The new Audi A5 Coupé premiere became the world’s first automobile launch event employing real-time motion tracking technology. The car’s advantages were presented in an innovative show “Artificial Intelligence vs YOU». Inspired by the global campaign “If Artificial Intelligence could dream, it would dream of the new Audi A5”, the agency demonstrated a man’s main advantage over Artificial Intelligence — Artificial Intelligence is able to set the standard and create an ideal car but it will never sit behind the steering wheel of its creation. The creative concept “AI vs YOU” was the main theme of the event and the reference point for the script of the show where real-time motion tracking technology was used. Acting as the author and the main character of its own presentation, the car effortlessly controlled the 3D mapping scenario by driving around the projected area. Special sensors were attached to the car to detect its precise location in the 500 sq.m space and to connect it to the live synchronization and rendering system creating impressive video content and controlling light fixtures in real time. Experiential advertisement created by Departament, Russia for Audi, within the category: Automotive.

Film advertisement created by Dentsu, China for Nissan, within the category: Automotive.

Film advertisement created by Device, Spain for Comisión Española de Ayuda al Refugiado, within the category: Public Interest, NGO.

Planning trips is part of our users routine. In order to optimize their experience, we created BMW Connected Trips. A proactive feature inside the app that helps to organize trips and make up plans according to user patterns. This service will induce to spend more time in the application and become an active part of customers lives. Digital advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.

Integrated advertisement created by envision, Denmark for Hummel, within the category: Fashion.

Film advertisement created by CP+B, United Kingdom for Letgo, within the category: Professional Services.

Film advertisement created by Sid Lee, France for Ubisoft, within the category: Gaming.

Film advertisement created by BETC, Brazil for Peugeot, within the category: Automotive.

Film advertisement created by Alfred, Canada for iÖGO, within the category: Food.

Film advertisement created by Alfred, Canada for iÖGO, within the category: Food.

This year make sure you get what you really want for Christmas. Merry Hintmas from Meteor. Film advertisement created by DDFH&B, Ireland for Meteor, within the category: Electronics, Technology.

Alcindo – a 43 year old Cape Verdean construction worker who had the brilliant idea of turning the rubbish he saw washing up on the sands of the Sal Island, into the most beautiful gym you’ll ever see. Film advertisement created by Garage, Portugal for Tud Dret, within the category: Public Interest, NGO.

Film advertisement created by DDB, Australia for McDonald's, within the category: Food.

A lot of the time, advertising is about making the ordinary look incredible, but when The Reactor was briefed in by one of its clients to help launch a new campaign, they discovered the opposite could also be true. Film advertisement created by The Reactor, Australia for Royal Canin, within the category: Pets.

Knowing that every art director has received hundreds of photographers' postcards in the mail and that almost every one ends up being thrown away, Havas Worldwide Canada created the world’s first Instagram promo – #CollabWithAric. The idea began with Aric making a list of his top 30 art directors. He combed through each of their Instagram feeds and selected one iconic photo. Using the photo asinspiration, Aric shot a second photo that complemented the subject matter. The two photos were then posted to Aric’s feed, @aricgphotography, with each art director tagged along with a caption asking to collaborate. Digital advertisement created by Havas, Canada for Aric Guite Photography, within the category: Electronics, Technology.

Film advertisement created by Butler Shine Stern and Partners, United States for Tres Agaves, within the category: Alcoholic Drinks.

Film advertisement created by Salve, Brazil for Natura, within the category: Beauty.

Film advertisement created by Graphene, Chile for Latam, within the category: Transport.

Digital advertisement created by cavalcade, Switzerland for Parti Socialiste Ville de Genève, within the category: Professional Services.