We all take risks in life. But when it comes to your savings, you can trust the risk-free bonds fully guaranteed by the Québec government. Film advertisement created by WPP, Canada for Epargne Placements Quebec, within the category: Finance.

Guinness Smooth is a distinctive, flavourful beer with the perfect balance of sweet and bitter to achieve smoothness and refreshment that everyone can enjoy.

When Your Neighbourhood Credit Union (YNCU) merged with Community First, the result was a $1.7 billion credit union in need of a complete strategic and creative overhaul, from organizational change management (OCM) to an entirely new brand. Enter Dead Famous. We broke through the “animated slideshow as video” standard set by many Canadian credit unions, and stretched a small video budget as far as it could possibly go. In this particular case, we provided all creative, planning, production and post on 12 high-value spots over a grueling 4-day shoot – ushering yet another credit union into the big leagues of financial advertising.

With the campaign Voi launches a digital traffic school, led by their new safety guru Voila, to make the streets safer for all. Integrated advertisement created by Strays, Sweden for VOI Scooters, within the category: Transport.

The task: Introduce Durex gels to Russians. The problem: when analyzing our target audience insights, we discovered that most Russians experience sexual frustration which resolves into people hitting different discussion forums or social media platforms. The reason for such sexual misunderstanding is that topics like sexual preferences or discomfort during sex become conversation stoppers. The solution: to teach people how to talk about sex, we have decided to teach them the basics first. Our «Alphabet of pleasures» is a series of nine 8-second online videos where we integrate words and phrases encouraging people to break down barriers and improve their sex life. How we do it: In every video, each unique script reflects the essence of the word. We created the scenes one after another during one shooting day. Thanks to our elaborate artistic supervision and production design, we filmed final videos without special or visual effects. They seem so natural — just like talking about sex. Film advertisement created by Ailove, Russia for Durex, within the category: Health.

Purely iconic is a journey along 20 years in which Serial Cut™’s creative process is deconstructed in a very conceptual fashion. Film advertisement created by Serial Cut, Spain for Serial Cut, within the category: Agency Self-Promo.

You don’t need to see a shrink for a self reflection exercise. Just don’t do it when you are hungry. Because you are not you when you are hungry. Film advertisement created by BBDO, United Arab Emirates for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by Acne, Sweden for Anyfin, within the category: Finance.

Dagger's new work for United Way of Greater Atlanta's "Silence The Growl" campaign was a result of winning a creative hackathon. Atlanta's creative community turned out for a 1-day event to help increase awareness of the nearly 350,000 kids in Greater Atlanta facing hunger, especially out-of-school times like summer and school breaks when they go without the free and reduced-priced meals at school. The winning concept from Dagger integrated a mix of heart-warming UGC content (provided by Jukin Media,) music and animation to highlight the side effects of hunger, as well as the potential of what kids can achieve when NOT hungry. Digital advertisement created by Dagger, United States for United Way, within the category: Public Interest, NGO.

Film advertisement created by Publicis, United States for Café Bustelo, within the category: Non-Alcoholic Drinks.

Before the Internet, there was a much better source for getting different perspectives on everyday problems. It’s pronounced “buuk.” Outdoor advertisement created by The Creative Circus, United States for US Public Libraries, within the category: Education.

Minorities make up a significant portion of the outdoor industry, yet they are barely visible looking in. Filson is changing the way we think about what it means to be outdoorsy. The Outsiders is not an ad campaign. It’s a movement to create space and growth for people of color in the outdoor community.

If there’s one thing we can agree on, it’s that robocalls are the bane of our collective existence. AT&T is leading the fight for a world where robots can’t reach you. Integrated advertisement created by The Creative Circus, United States for AT&T, within the category: Electronics, Technology.

Creative Essence is a unique blend of curiosity, passion and sweat mixed with Nordic ingredients and design. It’s a true celebration of diversity, ambition and the culture of Mirum Helsinki as each employee has been involved in the project by donating a drop of their sweat in the hopes of “seducing” brand new colleagues. To learn more about Creative Essence please visit creativeessence.mirum.fi

CHALLENGE: Buscofem is a leading brand of menstrual cramps drug in Brazil. Despite their leadership on the market, we were challenged with further increasing brand awareness and sales numbers, while also turning Buscofem into an important player in the digital environment, converting new users and engaging customers to increase loyalty. /SOLUTION So, we’ve created a movement called #mypainmatters to bring women’s pain to light, with especial focus on menstrual cramps. Using data collected through social listening and a national survey of Brazilian women (in partnership with the Sophia Mind institute), we discovered that most women suffer through menstrual cramps. Most importantly, they’ve had to miss out on activities, school or work because of their menstrual symptoms and have had their pain dismissed by others. We gave these women a voice by writing a song using the data collected in the survey, as well as creating an interactive website with key research findings, bringing light to a real social problem, at work and in their personal lives. We’ve launched the music video for the My Pain Matters song on International Women’s Day along with other materials, and used the support of bloggers and influencers to help spread the word. /RESULTS Buscofem has now the biggest fanpage in the healthcare segment according to SocialBakers® and, despite a challenging landscape, sales have increased 19% during the campaign resulting in 68% of market share in the menstrual pain category. The campaign reached over 75% of 18 to 34 year old women, 40% through paid media and the other 35% through word of mouth. Digital advertisement created by IPG, Brazil for Buscofem, within the category: Pharmaceutical.

50 years after Woodstock, the celebrated rock n’ roll photographer Henry Diltz sits in front of the camera to reminisce about how he captured one of the most influential music festivals in history, in an early release of the third part of his upcoming docu-series produced by Los Angeles-based production company Keeper. Henry Diltz | Vol.3: Woodstock, directed by Scott Hanson, takes viewers back to the summer of ‘69 with never-before-seen images of the festival and an exclusive sit-down interview with Diltz as he recounts the origin of his career as the official Woodstock photographer and the stories behind the photos that graced legendary album covers and captured a golden era of rock n’ roll.

Digital advertisement created by Wunderman Thompson, United States for Washington’s Lottery, within the category: Gambling.

BMO, proud sponsor of the MLS Montreal Impact, wanted to give back to the soccer community. We exchanged the fans’ old jerseys for the team’s new ones, then gave a second life to the collected jerseys, where it counted. Film advertisement created by FCB, Canada for BMO, within the categories: Finance, Sports.

The music video captures ‘the spirit of Harlem’ and works perfectly as a promo for the bike by packing an authentic, cultural punch. To keep the feel very real, the casting took place on the street, via Instagram, and by tapping into the Ferg crew, which encompasses visual artists, stylists, dancers, musicians and more. Film advertisement created by Herc, United States for Redline, within the categories: Automotive, Recreation, Leisure, Sports.

G2A is a marketplace for gamers where you can buy games and gaming gear, way cheaper than at any other places. In our story we show how terrible things happen when gamers overpay. Film advertisement created by Serviceplan, Poland for G2A, within the category: Gaming.