In the midst of a “cold season”, we have launched an advertising campaign promoting Polyoxidonium, a medicine for cold and flu. During the exacerbation of viral diseases, many people stay home and lie in bed watching TV shows and new films, so the central element was a video stylized as a trailer for a catastrophe movie. We announced a new catastrophe film telling about a real flu apocalypse that worsens without Polyoxidonium! As part of the campaign, we supplemented the video with placements that are non-traditional for the pharmaceutical market: ad-trailer was shown on popular sites for online film watching and in thematic film communities on Vkontakte. The site of Kinopoisk was also branded. Dimensional constructions, posters and flyers stylized to match the announcements of the new film were placed in the Cinema Park and Formula kino movie theaters. Film advertisement created by Possible, Russia for Polioxidonium, within the category: Pharmaceutical.

Production Company: Phospro.com Ambient advertisement created by Ketchum, Brazil for Friboi, within the category: Food.

Content advertisement created by Rethink, Canada for A&W, within the category: Food.

The campaign was inspired by the millions of vacation days that go unused in America, which has proven to negatively affect health, happiness, and productivity. Flights.com created a series of videos that playfully remind Americans about the importance of taking those days off to reconnect with their favorite places and people. Film advertisement created by Pacific, United States for Flights.com, within the category: Professional Services.

Film advertisement created by FCB, Brazil for Zap, within the category: Professional Services.

Far off coast, containing cold and stormy weather, big waves, an angry whale and two norwegian fishermen. In other words; all you need to communicate that the bank now can be reached at all hours, by anyone. It's not always convenient. That's why you can call us at any hour. Film advertisement created by TRY, Norway for DnB, within the category: Finance.

Film advertisement created by Powell, United States for Giphy, within the category: Electronics, Technology.

Ambient advertisement created by BBDO, Peru for Soy Autista y Qué, within the category: Public Interest, NGO.

Advertising Agency: Carmichael Lynch, Minneapolis, USA Executive Creative Director: Marty Senn Copywriter: Nick Nelson Account Service Team:  Stacy Janicki, Jesse Simon, Sofya Guterman Production Company: CLiP VFX House / Online Artist: Drive Thru / Derek Johnson Digital advertisement created by Carmichael Lynch, United States for Jack Link’s, within the category: Food.

Over the last year, we’ve all figured out how to compensate for the loss of so many of the big things. We’ve had Zoom dinner parties, workouts & weddings; juggled homeschooling the kids with conference calls; donned masks to go grocery shopping; gotten takeout instead of sitting in the booth of our favorite restaurant; we’ve worn sweats for almost a year straight. But what we’ve lost are the little things, the nuance. Digital advertisement created by Connelly Partners, United States for UNO Pizzeria & Grill, within the category: Food.

Film advertisement created by BBH, Singapore for NTUC, within the category: Finance.

Ambient advertisement created by BBDO, Brazil for Audi, within the category: Automotive.

The prompt Romanian response to the British "You won't like it here!" Campaign proposed by the British Government to keep away Romanian and Bulgarian immigrants. Mr. Keith Vaz, British MP the Head of the Home Affairs Committee analyzing the migration estimates, actually came to Bucharest and wore our T-Shirt proving that our message was a pretty convincing one even for the authorities. :) Digital advertisement created by GMP, Romania for Gandul, within the category: Media.

Film advertisement created by Ogilvy, Germany for LG, within the category: Electronics, Technology.

Film advertisement created by Red Urban, Canada for Hudson's Bay Company, within the category: Retail Services.

Film advertisement created by Ammirati, United States for Jimmie Johnson's Anything with an Engine, within the category: Media.

Joanna Bailey, along with MullenLowe, has made a thought-provoking film highlighting the lazy and harmful stereotypes that still plague advertising. ‘The Problem is Not Seeing the Problem’ is a powerful film that serves as a stark reminder that the industry has a long way to go to remove these false preconceptions from its output. It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women - the lead UN agency on gender equality & woman’s rights. Film advertisement created by MullenLowe Group, United Kingdom for Unstereotype Alliance, within the category: Public Interest, NGO.

Film advertisement created by Heads, Brazil for CCR, within the category: Public Interest, NGO.