Film advertisement created by Mekanism, United States for Level, within the category: Electronics, Technology.

Digital advertisement created by Leo Burnett, Canada for Leo Burnett, within the category: Agency Self-Promo.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

Film advertisement created by Fabula, United Kingdom for OVO Energy, within the category: Industrial, Agriculture.

To make isiXhosa-speaking consumers (the 2nd largest language group in South Africa) aware of their affordable Internet package, MWEB tapped into Xhosa folklore. isiXhosa speakers inhabit two worlds at the same time – the traditional and modern. Modern technology such as the Internet comfortably co-exists with the notions of witchcraft being real. The ad uses this idea of witchcraft in a contemporary setting in a tongue-in-cheek manner, allowing the MWEB Internet offer to be presented using cultural capital that resonates with potential consumers. Audio advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Electronics, Technology.

Film advertisement created by Duval Guillaume, Belgium for Base, within the category: Electronics, Technology.

Spykar, one of India’s leading denim brands, wanted to excite the country's digitally-hooked youth with its Autumn Winter ’15 Collection: the indigo dyed Spykar Blue Collection. Like most youngsters, Indian youth are on the lookout for adult content, online. Incidentally, in India, porn films are called Blue Films. This inspired a nationwide prank - India's first ever blue film festival. 10 digital films with international models clad in Spykar's Blue collection were shot. The twist was - their denims were pixelated - making these videos look like adult content. These teasing videos, shared on social media, helped grab the attention of the youth of India. Ultimately, the videos were un-pixelated, revealing the stylish Blue collection. Results: Brand’s boldness-quotient and youth-connect increased | Twitter: Trended #1 | Reach: Over 40 million people | Store footfalls: 50% increase. Digital advertisement created by Scarecrow, India for Spykar, within the category: Fashion.

Film advertisement created by Milk, Lithuania for Omnitel, within the category: Electronics, Technology.

Film advertisement created by The Monkeys, Australia for Fox, within the category: Media.

Plano de Menina (Girl's Plan), a social initiative whose goal is to give a voice and opportunities to underprivileged girls throughout Brazil, offering courses and workshops on financial education, entrepreneurship, career building, self-esteem, law, citizenship, and other subjects, created the #EqualPay movement in partnership with BETC/Havas, in order to call on public institutions, employers and society at large to reflect on and promote positive initiatives that contribute to making equal pay between men and women a reality. Research shows that for women to earn the same as men, they need to begin their professional life 10 years earlier. The unfairness of this situation is evidenced through the character Heloisa Teodoro, a 10-year-old Plano de Menina student. In the campaign, the girl questions recruiters from various companies about male privilege and asks: "Do you think that's fair?" The recruiters are left speechless when challenged by a girl who, together with thousands of other Plano de Menina girls, started the #EqualPay movement seeking to secure the same rights and equal pay for women, calling on all Brazilians to unite to make this future possible, so that women can enter the job market at the right time and receive the same salaries and opportunities as men. Film advertisement created by BETC, Brazil for Plano de Menina, within the category: Public Interest, NGO.

Film advertisement created by Handsome, Romania for Siviero Maria, within the category: Confectionery, Snacks.

Film advertisement created by JWT, Bangladesh for G-Gas, within the category: Industrial, Agriculture.

Film advertisement created by Havas, United States for Orbitz, within the category: Transport.

Film advertisement created by Above+Beyond, United Kingdom for Subway, within the category: Food.

We built the new Core4 website on an interactive „like“ beacon! For every „like“ there will come someone from our online agency to thank you personally. The website immediately began to spread virally. We literally caused a “like” frenzy at home and abroad as well. People all around the world spread the web with tweets and posts about core4 interactive website. They enjoyed playing with like button and watching cute girls and handsome boys that greeted them, send them kisses, dance or claping. Buzz was so huge that amount of our daily visitors increased more than 1000%. Ambient advertisement created by Core4, Slovakia for Core4, within the category: Agency Self-Promo.

Digital advertisement created by Leo Burnett, Costa Rica for Mi Sangre es tu Vida, within the category: Public Interest, NGO.

Film advertisement created by Droga5, United States for Dos Equis, within the category: Alcoholic Drinks.