Film advertisement created by DDB, United States for Skittles, within the category: Confectionery, Snacks.

People were disgusted when they were told that the drink (which, we stress, was actually soya milk) came from a dog. But if the thought of drinking dogs' milk makes you feel ill, why drink the milk from any other animal? After all, there is nothing "normal" about artificially inseminating a cow and forcing her to give birth, only to tear her beloved calf away from her so that the milk that nature intended for her baby can be consumed by humans instead. Humans are the only species on the planet to drink another animal's milk, and cows' milk is no more natural for us than dogs' or rats' milk would be. Experiential advertisement created by Don't Panic, United Kingdom for PETA, within the category: Public Interest, NGO.

A pop-up shop store was set up in one of the country’s hippest shopping centres that will surprise shoppers with the truth behind products made from snake and crocodile skin. Ambient advertisement created by Ogilvy, Thailand for PETA, within the category: Public Interest, NGO.

Audio advertisement created by Voskhod, Russia for Innovative Insurance Solution, within the category: Finance.

Belgian tv-station Canvas will soon air the new Swedish crime series Midnight Sun. To announce this prestigious show, Canvas and its advertising agency mortierbrigade contacted a real Swedish criminal. The result is an intriguing portrait of a criminal who recognises something from his own past in the show, and a cliffhanger that makes you want to watch it. Film advertisement created by Mortierbrigade, Sweden for Canvas Tv, within the category: Media.

Film advertisement created by FCB, South Africa for Cerebos, within the category: Food.

People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.

We invite people born in the North and Northeast of Brazil to tell their stories with advertising.

Digital advertisement created by Marvelous, Russia for Ostashkov, within the category: Public Interest, NGO.

Schnowser, Chiwawa, Shitsu, people often search for pure breed dogs on the internet like this. That’s why Güd, an exclusive online dog food brand, transformed misspelled dog breeds names on Google into rescue dogs ads. In partnership with the NGO “Clube dos Vira-Latas”, we lauched “Rescue Dogz”. Created by J. Walter Thompson Brazil, the campaign takes advantage of the so common misspelling of pure-breed dogs names while searching on Google. Every time someone searches misspelling the name of the breed, "Rescue Dogz" names a mutt dog under that misspelled word and creates an ad offering the dog for free. By clicking on the ad, the person is led to the dog’s page in the campaign website (https://rescuedogz.us/), giving the pet a chance to be seen and adopted. Digital advertisement created by JWT, Brazil for güd, within the category: Pets.

Film advertisement created by Alazraki, Mexico for Scotiabank, within the category: Finance.

Film advertisement created by Yard, United States for GAP, within the category: Fashion.

Independence is more than a moment in history, it’s a legacy. In 1971, Bangladesh gained its independence – a glorious occasion we celebrate every 26th March. With these national celebrations come joy, hope and sentimentality; yet, we forget that independence is not simply an achievement, it is a complex idea that comes with constant struggle and responsibility, from the individual as well as a culture.Surrounding Independence Day every year, the media has a tendency to be tackily sentimental and traditionally monotonous in their themes and communication. However, with this campaign, we decided to break the mold with a genuinely disruptive and bold take on the meaning of freedom – using the power of slam poetry. A new direction for a telecom giant such as Grameenphone, the spoken word piece is raw, powerful and visceral. With electric visuals, immersive sound design and a complex narrative, the campaign is truly innovative in terms of the usual Independence Day content in Bangladesh. The AV features a young woman waking up and narrating how the basic beauties of life, and independence form a double edged sword. As sweeping, colorful and hard hitting visuals take us on a trip across the nation – we see the everyday hypocrisies, pollution and crimes that we casually excuse as well as the hope, connections and progress coming our way, only to be dismantled by debates and the natural divide that comes as a token conundrum of a world brought close by the digital media, yet torn so much further apart. Taking off the rose coloured glasses of sentimentality, the multifaceted notions of freedom are explored with the power of slam poetry. Amidst a vast sea of sentimental content, this AV is both thought provoking and disruptive, reinstating the values that come with freedom and establishing Grameen Phone as a brand that prioritizes the nation’s ideals. Film advertisement created by Mediumrare, Bangladesh for Grameenphone, within the category: Electronics, Technology.

Film advertisement created by H-57, Italy for H-57, within the category: Agency Self-Promo.

To celebrate the World Radio Day, Ogilvy teamed up with Rádio SIM to recover the memories of the old radio days, by deconstructing time, piece by piece. With it, we created something new, something to remember the past, remember the songs and the artists that made those days, the Radio days. Digital advertisement created by Ogilvy, Portugal for Radio Sim, within the category: Media.

Film advertisement created by Bolero, Brazil for Servis Segurança, within the category: Professional Services.

Zach King - With nearly 30 million followers across Instagram, Youtube and Facebook, Zach King is a social media influencer who is famous for his magic videos that are best described as digital sleight of hand. Chaz Smith - Chaz Smith is a social media personality with millions of views across Instagram, Facebook and YouTube. He is most famous for his recent "Water is Not Wet" video -- viewed over 18,000,000 times when shared by Buzzfeed. He currently lives in Los Angeles and continues to make funny, motivational and encouraging content on his platforms. Kirsten Collins - Kirsten Collins is a singer/songwriter who got her start on YouTube. With over 66,000 followers on Youtube, and 100's of thousands of plays on Spotify, she continues to encourage and inspire through her music and her social media platform. Matthew Weathers - Matthew Weathers is everyone's favorite April Fools Math Teacher. Featured on The Huffington Post, Daily Mail, Business Insider and more, Matthew Weathers is a math professor at Biola University. In his spare time, he makes videos pranking his students that continue to go viral on YouTube and Facebook. He has collected 10s of millions of views for his famous "shadow pranks", "projector pranks" and more. He recently just passed 100,000 subscribers on YouTube and is excited to continue making videos that make people laugh.

Film advertisement created by Hunt Adkins, United States for Minnesota Timberwolves, within the category: Recreation, Leisure.

Film advertisement created by Riot, United States for Blackhawk, within the category: House, Garden.