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Do you believe there is hope for the future? The world can be beautiful and open, if we want it. These children from around the world came together and discovered they are more alike than they ever imagined. In the film Dear mom and dad, we document what happens when 48 children from 12 different countries meet at a CISV camp funded by Momondo and run by CISV. We asked the children to write to their parents how they see the world in the beginning and the end of the camp. We are proud and honored to have been able to document the beautiful feelings and thoughts shared by the children. They don't come from the same culture, speak the same language or wear the same clothes, but none of that matters: jokes are shared, hearts are opened and friendships across borders are made. Momondo supports CISV International, a global non-profit organization dedicated to educating and inspiring action for peace. By educating the next generation, and through building intercultural friendships based on cooperation and understanding, CISV aims to help children and youth to develop the skills they need to become informed, responsible and active global citizens, able to make a positive difference in their communities and the world. Our collaboration with CISV and the Dear mom and dad campaign are part of Let’s Open Our World; an invitation to cross boundaries, embrace our differences and open our world. Find out more about Let's Open Our World, our collaboration with CISV, and download free school kits at letsopenourworld.com. Film advertisement created by &Co, Denmark for Momondo, within the category: Professional Services.

WVA

3M's earplug response to Volkswagen's Bark Side teaser. Film advertisement created by The Fishe, France for 3M, within the category: Health.

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Digital advertisement created by BBH, United Kingdom for Weetabix, within the category: Food.

WVA

To launch the product range of Mexican ready-to-eat brand Old El Paso across the Middle-East market with a bang, General Mills developed a launch film hero-ing a jingle, built around a new tagline for the region: ‘Si Habibi!’. The launch film aims to introduce Mexican cuisine to the Middle-East homemakers in a way that is fun, customizable and family-friendly. Film advertisement created by Socialize Agency, United Arab Emirates for Old El Paso, within the category: Food.

WVA

Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

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Film advertisement created by Porter Novelli, United States for Glass Packaging Institute, within the category: Professional Services.

WVA

In cooperation with international cinema networks, Orange offers Orange Wednesdays. All the customers of Orange, a French multinational telecommunications corporation which operates in 35 countries, can get two cinema tickets for the price of one on any Wednesday thanks to the Orange Wednesdays campaign. In cooperation with well-known Polish YouTube artist Cyber Marian, who creates funny fake trailer parodies, the agency prepared an online campaign and a series of blockbuster spoofs appeared on Cyber Marian's YouTube channel. Digital advertisement created by VML, Poland for Orange, within the category: Electronics, Technology.

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Direct advertisement created by BBDO, Germany for Beck's, within the category: Alcoholic Drinks.

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Experiential advertisement created by Guns or Knives, Ireland for Samsung, within the category: Electronics, Technology.

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Content advertisement created by Deutsch, United States for Volkswagen, within the category: Automotive.

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Film advertisement created by Arnold, United States for Jack Daniel's, within the category: Alcoholic Drinks.

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Ambient advertisement created by INNORED, South Korea for Incruit, within the category: Professional Services.

WVA

This Mother’s Day, Martin Starr helps Mother New York remind us all how lucky we are to have human moms. Take a second (or 30) to truly appreciate how good you and your human mom have it versus, say, the beetle who gives birth inside an animal corpse. Yup, that actually happens. ‘Silicon Valley’ star and comedian, Martin Starr, lends his voice as narrator of the series. Film advertisement created by Mother, United States for Mother, within the category: Agency Self-Promo.

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Film advertisement created by DiMassimo Goldstein, United States for Shutterstock, within the category: Professional Services.

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Ambient advertisement created by Lg2, Canada for Sears, within the category: Professional Services.

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Film advertisement created by BBDO, United States for Dinty Moore, within the category: Food.

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Disabled mannequins were eliciting astonished looks from passers-by on Zurich's Bahnhofstrasse. Between the perfect mannequins, there were figures with scoliosis or brittle bone disease modelling the latest fashions. One had shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled "Because who is perfect? Get closer.", it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film. Ambient advertisement created by Jung von Matt, Switzerland for Pro Infirmis, within the category: Public Interest, NGO.

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Ambient advertisement created by OpusMultipla, Brazil for Detran PR, within the category: Public Interest, NGO.

WVA

On the occasion of the United Nation’s World Day for Cultural Diversity for Dialogue and Development, Wunderman Thompson India has created and released ‘#SOS Save Our Sentinels – The Blink Film’ for The Jimmy Nelson Foundation. The short film is a powerful visual commentary on the cultural identity of the last sentinels of our natural reserves, the last 36 indigenous tribes standing still, in rare still photographs. Stitched together from thousands of original documented photographs of the last few indigenous tribes interspersed with the rarest footage of their ancient habitats over the last twenty years by celebrated photographer Jimmy Nelson and his team. The film’s release was timed for 21st May, a day set aside by the United Nations as an opportunity to deepen our understanding of the values of cultural diversity and to learn to live together in harmony. It is a day to acknowledge and celebrate the world’s last indigenous communities who are a living example of how humans can live in perfect harmony with themselves, their unique cultures and the natural world. Indigenous tribes are endangered in their own ancient habitats. The film celebrates the last few of these tribes for standing still, despite the threat to their cultural identity and their own forest lands. The soundtrack is a multilingual musical expression with lyrics from ancient tribal sayings and forgotten folk songs recorded on location from almost all the indigenous tribes featured in the film. The musical narrative includes Indigenous influences from Africa, Siberia, India, South America and the Aboriginals of Australia. Vocals Singers include Grammy Award Winner Richard Bona and traditional gypsy tribal singers from Duala - Cameroon, Siberia & India. Film advertisement created by Wunderman Thompson, India for Jimmy Nelson Foundation, within the category: Public Interest, NGO.

WVA

While listening to your music in the car, people have the tendency to drive too fast. This makes the risk of accidents much higher. Happiness Brussels created an app for OVK that slows down your music when you drive too fast. This way you are reminded to slow down too, in order to avoid an accident. Download the app for free: http://www.slowdown.be Ambient advertisement created by Happiness, Belgium for Parents of Child Road Victims, within the category: Public Interest, NGO.




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