Digital advertisement created by Battery, United States for PlayStation, within the category: Gaming.

The Australian Capital Territory parliament passed a bill in October 2013 that made the territory the first part of Australia to legalize marriage equality. In Canberra, 31 couples were married over a five-day period once the law went into effect, from December 7-12, 2013. But the national government challenged the decision, saying it was inconsistent with Australian federal laws. And Australia's High Court overturned the legislation making all the couples' unions invalid. Ambient advertisement created by Razorfish, United States for GLAAD, within the category: Public Interest, NGO.

Film advertisement created by Deutsch, United States for American Heart Association, within the category: Public Interest, NGO.

Transhumance is the seasonal movement where shepherds transfer their livestock from the highest mountains to plaines. During their 30 days trip, shepherds walk hundreds of kilometers by foot. It’s an Eastern European tradition that dates back thousands of years, and even though it’s happening less and less all around the world, one Romanian shepherd still makes the journey twice every year. Ghiță, the social shepherd who decided to challenge the world by inviting everyone to join him during the transhumance journey. Digital advertisement created by McCann, Romania for Vodafone, within the category: Electronics, Technology.

Ambient advertisement created by MediaVest, United Arab Emirates for Emirates NBD, within the category: Finance.

Film advertisement created by Etcetera, Netherlands for Old White, within the category: Food.

Film advertisement created by AKA, United States for ONCE, within the category: Recreation, Leisure.

Mall Plovdiv is trying to provoke its visitors with surprising promotions. We put a red phone at one of the corridors of the mall and our host dialed its number from time to time. Those who dared to pick it up were surprised by an offer - you have 15 minutes to choose something from the mall shops for 50 leva and we shall pay for it. The promotion created a real fuss and people started to wait for the phone to ring. But nobody knew when this will happen... Ambient advertisement created by the Smarts, Bulgaria for Mall Plovdiv, within the category: Retail Services.

Outdoor advertisement created by Y&R, South Africa for Land Rover, within the category: Automotive.

HSBC Bank Canada and J. Walter Thompson Toronto wanted to showcase the Canadian spirit of inclusivity on a grand scale. The Welcome Mat was designed as a surprise and delight for returning Canadians, newcomers, visitors & international students arriving at one of North America’s busiest airports, Toronto Pearson. As Canada’s leading international bank with a presence in 67 countries and territories, HSBC Bank Canada is proud to be the bank of choice for many newcomers, visitors and long-time residents in Canada alike. Ambient advertisement created by JWT, Canada for HSBC, within the category: Finance.

Brazil talks about soccer 24/7 in all sorts of media. And since every major soccer league in the world has a signature song, we saw an opportunity to finally give the Orchestra some of the attention soccer always has. We invited Antonio Pinto, a Brazilian Hollywood composer, to write a song in partnership with musicians from Heliópolis. The song became the new São Paulo’s State Championship theme tune and was played during game openings and broadcasts, turning the championship’s visibility into free advertising for Heliópolis Orchestra. That was an orchestra that made the headlines in a country mad for soccer.

Film advertisement created by Rethink, Canada for Variety, within the category: Public Interest, NGO.

Film advertisement created by Cossette, United States for McDonald's, within the category: Food.

Ambient advertisement created by Dentsu, Japan for Sadako, within the category: Media.

The pandemic that threatens half the world's population. Virus EVA, a social virus that affects women health just for being women. Film advertisement created by La Despensa, Spain for Doctors of the World, within the category: Public Interest, NGO.

Film advertisement created by 84.Paris, France for Ubisoft, within the category: Gaming.

Ambient advertisement created by Cossette, Canada for Montréal Festimania, within the category: Recreation, Leisure.

Ambient advertisement created by W Comms, United Kingdom for The Berry Company, within the category: Non-Alcoholic Drinks.