Ambient advertisement created by nudeJEH, Thailand for Bar-B-Q Plaza, within the category: Food.

To put children from poor communities in touch with literature and encourage them to read more, the Brazilian NGO Pro-Livro decided to use those kids' favourite hobby - flying kites. In an ordinary morning,we flew 500 kites through the skies of Santa Marta Community in Rio de Janeiro, all of them printed with children’s tales from famous Brazilian writers. Ambient advertisement created by Publicis, Brazil for Pro-Livro, within the category: Public Interest, NGO.

Audio advertisement created by Halo, South Africa for Elliott International, within the category: Professional Services.

We raised the prices so you won’t buy them. On Mother’s Day, moms don’t always get what they really want. That's why Oechsle, one of the largest retail stores in Peru, raised the prices of those products moms don’t want to receive. Film advertisement created by Fahrenheit, Peru for Oechsle, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Pampers, within the category: House, Garden.

Integrated advertisement created by Possible, Russia for Modi, within the category: Retail Services.

Film advertisement created by Machinery, United States for Mystic Aquarium, within the categories: Hospitality, Tourism, Recreation, Leisure.

Film advertisement created by WCRS, United Kingdom for SKY, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Bulgaria for Janet 45, within the category: Public Interest, NGO.

Film advertisement created by Ontwice, Spain for Hawkers Co., within the category: Personal Accessories.

Copping up with the need of nowadays female consumers, HUAWEI Mate 10 has now released a special mobile in pinky gold. Considering women are playing increasingly important role in nowadays societies, HUAWEI strategically promotes this specialized phone by launching a themed campaign #foryourself , in order to support female self-reliant theory and to raise them the awareness of self-improvement. Throughout the campaign, 7 independent ladies demonstrate 7 different forms of female self-reliant in modern life. The commercial video delivers strong messages, not only but includes: women should start from their hearts, they deserve to have dreams and have the chances to make their dreams come true; they have the privilege to make friends they as wished and to explore want they want to; they are qualified to form their own values and their points of view to life. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.

Film advertisement created by BBDO, New Zealand for Bank of New Zealand, within the category: Finance.

Psychological insights were used throughout the film’s development and production. From its narrative arc and character depictions, to the soundtrack, pace and use of colour, a range of elements were specifically devised to evoke anger and motivate action. Variations of the film were tested before release. The results were then used to optimise the final edit to maximise the motivating form of anger and action that was intended. On average, watching the film made participants feel over 3 times angrier, results showed. Further, the more intense they found the film and the angrier they were, the stronger their desire to take action and buy Hey Girls products. Film advertisement created by DDB, United Kingdom for Hey Girls, within the categories: Health, Personal Accessories.

Every year Vilnius turns to cultural capital just for one night. This year we invite people to forget their usual evening routine and dive in to the art, music, dance, cinema and other events, which will take place just for one night. Film advertisement created by McCann, Lithuania for Culture Night, within the category: Recreation, Leisure.

Launch of Yamaha MT 15 in India, using the MT brand’s global platform of ’The Dark Side of Japan’ and using a Japanese icon well known to Indian audiences: the Samurai. Film advertisement created by DAIKO FHO, India for Yamaha, within the category: Automotive.

The Dutch financial system is being misused for fraud and money laundering. Last year, 16,000,000,000 euros were pumped through Dutch banks illegally. This money is used to drive drug trade, human trafficking and terrorism. Resulting in many innocent victims. That has to stop. To help ABN AMRO recruit more financial crime analysts we've created The Dark Side of Money. A short thriller that lets viewers experience the harsh reality behind money laundering and tests if they're sharp enough to detect financial crime. The film is full of suspicious details that are common signs of money laundering. Can you spot them all? Content advertisement created by N=5, Netherlands for ABN Amro, within the category: Finance.

The Advertising Agencies Association of India briefed us to create a Call For Entries campaign for the prestigious Adfest's Young Lotus competition. The theme for the contest was 'Stop Food Wastage'. So, to pinch the conscience of the young creatives and make them come up with ideas to end the wastage of food, we visited all the leading advertising agencies and collected the food wasted from their bins. And then made posters using nothing else but the food wasted by them. We even made customized posters for agencies by using their fonts and addressing the agency creative heads directly. Outdoor advertisement created by FCB, India for Advertising Agencies Association of India, within the category: Professional Services.

Film advertisement created by 72andSunny, United States for World of Warcraft, within the category: Gaming.