The National Scout Association gave us a simple, but yet complex task: Show everyone that being a scout is not what you expect. So in close collaboration with scout divisions all over Denmark, we explored all the different aspects of being a scout in 2017.

Film advertisement created by POL, Norway for Audi, within the category: Automotive.

Film advertisement created by Wieden + Kennedy, Netherlands for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by Cactus, United States for CommunityAmerica Credit Union, within the category: Finance.

Film advertisement created by Y&R, New Zealand for Heinz, within the category: Food.

The unique, first-of-its-kind digital campaign speaks directly to the dogs and is offering them a chance to do right by their "human" who always takes such good care of them, by inviting him/her to go to Israel with them on a dream vacation that will be documented and shared online. Ambient advertisement created by GefenTeam, Israel for Vibe Israel, within the category: Hospitality, Tourism.

Digital advertisement created by Africa, Brazil for Heinz, within the category: Food.

Jägermeister returns to comedy with this sweet spot via La Red, Berlin. Film advertisement created by La Red, Germany for Jagermeister, within the category: Alcoholic Drinks.

Experiential advertisement created by Sniper, Brazil for Alergo Center, within the category: Health.

Film advertisement created by BBDO, Australia for AHM, within the category: Finance.

Film advertisement created by Lielens, Belgium for Golden Palace, within the category: Recreation, Leisure.

Film advertisement created by la comunidad, Argentina for Billboard, within the category: Media.

Film advertisement created by McGarrah Jessee, United States for Costa Sunglasses, within the category: Public Interest, NGO.

To communicate Tinka's jackpot of the week, we decided to show to the people their possibly millionaire lifestyle. Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Film advertisement created by Droga5, United Kingdom for Radox, within the category: House, Garden.

Film advertisement created by BBDO, Ukraine for Gonzo, within the category: Food.

Danish headphone makers, AIAIAI launched the C51 Boom Mic, the latest addition to their award-winning TMA-2 Modular Headphone System. More specifically, it gives TMA-2 users an option or add-on of high quality audio speech when chatting or gaming. To coincide with this, they developed VOICE CONTROL. The Pac-Man inspired game, is controlled only via voice command - and with the use of Google speech recognition technology it eliminates the need of a handheld controller, joystick, mouse or buttons of any kind. The game is available online https://voice-control.aiaiai.dk/ as well as a custom-built arcade machines were made for the AIAIAI flagship store in Copenhagen and select retailers across the globe.

Digital advertisement created by ESPM, Brazil for Festival de Publicidade de Gramado, within the category: Recreation, Leisure.