Film advertisement created by Extreme Group, Canada for Nova Scotia, within the category: Public Interest, NGO.

Film advertisement created by Wexley School for Girls, United States for Copper Mountain, within the category: Transport.

The campaign aims to raise awareness of social issues in Japan and highlights the growing number of homeless people year on year. In addition, support is always hard to come by as homelessness is seen as a personal failure and ultimately the fate that one brings upon oneself. Ambient advertisement created by Ogilvy, Japan for Moyai Support Centre for Independent Living, within the category: Public Interest, NGO.

Film advertisement created by Grey, Germany for MTV, within the category: Media.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Eandis and Infrax, the two large companies that were responsible for the distribution of gas and electricity in different parts of Flanders have merged. From now on, the new entity will be called Fluvius. In order to help Fluvius quickly build brand awareness and demonstrate the added value for its customers, BBDO has developed a launch campaign. Based on very smooth stories - on TV, radio, social and DM - the campaign illustrates how effortlessly Fluvius brings electricity and natural gas to the consumer. Film advertisement created by BBDO, Belgium for Fluvius, within the category: Industrial, Agriculture.

Film advertisement created by Leo Burnett, United Kingdom for Breast Cancer Care, within the categories: Health, Public Interest, NGO.

Outdoor advertisement created by BETC, Brazil for Fox, within the category: TV Promos.

Digital advertisement created by Publicis, France for Securite Routiere, within the category: Public Interest, NGO.

Ambient advertisement created by Wunderman, Peru for Coca-Cola, within the category: Non-Alcoholic Drinks.

With recklessness tutorials of motorcyclists Instituto Nacional de Seguros makes aware about driving with caution. If you drive through the streets of Costa Rica it is possible that some of these scenarios sound familiar: motorcycles passing by double yellow line, bordering between buses, skipping traffic lights, disrespecting the speed limit and even driving on the sidewalk. The most alarming thing is that motorcyclists, making up only 18% of the total vehicle fleet, account for 44% of deaths in traffic accidents. According to the Road Safety Council, the great majority of accidents are caused by the imprudence of drivers. For this reason Instituto Nacional de Seguros, in its most recent road safety campaign, exposes through 4 tutorials the consequences of driving recklessly, and asks drivers to “be really smart", driving with care. Each tutorial is different: "How to overtake on a turn?", "How to overtake in traffic?", "How to run a red light?" and "How to exceed the speed limit?". These tutorials are told by former motorcyclists who were real victims of motorcycle accidents and lost some of their limbs. These people agreed to be part of the INS awareness campaign and recreate the attitudes of reckless motorcyclists in order to eradicate the irresponsible culture when driving a motorcycle. These tutorials tell, step by step and in an ironic way, how to do these imprudent things, which were chosen as representative of the different types of "smart ass" that motorcycle drivers have in Costa Rica. The contents feed on the attitude of many drivers who believe that "being the smartest" or "the best at the wheel" are immune to road accidents, and forget that motorcyclists are the most exposed to suffering serious accidents. The videos aim to talk to all motorcycle riders in the country and also to those who are thinking of buying one. It is a reality that in the country motorcycles are an intelligent option for mobility, however it is imperative that there is a change in driving behavior and a strong culture of prevention so that the number of accidents is reduced. Film advertisement created by Ogilvy, Costa Rica for Instituto Nacional de Seguros, within the category: Public Interest, NGO.

Film advertisement created by BMB, United Kingdom for Nike, within the categories: Fashion, Retail Services.

Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think. Film advertisement created by Wunderman, Singapore for Microsoft, within the category: Electronics, Technology.

Digital advertisement created by eFabrika, Turkey for Turkish Airlines, within the category: Transport.

Just as the players dream of winning the Cup and celebrating with the iconic tradition of drinking beer from its bowl, fans can’t help but envision themselves doing the same. Rethink worked with Molson Canadian to create the Stanley Cup® Batch, to give fans the chance to sip beer kissed by the Cup. Accompanied by Phil Pritchard, the Hockey Hall of Fame’s curator and official Keeper of the Cup, Molson Canadian welcomed the Stanley Cup® into the Molson Brewery. Following strict sanitization protocols, some fresh Molson Canadian from this limited batch was passed through the top bowl of the Cup during the brewing process so that this playoff season, Canadians can have the chance to celebrate like their hockey heroes – getting their own small taste from Lord Stanley’s Mug. Integrated advertisement created by Rethink, Canada for Molson Canadian, within the category: Alcoholic Drinks.

Ambient advertisement created by Streuplan, Switzerland for SOS Children's Villages, within the category: Public Interest, NGO.