Digital advertisement created by smoyz, Israel for Orbit, within the category: Confectionery, Snacks.

Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world's greatest football club FC Barcelona. Digital advertisement created by Intohimotoimisto Cassius, Finland for HJK Helsinki Football Club, within the category: Recreation, Leisure.

Editorial: crunchie frog inc. Additional Foundation Content Creative Credits: Curt Cooper, Jason Voke, Jenn Moody Film advertisement created by Gertrude, United States for Singha Beer, within the category: Alcoholic Drinks.

Integrated advertisement created by Terri & Sandy, United States for CityMD, within the categories: Health, Professional Services.

The campaign, in simple words, was all about having customers push a cardio-customised shopping cart around a grocery store as part of their shopping experience, and observing changes in their health and fitness-related behavior. The cart was placed in stores delivering an explicit brand encounter, while a digital film was an online tool to further communicate Lipton Green Tea’s ‘Live Good’ message – a low-effort, high-benefit metaphor for its green tea product. Experiential advertisement created by Wunderman, United Arab Emirates for Lipton, within the category: Non-Alcoholic Drinks.

Digital advertisement created by MUH-TAY-ZIK | HOF-FER, United States for Oxo, within the category: House, Garden.

Film advertisement created by BBDO, United Kingdom for Open University, within the category: Education.

When we think about our New Year wishes we use to have positive ones, to change for the best or for a good future. But, if we had the wish of the opposite? With this message we try to make the people conscious about the biggest threat of the planet: the climate change. Film advertisement created by Indira, Spain for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United Kingdom for Department For Transport, within the category: Public Interest, NGO.

Film advertisement created by Rubber Republic, United Kingdom for Hackett London, within the category: Fashion.

Film advertisement created by Publicis, Australia for Maxibon, within the category: Confectionery, Snacks.

The commercial titled, "Science of Clean: 10 Dimensions," features Persil detergent's stain-fighting superhero, "The Professional," played by Peter Hermann, along with the renowned scientist and television personality, Bill Nye. In the 30-second ad, Bill Nye's top secret lab experiment goes awry and "The Professional" steps in to save the day – and Bill's lab coat – with Persil detergent's new and improved PRO10 formula. It plays off of the brand's passion for delivering premium stain-fighting performance while poking fun at the fact that sometimes, even the most brilliant thinkers need a little help when it comes to stubborn stains. Film advertisement created by TBWA, United States for Persil, within the category: House, Garden.

Digital advertisement created by Goodby Silverstein & Partners, United States for DontAcceptRape.com, within the category: Public Interest, NGO.

Human rights group Liberty launched a short film highlighting the unprecedented, unnecessary and deeply intrusive spying powers handed to hundreds of public bodies by the latest incarnation of the Snoopers’ Charter. Digital advertisement created by Don't Panic, United Kingdom for Liberty, within the category: Public Interest, NGO.

Audio advertisement created by The Brainstorm Group, Canada for Gardein, within the category: Food.

During winter, temperatures drop to even minus 30 degrees Celsius. This is why in 2017 as many as 116 people froze to death. Mainly the homeless ones. Mainly because no one cared to help them. People think "If homeless do not care about themselves, why should I? It is not my business." INVISIBLE. This is what the homeless are to us. Having looked all around Poland, we found three homeless writers. We prepared a selection of their works. We published a book containing their documentaries, poems, stories, and a play. We printed the book using ink, only visible in the cold. To read the book, you have to take it where it was created. Outside in the cold. Experiential advertisement created by Walk, Poland for The Invisibles, within the category: Public Interest, NGO.

Film advertisement created by Infinity Squared, Australia for Kirin Beer, within the category: Alcoholic Drinks.

“Tables you can hear” one of many unique ways to come to ultimately get young “obsessed with music” people, ages 18-24, to say to their friends “You need to hear this!” Launched this Spring in select pubs in the UK and Germany, Ogilvy London got incredibly educated on the art of designing tables – handcrafted—out of wood with illustrations carved into each table that were meaningful to the particular neighborhood pub the table was made for. What’s even more cool about these personalized tables is that music was then designed that was inspired by the table illustrations and the particular neighborhood’s taste in music. When I asked how the creators knew the local neighborhood’s taste in music or genre of music, I was told it was drawn from “gigs” recently played and attended by that hood. The tie-in with Philips Sound is that to hear the tables, you need to plug in with a headset. Each pub had Philips headsets on-hand, of course. Listeners were encouraged to tweet and take photos of their experience and Philips headsets were given away. Ambient advertisement created by Ogilvy, United Kingdom for Philips, within the category: Electronics, Technology.