The campaign was inspired by the millions of vacation days that go unused in America, which has proven to negatively affect health, happiness, and productivity. Flights.com created a series of videos that playfully remind Americans about the importance of taking those days off to reconnect with their favorite places and people. Film advertisement created by Pacific, United States for Flights.com, within the category: Professional Services.

The First Book Translated to Memes. Digital advertisement created by Saatchi & Saatchi, Spain for En los Ojos del Rey, within the categories: Media, Recreation, Leisure.

Film advertisement created by McCann, Finland for Trendi & Lily, within the category: Media.

Film advertisement created by Giants & Gentlemen, Canada for ONE at Windermere, within the category: House, Garden.

Film advertisement created by Latinworks, United States for Music Has No Enemies, within the category: Public Interest, NGO.

Film advertisement created by Spark44, United Kingdom for Jaguar, within the categories: Automotive, Pets.

Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Film advertisement created by BWM, Australia for realestate.com.au, within the category: Professional Services.

barrettSF is launching its second holiday marketing campaign for specialty retailer Cost Plus World Market. The work will run through the end of December. Driven by the tagline “Gift Thoughtfully,” the holiday campaign will support an integrated full-funnel marketing plan that includes contests, brand partnerships, digital video, interactive mobile units, digital display, social and print media to showcase Cost Plus World Market’s wide array of holiday décor, traditional foods, entertaining essentials, furniture, and thoughtful gifts. The digital video, a two-minute short film featuring an original recording of Santa Claus is Comin’ to Town recorded by GRAMMY® Award-nominated, multi-platinum superstar Jessie J., tells the story of a little boy searching for the answer to a very important question: What is Santa’s favorite cookie? After not getting an answer from his mom, the little boy launches into a full-blown, detective-level investigation. The boy starts by rifling through stacks of Santa-themed picture books, attempts to bake a new kind of cookie with his dad, gets into a heated debate about cookies with his friends, asks his local baker for any leads, and even interrogates numerous department store Santas for clues. Finally, after his exhaustive research, the little boy finds himself in the cookie section of a Cost Plus World Market. It’s the moment of truth. But instead of picking out a cookie, the boy finds a much more thoughtful gift: a holiday-themed cookie jar. Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

Film advertisement created by 22 Squared, United States for Interface, within the category: House, Garden.

Digital advertisement created by JWT, Canada for Tim Hortons, within the category: Food.

Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments. For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work. Digital advertisement created by Cramer-Krasselt, United States for Paper and Packaging Board, within the category: Industrial, Agriculture.

Sometimes it is good to take a break and change your perspective.From a bird’s eye view different patterns and connections become clear. Deadlocked situations appear easier and we realize that everything is in motion. And yet it moves! Film advertisement created by AV MEDIEN, Germany for AV MEDIEN, within the category: Agency Self-Promo.

WAX took your favourite holiday classics and politically corrected them to guarantee not to offend anyone. Film advertisement created by Wax, Canada for Wax, within the category: Agency Self-Promo.

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

To draw attention to cardiovascular health & safety, we created an innovative way to visualize the crucial distance to the nearest AED (Automated External Defibrillator). Experiential advertisement created by Ogilvy, Netherlands for Philips, within the category: Health.

Direct advertisement created by Grey, Ecuador for Mabe, within the category: House, Garden.

Digital advertisement created by JWT, United States for Google, within the category: Electronics, Technology.

Adults may think that kids have it easy – but if we look at life from a kid’s perspective, life is pretty tough. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. Thankfully, no matter what life throws at them there’s always one thing they can count on, and that’s a tall glass of milk. The latest campaign for “got milk?” highlights the universal truths about challenges faced throughout childhood. The key message throughout the campaign is “you can always count on milk”, which will be brought to life through a multi-pronged communications plan. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy – is the one thing they can continue to count on. Film advertisement created by GALLEGOS United, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Ogilvy, United States for Coke Zero, within the category: Non-Alcoholic Drinks.