Digital advertisement created by JWT, Canada for Tim Hortons, within the category: Food.

Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments. For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work. Digital advertisement created by Cramer-Krasselt, United States for Paper and Packaging Board, within the category: Industrial, Agriculture.

Sometimes it is good to take a break and change your perspective.From a bird’s eye view different patterns and connections become clear. Deadlocked situations appear easier and we realize that everything is in motion. And yet it moves! Film advertisement created by AV MEDIEN, Germany for AV MEDIEN, within the category: Agency Self-Promo.

WAX took your favourite holiday classics and politically corrected them to guarantee not to offend anyone. Film advertisement created by Wax, Canada for Wax, within the category: Agency Self-Promo.

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

To draw attention to cardiovascular health & safety, we created an innovative way to visualize the crucial distance to the nearest AED (Automated External Defibrillator). Experiential advertisement created by Ogilvy, Netherlands for Philips, within the category: Health.

Direct advertisement created by Grey, Ecuador for Mabe, within the category: House, Garden.

Digital advertisement created by JWT, United States for Google, within the category: Electronics, Technology.

Adults may think that kids have it easy – but if we look at life from a kid’s perspective, life is pretty tough. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. Thankfully, no matter what life throws at them there’s always one thing they can count on, and that’s a tall glass of milk. The latest campaign for “got milk?” highlights the universal truths about challenges faced throughout childhood. The key message throughout the campaign is “you can always count on milk”, which will be brought to life through a multi-pronged communications plan. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy – is the one thing they can continue to count on. Film advertisement created by GALLEGOS United, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Ogilvy, United States for Coke Zero, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Pro>Target, Brazil for Pink October, within the category: Public Interest, NGO.

Integrated advertisement created by BETC, France for Evian, within the category: Non-Alcoholic Drinks.

Film advertisement created by Wieden + Kennedy, United States for Weight Watchers, within the category: Professional Services.

Digital advertisement created by Leo Burnett, Japan for Puma, within the category: Fashion.

Ambient advertisement created by Åkestam Holst, Sweden for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

Film advertisement created by BETC, France for Peugeot, within the category: Automotive.

The past year took a heavy toll on the mental health of athletes everywhere as they experienced competition delays, isolation from family and friends, injuries and career uncertainty. To provide an extra boost to world-class athletes along their journey, Allianz is introducing a new initiative called the Allianz Support Dog Squad. In association with non-profit organizations Love on 4 Paws and Little Angels, Allianz will provide a squad of 50+ trained emotional support dogs to international skateboarders training in Los Angeles as they prepare for their Olympic debut as well as other upcoming international competitions – including Leticia Bufoni (Brazil) and Dashawn Jordan (U.S.). Over the course of multiple sessions and weeks, Leticia, Dashawn and other attending skateboarders will participate in interactive sessions with emotional support dogs that are designed to enhance their mental health by reducing stress and anxiety, easing loneliness and increasing optimism, and elevating their overall self-esteem before they compete. Integrated advertisement created by BBDO, United States for Allianz, within the category: Finance.

How do instill the idea amongst web surfing and content sharing adults (aged 32­54) that real social connections and moments happen between friends and family over a Mott¹s Clamato Caesar (an easy drinking Canadian cocktail that's a combination of tomato juice, clam juice, vodka and spices)? The answer: hijack the online social networking phenomenon currently sweeping the globe, and twist. Introducing the Lamato Network. The real social, social network. Designed specifically with the 30+ crowd in mind, the Lamato Network's taken the best components of other more established online social networking sites ­Facebook, LinkedIn, Twitter, etc. and enhanced them to their maximum social potential. How? By ultimately encouraging you to get offline in order do these activities in person with those you care about. And what better adult beverage to enjoy these special moments with than the incredibly social Mott's Clamato Caesar. Single feature spotlight vignettes Weblink: http://www.lamato.net Film advertisement created by DDB, Canada for Lamato Network, within the category: Recreation, Leisure.