We harvested the energy from the footsteps of the 25,000+ people entering and exiting the Santiago de Chile international marathon. This energy was stored in a battery and used to project motivational messages that were displayed to the runners in the 39th kilometer of the race. The messages were synchronized with the unique chip numbers of every runner, allowing friends and family to personalize messages of encouragement. Created by iris in collaboration with Pavegen, the installation generated enough energy to display messages for six hours – allowing adidas to give every marathon runner a ‘Boost’ in their final strides. The installation is a creative vehicle inspired by the technology of adidas’ latest flagship running shoe, energy Boost™. Made of a unique material that is significantly more effective at absorbing and returning energy than traditional EVA materials, Boost™ claims to make runners more efficient. Ambient advertisement created by Iris, United States for Adidas, within the category: Fashion.

Digital advertisement created by Digitas, United Kingdom for Cunard, within the category: Transport.

Film advertisement created by Wieden + Kennedy, China for Jordan, within the category: Fashion.

Film advertisement created by H-Paris, France for Citroën, within the category: Automotive.

Digital advertisement created by NOA, Denmark for Danish Cancer Society, within the category: Health.

Film advertisement created by Rogue Planet, United States for Men In Black: International, within the category: Movies.

Digital advertisement created by JWT, Brazil for 91 Rock, within the category: Media.

Film advertisement created by Tech and Soul, Brazil for Bienal Sao Paulo, within the category: Recreation, Leisure.

Film advertisement created by Colangelo, United States for Trojan, within the category: Health.

Film advertisement created by Ogilvy, South Africa for POWA, within the category: Public Interest, NGO.

Ambient advertisement created by Wing, United States for Red Hot, within the category: Public Interest, NGO.

Guerilla campaign on international women's day, aiming at exposing the taboo around menstruations. Painting were modified to include menstruations and hang around the city. A social media campaign gave the local stunt a wider scope. Experiential advertisement created by Baston, Switzerland for Lunes, within the category: Public Interest, NGO.

Film advertisement created by BBH, Brazil for Mix Brasil, within the category: Recreation, Leisure.

Every year, around 140 people lose their lives at the UK and Irish coasts. This year in particular, owing to international travel restrictions and a greater reluctance to holiday abroad, we expect millions more people to visit the coast between May and September. The RNLI has teamed up with independent creative and production agency Five by Five to ensure these families keep safe when visiting the coast - using an animated sing-along PSA. Film advertisement created by Five by Five, United Kingdom for RNLI, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, United Arab Emirates for Expo 2020, within the category: Recreation, Leisure.

Film advertisement created by Wunderman, Singapore for Schick, within the category: Health.

The Energizer Bunny™ is a pop culture icon known for his unstoppable power and knack for always showing up in unexpected ways. And now, he’s showing off a new and stickier side. Energizer Bunny Stickers debuted on the App Store on May 7th. The free iMessage pack contains six animated and seven static stickers for a range of use in text message conversations. The animated stickers will also be available for download on GIPHY. Created by the Energizer® brand’s advertising agency, Camp + King, the 13-sticker pack is the brand’s first foray into social sharing. Stickers are mostly deployed during the activity of texting. With thousands of social mentions of the Energizer Bunny each month, these stickers provide a way to visualize his endurance and connect with consumers during their most common form of communication. Energizer has released the promo video on social channels to introduce the new sticker pack. The stickers feature the Energizer Bunny with brand slogans and popular catchphrases. “Still Going!™” shows him beating his famous Energizer® drum, while in another that says “OM NOM NOM,” we see him chomping on a carrot. He’s got a jet pack strapped to his back in “Gotta Go,” and he is headed skyward in “YASSS.” Other stickers isolate his iconic features, such as ears, dark shades and pink hands. His head serves as the “O” in an “LOL” sticker. Digital advertisement created by Camp + King, United States for Energizer, within the category: Electronics, Technology.

Digital advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Y&R, Argentina for Loto, within the category: Gaming.