Film advertisement created by Ogilvy, Brazil for Miami Ad School, within the category: Education.

We’ve all likely experienced shifts in our sleep patterns this last year due to abnormalities/anxieties of the pandemic, but sleep patterns may have been impacted by something else quite surprising: our cats. Cats are crepuscular creatures and notoriously more active (and hungry!) during early morning hours. While many cat parents are happy to cope with that 4 a.m. feed, this ad targets them in the early morning hours when they may be reaching for their phones most, helping them to get back to sleep after giving in. Developed by AMV BBDO, the hero film – which is an evolution of the brand’s “4 a.m.” program – has been produced with the latest research in sleep science at its heart. The agency wanted to find a way to create engaging and entertaining content, but also something that would (literally) put people to sleep. Finding a fine balance, and using a combination of the best sleep techniques– including body scans, ASMR voices, calm visual effects, meditation and soothing colors – this ad has turned mobile devices into sleep-inducing aids, all aimed at getting pet parents back to dreamland more easily. Content advertisement created by BBDO, United Kingdom for Sheba, within the category: Pets.

The campaign is about expanding the meaning of the two iconic words ‘I do.’ in a powerful, authentic and unexpected way. ‘I do.’ embodies today’s new generation, committing not only to timeless wedding vows but also to all the things they believe in, expanding their meaning to stand for personal pledges of all kinds: to love, friendship, family, society, nature and more.

Film advertisement created by M&C Saatchi, Australia for Wotif, within the category: Professional Services.

Technology Partner: Inventica.mobi Ambient advertisement created by Saatchi & Saatchi, Poland for Polish Humanitarian Action, within the category: Public Interest, NGO.

We partnered with All-Star point guard Kyle Lowry and his personal Toronto barber to give Raptor fans an experience like no other. When fans showed up at the barbershop they were expecting a cut and a free Raptors T-shirt for paying with their BMO MasterCard. What they got instead was a Priceless Surprise. Ambient advertisement created by McCann, Canada for BMO, within the category: Finance.

Prostate cancer is the most common form of cancer in males locally and globally and it’s showing a significant increase in numbers. The problem is, for most men, there’s nothing more terrifying than going for the dreaded ‘finger check’. So much so that prostate cancer, which is highly treatable in its early stages, goes largely undetected until it’s too late. Today though, unbeknownst to most men, the first prostate exam for guys over the age of 40, can be a simple blood test, with ‘the finger’, or Digital Rectal Examination, only playing a role if abnormalities are found. Integrated advertisement created by FCB, South Africa for CANSA, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, Peru for América TV, within the category: Media.

Dozens of volunteers hung the 1,500 keys in this installation, by hand. Each key represents one of the thousands of women, youth and families Adsum for Women & Children has provided with shelter, since 1983. Film advertisement created by Arrivals + Departures, Canada for Adsum for Woman & Children, within the category: Public Interest, NGO.

Film advertisement created by Innocean, United Kingdom for Hyundai, within the category: Public Interest, NGO.

URL: http://allforbear.com A digital project focused on the problems of polar bear preservation has been launched by BBDO Moscow. Allforbear.com aims to increase public awareness of the issue and involve many users. Problem: With their natural habitat – ice – rapidly melting away, the 25,000 population of polar bears in the Arctic region is facing extinction. Estimates indicates that only ⅓ may survive by 2050, and the ice level last year has reached its minimum, showing a gap of the size of Turkey compared to the minimum level in 2007. The endangered future of the bears is made even worse by factors like climate change, fish migration, as well as poaching and pollution in the Arctic region. Idea: To help the WWF raise money for the project and draw public and media attention to the problem, BBDO Moscow created a special website http://allforbear.com and encouraged users to share it in social media. Solution: The website shows the virtual ice habitat of the polar bears surrounded by sea. Each click on the blue sea area turns water into a floe of ice, which gets their name, and give the bears more space to live in. The website mechanics are based on the Pay-With-A-Tweet concept: each click generates a sharing link for social media accounts: Facebook, Twitter, Vk.com. It is a simple viral growth formula: the more people visit the website and share it with their friends, the more donations are received by the WWF. By “buying” a bear to live on the ice, users support the preservation program and environmental projects and increase the survival chances of polar bears. Celebrities, bloggers, companies, radio stations and even football clubs are also encouraged to participate in order to spread the word and attract attention to the situation in the Arctic region. Results: The website gained a great momentum, and without a single penny spent for media support the total audience of the project just in social networks amounts to over 6 million people by now. Russian outdoor media showed their support by providing free advertising spaces, while major online media and the Russian LiveJournal community promoted it on their websites completely free of charge! The giant ice floe also obtained its very own ‘walk of fame’, as Russian celebrities joined in to help save the polar bears. As a result, without having spent a single penny on media support, the campaign’s PR value in free media coverage reached the equivalent of around $1,000,000. Digital advertisement created by BBDO, Russia for WWF, within the category: Public Interest, NGO.

Lucky Me Noodles believes in the power of families eating together. For the past eleven years, they have championed this message via the Kainang Pamilya Mahalaga Project (Family Meals Are Important Project), which seeks to educate families on the benefits of family meals and help enable them to find time to eat together. This year, they wanted to shine a light on the parents and families who find ways to eat together - no matter the time or the place or what food they have to share. The spot is directed by celebrated local director Borgy Torre and features one of the country’s most iconic songs: Panalangin (My Prayer) by Apo Hiking Society. Film advertisement created by Publicis, Philippines for Lucky Me! Noodles, within the category: Food.

Film advertisement created by St. Luke's, United Kingdom for Tanqueray, within the category: Alcoholic Drinks.

Film advertisement created by TRY, Norway for Right Price Tiles, within the category: House, Garden.

Striking Lessons is born within this context as a project designed to meet the drivers of the future – even before they become drivers. A different and memorable first driving lesson, with the support of car crash survivors Sara, Pedro, João and Bruno, that exposes the youngsters to the real, many times fatal and most times avoidable effects of dangerous driving. Digital advertisement created by Leo Burnett, Portugal for Brisa, within the category: Public Interest, NGO.

The pictures displayed in the video correspond to words commonly used in Brazil to refer to the female sexual organ. Film advertisement created by Filadelfia, Brazil for Ragga Magazine, within the category: Media.

Witness Nissan Navara drivers find surprising new ways to get through various moments of their days thanks to their pickup trucks. From a lazy way to fish, to creatively unload a ton of cargo, turn a construction site into a golf course, even confront a bull and more. Under the claim “Whatever your day looks like” the campaign illustrates the different lifestyles and work environments where the vehicle is at home. Pursuing a tailor-made approach to the markets and our audience of small business owners who go through days that are never alike and often have to wear different hats, as the product itself. Film advertisement created by Digitas, France for Nissan, within the category: Automotive.

Emirates unveiled a video today featuring popular players from Real Madrid on board the iconic Emirates A380. The video includes Sergio Ramos, Gareth Bale, Marcelo Vieira, Karim Benzema, Toni Kroos, and Carlos Casemiro and shows the players discovering unlikely talent at 40,000ft. Film advertisement created by Buzzman, United Arab Emirates for Emirates, within the category: Transport.