By detecting cold symptoms the interactive billboard from KLM unexpectedly reminds Swedes dreaming about travelling again that KLM’s flight bookings can be cancelled at no cost. The billboard, equipped with a listening device and an AI motor, identifies 40 000 cough and sneeze sounds. When a symptom sound is detected KLMs general travel billboard, with a lovely surf destination at a low price, switches to: ”Unwell?” or ”Bless you!” followed by ”Cancel Lisbon €0”. Experiential advertisement created by M&C Saatchi, Sweden for KLM, within the category: Transport.

To increase footfall at Bulgaria Mall during Christmas period, we created a giant AR Advent Calendar. Mall visitors who scanned the calendar, could win a Xmas gift from mall tenants and interact with unique animations, each day till Christmas. Experiential advertisement created by 121 Agency, Bulgaria for Bulgaria Mall, within the category: Retail Services.

Digital advertisement created by Raison D'Être, United States for Lymphoma Research Foundation, within the category: Public Interest, NGO.

Launched on the month of National Dog Day 2017, the collaboration is a unique collection of stock-like images portraying dogs and cats that are up for adoption at the Amanda Foundation. While 100% of the licensing dollars go to support the nonprofit. Shot by Christopher Nelson specifically for the project, and with the industry’s needs in mind, the collection holds over 60 beautiful hi-res images and took a couple shooting days to complete. By using the Amanda Foundation Collection, every agency, art director, or designer can now donate and save these animals by simply doing their job. Digital advertisement created by Saatchi & Saatchi, United States for Getty Images, within the categories: Professional Services, Public Interest, NGO.

Film advertisement created by Mr. President, United Kingdom for The Body Shop, within the category: Retail Services.

Everyday people test drive pick-ups. But most of the time, these test drives take place in the city. We wanted to give potential customers a better idea of the Amarok's capabilities, and at the same time do some good for the world. So we used the Amarok’s off-road abilities and carrying capacity to bridge the gap between Volkswagen dealers and communities in need - turning everyday test drives into test drives that matter. Ambient advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Direct advertisement created by Leo Burnett, Spain for Alcatraz, within the category: Media.

Outdoor advertisement created by Ogilvy, United Kingdom for Battersea Dogs & Cats Home, within the category: Public Interest, NGO.

Copywriter:Michael Sheppard

Film advertisement created by Anomaly, United States for Dick's, within the category: Retail Services.

Film advertisement created by Willie Beamen, France for Samsung, within the category: Electronics, Technology.

Film advertisement created by Change, France for Curly Chips, within the category: Food.

Experiential advertisement created by Dentsu, Brazil for Canon, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

Film advertisement created by Lucky Generals, United Kingdom for Pot Noodle, within the category: Food.

Digital advertisement created by Droga5, United States for Honey Maid, within the category: Food.

Digital advertisement created by Ignited, United States for Fresh & Easy, within the category: Retail Services.

Digital advertisement created by BBH, United Kingdom for KFC, within the category: Food.

So much confusion, particularly when it comes to car insurance. But Confused.com is one website that can make it crystal clear. Confused.com has evolved its driver centric strategy to reclaim its position as the founder of UK price comparison, leading drivers from consumer chaos to clarity. Film advertisement created by Karmarama, United Kingdom for Confused.com, within the category: Finance.

We intervened in the official footballs of the most important South American matches by printing prejudicial phrases that women had to overcome in order to play football. As the matches were played, these phrases began to disappear. Direct advertisement created by MullenLowe Group, Paraguay for CONMEBOL, within the category: Sports.