After watching the #StopTheRobbery video, people are directed to visit 23percentrobbery.com, where UN Women has collaborated with Twitter to encourage users to tweet messages in support of gender equalityfrom the site.The user’s followers will be “robbed” of 23 % of the tweet i.e. 23% of the characters will be blacked out, in recognition of the global gender pay gap. There will also be other social media extensions to create more buzz such as Facebook and Snapchat. Digital advertisement created by Grey, United States for UN Women, within the category: Public Interest, NGO.

Advertising Agency: JWT, Sao Paulo, Brazil Film advertisement created by JWT, Brazil for Ford, within the category: Automotive.

Film advertisement created by Accenture, Ireland for Marie Keating Foundation, within the category: Public Interest, NGO.

Outdoor advertisement created by Saatchi & Saatchi, Netherlands for Samsung, within the category: Electronics, Technology.

Advertising Agency: VCCP, UK Copywriter: Jermaine Hillman Planners: George Everett, Sandie Dilger Media Agency: ZenithOptimedia Media planners: Guy Edwards, Aidan O’Callaghan Executive Producer / Producer: Johnnie Frankel Film advertisement created by VCCP, United Kingdom for Coors Light, within the category: Alcoholic Drinks.

Ambient advertisement created by Lowe, Germany for Exit Deutschland, within the category: Public Interest, NGO.

Film advertisement created by McCann, United States for Gravity Anomaly, within the category: Fashion.

Every runner is different. They use different gear to run on different terrain at different skill levels. But they all breathe the same polluted air. Who better to fight air-pollution than the people who use the air the most? Introducing Adidas Atmos: The collection that cleans the air you run in. Film advertisement created by Miami Ad School, Canada for Adidas, within the category: Fashion.

Film advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Public Interest, NGO.

Film advertisement created by Publicis, United States for Doctors of the World, within the category: Public Interest, NGO.

Film advertisement created by RG2, Venezuela for Venezuela's Alzheimer Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by Dentsu, Japan for Second Life Toys, within the category: Public Interest, NGO.

Film advertisement created by DDB, United Kingdom for Harvey Nichols, within the category: Fashion.

Film advertisement created by Zambezi, United States for TaylorMade, within the category: Sports.

A Christmas film that gives everyone a glimpse of the emotional struggles of those whose loved ones suffer from dementia; of struggling to come into terms with the fact that someone you care about is slowly unraveling along with his or her memories. Film advertisement created by MullenLowe Group, Philippines for Alaska Milk Corporation, within the category: Non-Alcoholic Drinks.

Film advertisement created by Halo, South Africa for CBA Loop, within the category: Finance.

Film advertisement created by Red Keds, Russia for Central Bank of Russia, within the category: Finance.

for Tomorrow is an ecosystem that allows users to access and share community-based innovations to bring to bear solutions that address the world’s escalating environmental and social crises. To celebrate six months since the launch of this initiative, Hyundai Motor Company and the United Nations Development Program (UNDP) released a video presenting three inspiring sustainable solutions developed by local innovators in Nepal, Nigeria, and the UK. This short film, created by Sid Lee, is about three people who are working to create a more sustainable world for all of us, the challenges they face, and how their determination has helped improve life in their communities and beyond. To learn more about the movement, visit: https://fortomorrow.org/ Integrated advertisement created by Sid Lee, South Korea for Hyundai, within the categories: Automotive, Public Interest, NGO.

Film advertisement created by Fallon, United Kingdom for Cadbury, within the category: Confectionery, Snacks.

Film advertisement created by JWT, Saudi Arabia for STC, within the category: Electronics, Technology.