Film advertisement created by 101, United Kingdom for Art Fund, within the category: Public Interest, NGO.

Film advertisement created by Voskhod, Russia for ForexClub, within the category: Finance.

Film advertisement created by Master, Brazil for Abrinq Foundation, within the category: Public Interest, NGO.

The brown cheese is known as the most typical Norwegian product of all. And perhaps the one thing Norwegians miss the most when travelling abroad. Film advertisement created by TRY, Norway for Tine, within the category: Food.

Digital advertisement created by TBWA, Belgium for Lotus, within the category: Confectionery, Snacks.

The objective of the campaign is to promote the Valencia Marathon Trinidad Alfonso EDP and position València as the city of running at an international level. Film advertisement created by AFTERSHARE.TV, Spain for Maratón Valencia, within the category: Sports.

Outdoor advertisement created by Scanad, Uganda for Warid, within the category: Electronics, Technology.

Digital advertisement created by TBWA, Vietnam for TBWA, within the category: Agency Self-Promo.

Film advertisement created by Leith, United Kingdom for Scottish Government, within the category: Public Interest, NGO.

Campaign website: http://www.expedition147.be Using the codename 'Expedition 147', Alfa Romeo dives to the lowest point on earth - 11000 meters below sea level - to promote the lowest price ever to be advertised for an Alfa Romeo. Digital advertisement created by Duval Guillaume, Belgium for Alfa Romeo, within the category: Automotive.

A young, innocent guy meets a sinful temptress. He chases her, and she entices him. Until one of them is hung high and dry. This is the story of how EMI, tempting as it may be, can trap you with false hopes, and binding clauses. Move on from being "tied" down with EMIs to owning furniture, appliances and bikes the commitment free way with RentoMojo. Don't just own. Smartly own.

Ambient advertisement created by BBDO, Guatemala for Fox, within the category: Fashion.

Digital advertisement created by Wunderman, United Kingdom for Childhood Eye Cancer Trust, within the category: Public Interest, NGO.

Current Situation: 

The trafficking of wild animals is now worth US$20 billion per year.

Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals.

Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice.

 The idea: 

Ensure that people have the same feeling as a captured animal.

 Ambient advertisement created by OpusMultipla, Brazil for Mater Natura, within the category: Public Interest, NGO.

This annual event is popular not only among professional bicyclist. Every year around 10 000 people take part in the event and promote a best way to commute around the city – bicycle. From kids to pros – everyone keeps the city moving at least for one day. Film advertisement created by McCann, Lithuania for Velomarathon, within the category: Recreation, Leisure.