Lofi study beats have become a YouTube phenomenon, one that sees thousands of students tune in to live streams of relaxing lo-fi hip-hop music paired with an infinite loop of an anime girl studying. However College Music noticed a growing trend of its live viewers using the YouTube chat box to talk about how stressed they are, or how depressed they’re feeling, or – in a small number of the most extreme cases – how they’re experiencing suicidal thoughts. With exam season approaching, students are likely to experience heightened stress levels and Childline, for example, have previously witnessed a 200 percent increase in young people calling their hotline because of stress related to revision and exams. The character “Study Girl” is synonymous with the Lofi study beats channels, keeping viewers company as they themselves study. For the first time ever, after 19,416 hours of incessant studying with no break, the repetitive loop of study girl is interrupted. Digital advertisement created by McCann, United Kingdom for Vice, within the category: Media.

Experiential advertisement created by KBS, United States for BMW, within the category: Automotive.

To launch its new comedy series You Got Trumped, BlackPills is asking you to make twitter great again: tweet to @RealDonaldTrump with the hashtag #YouGotTrumped, if you're the first one to be retweeted by Donald, you will get 50,000$. You Got Trumped is a 10-episode streaming video series imagining the horrific hilarity of the first 100 days at the White House with Donald Trump as new president. You Got Trumped plays with Donald Trump's image with no taboo and no censorship, and was created to impact the American audience during the final step of the American election. You Got Trumped premiers on October 19th with the release of the first 3 episodes. Next episodes will air in the weeks leading up to Election Day on Facebook, Youtube ad Blackpills.com. Tweet and Get Rich. Digital advertisement created by Buzzman, France for You Got Trumped, within the category: Media.

Bad office air lowers the ability to think with 10%. To prove this point Swedish air filter company Ultramare wanted to sponsor the office in the biggest need of an extra 10% thinking ability – the White House. The campaign has tried tweeting @realdonaldtrump in different ways. In a letter, in a Youtube preroll, in AdWords, on mobile billboards, on sandwich boards, in an open letter, in a film, on flyers, on Twitter and on the campaign website ultramare.se/badairday Film advertisement created by Milk, Sweden for Ultramare, within the category: Industrial, Agriculture.

Film advertisement created by DDB, United States for Cadillac, within the category: Automotive.

Digital advertisement created by Saatchi & Saatchi, Italy for Dompé, within the category: Pharmaceutical.

The first adapted versions of popular toys that allow people with paralysis to engage in active play with their families, using technology including motion sensors, voice activation and sip-and-puff tech. We were inspired to create these products because play is a universal connector – it improves quality of life, connects people emotionally and wards off stress and depression. Ambient advertisement created by 360i, United States for Christopher & Dana Reeve Foundation, within the category: Public Interest, NGO.

Digital advertisement created by &Co, Denmark for Bianco, within the category: Fashion.

Film advertisement created by Cossette, Canada for Children of the Street Society, within the category: Public Interest, NGO.

Film advertisement created by JWT, France for Wilkinson, within the category: Health.

Film advertisement created by Mekanism, United States for United Nations, within the category: Public Interest, NGO.

Film advertisement created by Lg2, Canada for Quebec Symphony Orchestra, within the categories: Music, Recreation, Leisure.

Digital advertisement created by Thinkmodo, United States for Oakley, within the category: Fashion.

URL: http://babylon.com.tr/en/

Hermès celebrates the Tie Break. Not a sweat, blood and tears moment but a handy app to help you take a break from the harsh realities of office, airport or public transport. Or even a diversion during a seminar or a dull date. Available on Apple or Android. Pull on the tie and the let the game begin. The application features seven "breaks:" Animated GIFs, Video Arcade Games, Funny Phrases, True / False Stories, Comics, Young Actor Videos, and The Gifhangers. Additionally, it houses several modules that allow users to discover the newest collections and patterns, learn "how to knot" your tie and the savoir-faire of the men's silk universe. Users can then post the results of their personal experiences on Instagram, Pinterest, Twitter and Facebook. Additionally, for the SS15 collection, a corresponding tie has been created called Tie Break. This particular tie has a QR bar code on the back that can be scanned with an Apple and Android smartphone device. Once scanned, it will then take the user straight to the Tie Break app.

Film advertisement created by DDB, Peru for Movistar, within the category: Media.

Film advertisement created by Serviceplan, United Arab Emirates for BMW Middle East, within the category: Automotive.

Film advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Digital advertisement created by Ogilvy, United States for The Ernest Hemingway Foundation, within the category: Public Interest, NGO.

IOM Seoul celebrates the diverse lives of migrants in Korea in #Nice2MeetUKorea campaign To celebrate the annual International Migrants Day and also its 70th anniversary, IOM (International Organization for Migration) Seoul, a United Nations intergovernmental agency focused on migrant issues, has launched the #Nice2MeetUKorea campaign to send a message of hospitality while illuminating various migrants’ lives in Korea. Integrated advertisement created by IOM RoK, South Korea for IOM RoK (International Organization for Migration), within the category: Public Interest, NGO.