Film advertisement created by BETC, France for Canal+, within the category: Media.

Film advertisement created by 50000feet, United States for Sour Punch, within the category: Confectionery, Snacks.

Film advertisement created by Nina, Argentina for Zonajobs, within the category: Professional Services.

Girls, humor, and basketball – these are the topics that get the 8-second attention span of young Filipino men. How can we engage them to discover something more substantial within themselves? Introducing Axe Masterclass. A series of online and on-ground classes headed by 4 local influencers that are based heavily on the new passion points we discovered for men. Integrated advertisement created by MulleLowe, Philippines for Axe You, within the category: Beauty.

With advertising awards show season at its peak, creatives across the world will win countless of prestigious awards. However, it’s not a big secret within the industry that many of those creatives really don’t contribute much to the campaign, if anything, to “earn” their award. It’s time to change the way the ad industry views awards shows by recognizing even the most tenuous contributions to an ad campaign. Presenting The Slashies. Production Company: FRANK Content Inc.

Film advertisement created by FF, United States for Marriott, within the category: Hospitality, Tourism.

Getting to the airport is stressful. But when you take the UP Express, it doesn’t have to be. This campaign sees the classic song “Leaving On A Jet Plane” turned into an ode to all the things that can go wrong on the way to the airport. Also included in the campaign is new signage en route to Pearson Airport to reach people in traffic by pulling in real-time flight data, along with targeted digital ads to connect with travellers as they book flights and accommodations. Integrated advertisement created by Rethink, Canada for UP Express, within the category: Transport.

Film advertisement created by Bromley, United States for United Communities of San Antonio, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, South Africa for Armstrong, within the category: Alcoholic Drinks.

We partnered with All-Star point guard Kyle Lowry and his personal Toronto barber to give Raptor fans an experience like no other. When fans showed up at the barbershop they were expecting a cut and a free Raptors T-shirt for paying with their BMO MasterCard. What they got instead was a Priceless Surprise. Ambient advertisement created by McCann, Canada for BMO, within the category: Finance.

Integrated advertisement created by McCann, Poland for Wyborowa, within the category: Alcoholic Drinks.

Research showed that only 9% of Golden Chick customers were first timers – meaning trial was successful at creating loyalty. And no wonder – Golden Chick’s superior quality in the QSR chicken category was obvious, as one of the few brands growing in a competitive market. To keep growth on the climb, we knew we needed to generate more trial. What better way to do that than to capture real, authentic reactions to those first-bite moments? So we took to the Golden Chick trailer to streets to sample real menu items for real people, and the results were pretty darn tasty. Experiential advertisement created by Loomis, United States for Golden Chick, within the category: Food.

Direct advertisement created by BBDO, Belgium for JCDecaux, within the category: Media.

Ambient advertisement created by Schédio, India for Novotel, within the category: Transport.

Flying is a difficult feeling to explain. Maybe that's why Albatros Airlines created this airline: to get on board and discover it for yourself. Film advertisement created by RG2, Venezuela for Albatros Airlines, within the category: Transport.

Striking Lessons is born within this context as a project designed to meet the drivers of the future – even before they become drivers. A different and memorable first driving lesson, with the support of car crash survivors Sara, Pedro, João and Bruno, that exposes the youngsters to the real, many times fatal and most times avoidable effects of dangerous driving. Digital advertisement created by Leo Burnett, Portugal for Brisa, within the category: Public Interest, NGO.

It’s getting harder and harder to focus on just one thing. And when it comes to UEFA Champions League matches, every blink could be crucial. Heineken decided to find and reward the most concentrated fans by challenging them to a stare-down with one of the most cool-headed football players — Andrea Pirlo. We created a website that tests the concentration of each visitor in a battle with Pirlo himself. Using AI-powered face tracking technology, we detected the movement of each player’s eyes, both on desktop and mobile devices. Those who managed to withstand Pirlo’s stare the longest without blinking or looking away won a ticket for an exclusive screening of the Final. Digital advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

Integrated advertisement created by Wunderman Thompson, Brazil for Avon, within the category: Beauty.

URL: http://www.barbieproject.com Barbie. It's amazing how one doll can conjure so many different feelings and spark so much conversation. To learn more about how kids and their parents really feel about playing with Barbie, we started The #BarbieProject. No scripts. No rehearsals. Just real kids, real parents, telling their stories. What do you see when your kids play with Barbie? Join the conversation by sharing your story using #BarbieProject.