Film advertisement created by BBDO, Australia for GE, within the category: Electronics, Technology.

Audio advertisement created by M&C Saatchi, South Africa for Virgin Active, within the category: Recreation, Leisure.

Film advertisement created by 72andSunny, United States for Call of Duty, within the category: Gaming.

Film advertisement created by BETC, France for Leroy Merlin, within the category: House, Garden.

Film advertisement created by Zulu Alpha Kilo, Canada for Subaru, within the category: Automotive.

Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

Digital advertisement created by Broca & Wernicke, France for Action Against Hunger, within the category: Public Interest, NGO.

People never forget the good memories and excitement they experienced in their childhood at Toys R Us. They can sing a song of "Toys R Us Kids" and still feel excitements even after they grew up!

On the 10th anniversary of Pink Ribbon Switzerland we created a climbing route with holds shaped as breasts under the motto “The right grip may save lives”. In this way, women were reminded that conscious gripping is important not only for climbing, but also for early detection of breast cancer. To bring people to the climbing route, we created this event-poster. Experiential advertisement created by Publicis, Switzerland for Pink Ribbon, within the category: Public Interest, NGO.

Film advertisement created by Godfather, Argentina for Wine On, within the category: Electronics, Technology.

Film advertisement created by JWT, Morocco for Dacia, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Australia for Cadbury, within the category: Confectionery, Snacks.

Film advertisement created by Hunt Adkins, United States for iWireless, within the category: Electronics, Technology.

Film advertisement created by TBWA, Ireland for COSC, within the category: Public Interest, NGO.

Recognizing that electric vehicle range anxiety is still very much an issue in consumers’ minds, Chevrolet created the first-ever 520km-long banner. The brand used innovative Android-based technologies to interactively demonstrate the Bolt EV’s long-range capabilities. Converting kilometers into pixels – 1,965,379,091 pixels to be exact – Chevrolet designed a mobile experience that challenged Android users to swipe and drive their virtual Bolt EV down a 520km-long scrolling banner until they reached the finish line. It took Android users five and a half hours of continuous scrolling to reach the end of the banner – no easy feat! Fortunately, the journey was filled with Easter Eggs and encouraging quotes to keep the scroller going. During the 2-week campaign, users spent 852 hours (35.5 days) on the banner and made a whopping 1,525,348 finger scrolls down the road. Average time spent on the banner was 8.37 seconds, which is over 9x the average time a user spends on any banner. In total, all users scrolled enough to travel 37,975,000 kilometers. For comparison, that’s almost 100x the distance from the Earth to the Moon. To prove digital doesn’t just stay in the virtual world, the participation users put into our banner ended up with 40 footfall leads to showrooms. Digital advertisement created by McCann, United Arab Emirates for Chevrolet, within the category: Automotive.

Ambient advertisement created by McCann, Canada for GMC, within the category: Automotive.

Brothers & Sisters’ first campaign for property website Zoopla introduces Jess and Debs, two relatable, humorous hermit crabs who are navigating the property market. The Zoopla ‘Crabs’ are a continuation of the ‘Crabs’ campaign that was originally launched in 2017. Film advertisement created by Brothers and Sisters, United Kingdom for Zoopla, within the category: Professional Services.