Film advertisement created by Bromley, United States for United Communities of San Antonio, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, South Africa for Armstrong, within the category: Alcoholic Drinks.

We partnered with All-Star point guard Kyle Lowry and his personal Toronto barber to give Raptor fans an experience like no other. When fans showed up at the barbershop they were expecting a cut and a free Raptors T-shirt for paying with their BMO MasterCard. What they got instead was a Priceless Surprise. Ambient advertisement created by McCann, Canada for BMO, within the category: Finance.

Integrated advertisement created by McCann, Poland for Wyborowa, within the category: Alcoholic Drinks.

Research showed that only 9% of Golden Chick customers were first timers – meaning trial was successful at creating loyalty. And no wonder – Golden Chick’s superior quality in the QSR chicken category was obvious, as one of the few brands growing in a competitive market. To keep growth on the climb, we knew we needed to generate more trial. What better way to do that than to capture real, authentic reactions to those first-bite moments? So we took to the Golden Chick trailer to streets to sample real menu items for real people, and the results were pretty darn tasty. Experiential advertisement created by Loomis, United States for Golden Chick, within the category: Food.

Direct advertisement created by BBDO, Belgium for JCDecaux, within the category: Media.

Ambient advertisement created by Schédio, India for Novotel, within the category: Transport.

Flying is a difficult feeling to explain. Maybe that's why Albatros Airlines created this airline: to get on board and discover it for yourself. Film advertisement created by RG2, Venezuela for Albatros Airlines, within the category: Transport.

Striking Lessons is born within this context as a project designed to meet the drivers of the future – even before they become drivers. A different and memorable first driving lesson, with the support of car crash survivors Sara, Pedro, João and Bruno, that exposes the youngsters to the real, many times fatal and most times avoidable effects of dangerous driving. Digital advertisement created by Leo Burnett, Portugal for Brisa, within the category: Public Interest, NGO.

It’s getting harder and harder to focus on just one thing. And when it comes to UEFA Champions League matches, every blink could be crucial. Heineken decided to find and reward the most concentrated fans by challenging them to a stare-down with one of the most cool-headed football players — Andrea Pirlo. We created a website that tests the concentration of each visitor in a battle with Pirlo himself. Using AI-powered face tracking technology, we detected the movement of each player’s eyes, both on desktop and mobile devices. Those who managed to withstand Pirlo’s stare the longest without blinking or looking away won a ticket for an exclusive screening of the Final. Digital advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

Integrated advertisement created by Wunderman Thompson, Brazil for Avon, within the category: Beauty.

URL: http://www.barbieproject.com Barbie. It's amazing how one doll can conjure so many different feelings and spark so much conversation. To learn more about how kids and their parents really feel about playing with Barbie, we started The #BarbieProject. No scripts. No rehearsals. Just real kids, real parents, telling their stories. What do you see when your kids play with Barbie? Join the conversation by sharing your story using #BarbieProject.

Film advertisement created by Grey, Peru for Flora Tristan, within the category: Public Interest, NGO.

To promote the fact that mtv.be is the best place to discover new music we created this spot to show how new music trends are – euh – formed. Film advertisement created by Duval Guillaume, Belgium for MTV, within the category: Media.

Film advertisement created by BSSP, United States for Mitsubishi, within the category: Automotive.

As families are continuing to turn to vacation rentals as a way to travel and spend quality time together, Vrbo teamed up with Fortnight Collective to create a new campaign to celebrate its hosts and spread the love of togetherness with its global community. Centered around the theme, “Let’s Do Together Together”, the campaign features real hosts in their actual vacation homes, making this Vrbo’s first ever host-facing broadcast campaign. This approach brings to life the care each host puts into their rental property, showing how they make it a home away from home, not just a place to stay. Film advertisement created by Fortnight Collective, United States for Vrbo, within the category: Hospitality, Tourism.

Film advertisement created by Havas, United Kingdom for Britain’s Beer Alliance, within the category: Public Interest, NGO.

Film advertisement created by AKQA, United States for Palms, within the category: Recreation, Leisure.