URL: http://prosciuttogiallo.it/ A case study of a direct marketing campaign featuring a couple of hundred slices of finest prosciutto, meat ink and an Italian butcher with a harido to die for. Literally. Digital advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

Film advertisement created by TBWA, France for Sarenza, within the category: Fashion.

JCDecaux’s Australian-first, experiential Out-of-Home campaign execution for Heineken has resulted in over 500 tickets being awarded in Melbourne to the 2017 Formula One Rolex Australian Grand Prix (F1), and another 180 people winning prizes in other states. The Heineken panels, featuring JCDecaux Citylights in Sydney and Brisbane, StreetTalk in Perth and a custom built freestanding panel in Melbourne, ran from 15 to 20 March. Experiential advertisement created by JCDecaux, Australia for Heineken, within the category: Alcoholic Drinks.

This brand-new series of PSAs set in Charleston, South Carolina, explores the themes of education, culture and cuisine as they relate to African Americans, and encourages today’s generation of children to be part of the deep well of African history in the South. Each PSA is narrated by kids and use Charleston, South Carolina’s storied past and rich culture as both a focal point and a backdrop, given how a substantial number of African Americans are able to trace their ancestry to the port of Charleston, which served as a slave-trading center more than a century ago. In the first spot currently airing across Nickelodeon’s linear platforms—Nickelodeon, Nick Jr., Nicktoons and TeenNick—the subject is the Avery Institute, built in 1865 and one of the first schools to educate African-American students, following a time when they were legally not allowed to attend school. The second PSA explores elements of African culture that have been passed down through generations and the importance of keeping traditions alive. The third vignette in the series focuses on the African roots of soul food.

Did you know Morocco is ranked number one in the MENA region when it comes to sleep quality? Yet 1 out of 5 Moroccans has sleep issues. Find out how we can make #OurSleepComesFirst. Our Sleep Comes First because it's our priority, but also because Morocco is ranked first in the MENA region in terms of sleep Film advertisement created by Klem, Morocco for IKEA, within the category: House, Garden.

Film advertisement created by KSP, Switzerland for Maxon, within the category: Electronics, Technology.

Film advertisement created by Y&R, United Kingdom for CBBC, within the category: Media.

Digital advertisement created by Gruppo Roncaglia, Italy for Mercedes, within the category: Automotive.

Film advertisement created by FCB, United States for Kmart, within the category: Retail Services.

Film advertisement created by Joe Public, South Africa for Altron, within the category: Electronics, Technology.

Film advertisement created by Heaven, France for Le Lido, within the category: Recreation, Leisure.

Film advertisement created by Mullen, United States for Ulta Beauty, within the category: Health.

Ambient advertisement created by Round & Round, Sweden for Bigalcohol.Exposed, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Canada for Leo Burnett, within the category: Agency Self-Promo.

This garden set is flexible. As your relationship could be. Film advertisement created by the Smarts, Bulgaria for IKEA, within the category: House, Garden.

Dunwoody College of Technology is the oldest institution of its kind in the Upper Midwest. With a world-class reputation for its applied-learning programs, it’s no wonder Dunwoody delivers a 99% job placement rate. To celebrate this feat, Riley Hayes created a video series featuring a satirical support group where recent grads tackle tough topics like coping with happiness, avoiding financial pitfalls, and other issues regarding their newfound success. Film advertisement created by Riley Hayes, United States for Dunwoody College of Technology, within the category: Education.

Film advertisement created by Evolution Bureau, United States for Contadina, within the category: Food.

Coyle, Kevin Lu, Shane Simpson, Domel Libid Film advertisement created by GMMB, United States for Washington Healthplanfinder, within the category: Professional Services.

Driving to a bar with friends on a holiday and being the only one not to drink. As if that weren’t challenging enough, Heineken put to the test the responsible attitude of these drivers and rewarded those who stood true to the purpose. What seemed to be just a delivery truck of the brand revealed a customized Jaguar F-Type that took these drivers to an unusual ride in the Interlagos Race Track with none other than Sir Jackie Stewart, former driver and three-time Formula 1 world champion. At the end of the ride, the responsible drivers won tickets to enjoy Formula 1 Grand Prix Heineken of Brazil 2017 with their friends. This was the mechanics used by Heineken, official sponsor of Formula 1, to create “The Green Drivers” campaign. Idealized in partnership with Hands (Brazilian ad agency), the film is airing on digital channels as part of a responsible consumer campaign surrounding the GP of Brazil 2017 that took place this month. The idea was to show that people who never drink while driving can also have incredible experiences. Experiential advertisement created by Hands, Brazil for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by VGNC, Ukraine for Petcube, within the category: Electronics, Technology.