The Air Canada Foundation helps sick children living in remote areas reach the medical care they need by flying them to hospitals outside of their hometowns. To share Keisha's experience − a story of bi-weekly flights between New Brunswick and Montreal − we decided to contrast it with the experiences of other travelers. As a backdrop, we used the architecture of an airport as a screen to project travelers' memories, including Keisha's, as this space is the starting point for their adventures. Keisha's story is one of strength and hope, showing us the more profound and ultimately more inspiring side of travel. Film advertisement created by FCB, Canada for Air Canada Foundation, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

See the work at https://futureself.orange.com/ Digital advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Digital advertisement created by CLV, Spain for Aponiente, within the category: Food.

Snickers is a brand build on strong TV advertising, but if your target audience doesn’t watch TV anymore, you must do something different. So, we create a social media campaign that raises awareness and market penetration for the Snickers brand. Off course in-line with the international “you're not you when you're hungry” brand theme. The target audience is the mobile generation. Youngsters in the age of 16-24 that are always online. They swipe, (dis)like and want to be constantly entertained on their phone’s. Although they like some brands, they usually hate it when they interrupt their socials. You’re not you when you’re hungry! How do we prove this to the youngsters? By hijacking their thumb and "hacking" the popular Instagram Stories. Using the hold-screen-to-pause mechanism, we created 3 cool games that where impossible to win. To win (for an indefinitely moment), you had to pause the video at the exact right moment. “Great job! Don’t let go” appeared in your screen. Leaving you wondering what will happen next. Because obviously, you need your finger again. When lifted, the video automatically continued and you were confronted with the inevitable denouement "You lose", quickly followed by "Be a winner, grab a free Snickers". Making sure you felt like a champ and your efforts were rewarded with a Snickers (which you could claim after you swiped up). Our goal was a distinctive and uncompromising campaign that stands out. That’s why we’ve chosen the nostalgic pixel art style that binds the campaign and is realized by Ivan Dixon. This animator from Melbourne has made his mark with work for The Simpsons, Cartoon Network, Disney and Warner Bros. Digital advertisement created by We Are Blossom, Netherlands for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by McCann, Germany for Sony Ericsson, within the category: Electronics, Technology.

Ambient advertisement created by La Despensa, Spain for Amnesty International, within the category: Public Interest, NGO.

Advertising agency Humanaut is calling out extreme health and fitness gurus with “Feel the Blend,” a new television marketing campaign for NutriBullet, led by the company’s commitment to making nutrition convenient and accessible to everyone. Launched in the U.S. and Canada across broadcast and digital, the campaign sets into motion NutriBullet’s transition from infomercial product to lifestyle brand that people can rely on to simplify nutrition. At a confounding time when so many “experts” are touting exotic potions and unrealistic rituals, the campaign seeks to bring wellness back to the basics, while resonating with today’s busy consumer base looking for simple, realistic solutions. Following the infomercials that put “nutrient extraction” on the map, NutriBullet’s new campaign not only breaks the brand’s recent ad silence, but paves the way for the launch of its new slate of products, which include: the NutriBullet Blender Combo, the brand’s first full-size blender that takes nutrition extraction to the next level with the versatility of both a multi-serve pitcher and a single-serve cup; the NutriBullet PRO 1000, an updated and redesigned version of the brand’s most popular personal blender, the PRO 900; and the NutriBullet Select, which merges the compact design of a personal blender with the power and functionality of a full-sized machine. Film advertisement created by Humanaut, United States for NutriBullet, within the category: Retail Services.

Film advertisement created by Hjaltelin Stahl, Denmark for IKEA, within the category: House, Garden.

Direct advertisement created by Ogilvy, Argentina for Vea Supermarkets, within the category: Retail Services.

This is the official campaign for Eurobest Festival's 2012 edition, made up of four spots. The campaign plays with the almost obsessive way creatives see and live their work and how sometimes, a team starts looking and behaving like a couple. That’s the proof that noone lives their work as intensely as ad people and that’s why Eurobest exists: to reward all that dedication. Film advertisement created by WeAre, Portugal for Eurobest, within the category: Professional Services.

Every top athlete is surrounded by specialists, to help them perform on the highest level possible. Mechanics, dietitians, trainers, team mates etc. This is where “Sengespecialisten” ("the bed-specialist") helps Jakob Fuglsang to perform - his restitution, a key element in every athletes performance both professionally and as a father and husband. Film advertisement created by envision, Denmark for Sengespecialisten, within the category: House, Garden.

Ambient advertisement created by Tonic, United Arab Emirates for Made in Carcere, within the category: Public Interest, NGO.

Film advertisement created by BETC, France for Sixt, within the category: Automotive.

Childhood is characterized by playing, playing and playing; But what happens when, as a child, you must stop playing by going in search of your own food? Since 2016 in Venezuela a food shortage crisis has been generated, which forced entire families to go out in search of any type of food, which they did not always get. A piece of radio made with children, who suffer this situation day by day, seeks to make a call so that after 2 years this situation stops happening. Audio advertisement created by DLBGROUP, Venezuela for REDHNNA, within the category: Public Interest, NGO.

Film advertisement created by Mother, United Kingdom for Boots, within the category: Retail Services.

Film advertisement created by Innocean, India for Hyundai, within the category: Automotive.

Film advertisement created by Blackpool & the Fylde College, United Kingdom for Burger King, within the category: Food.

Film advertisement created by Turne, Italy for Ideabellezza, within the category: Beauty.

We live in a world with so much injustice, that sometimes we just forget about it. Millions of people still suffer violence, malnutrition, discrimination, abuse, and persecution. But in the age of big data, mere numbers alone don't cause an impact. They are so hard to grasp that we end up feeling isolated by the shocking facts. It seems impossible to even thing about changing the times we live in. But it isn't. That's the idea behind our newest campaign for Change.org #ChangeTheTimes, to remind us that even the littlest changes can cause huge transformations. We have individualized human rights and environmental crimes by changing them into seconds represented by a GIF that is played as often as the fact. Digital advertisement created by TBWA, Spain for Change.org, within the category: Public Interest, NGO.