To launch the product range of Mexican ready-to-eat brand Old El Paso across the Middle-East market with a bang, General Mills developed a launch film hero-ing a jingle, built around a new tagline for the region: ‘Si Habibi!’. The launch film aims to introduce Mexican cuisine to the Middle-East homemakers in a way that is fun, customizable and family-friendly. Film advertisement created by Socialize Agency, United Arab Emirates for Old El Paso, within the category: Food.

Film advertisement created by Porter Novelli, United States for Glass Packaging Institute, within the category: Professional Services.

In cooperation with international cinema networks, Orange offers Orange Wednesdays. All the customers of Orange, a French multinational telecommunications corporation which operates in 35 countries, can get two cinema tickets for the price of one on any Wednesday thanks to the Orange Wednesdays campaign. In cooperation with well-known Polish YouTube artist Cyber Marian, who creates funny fake trailer parodies, the agency prepared an online campaign and a series of blockbuster spoofs appeared on Cyber Marian's YouTube channel. Digital advertisement created by VML, Poland for Orange, within the category: Electronics, Technology.

Direct advertisement created by BBDO, Germany for Beck's, within the category: Alcoholic Drinks.

Experiential advertisement created by Guns or Knives, Ireland for Samsung, within the category: Electronics, Technology.

Content advertisement created by Deutsch, United States for Volkswagen, within the category: Automotive.

Film advertisement created by Arnold, United States for Jack Daniel's, within the category: Alcoholic Drinks.

Ambient advertisement created by INNORED, South Korea for Incruit, within the category: Professional Services.

This Mother’s Day, Martin Starr helps Mother New York remind us all how lucky we are to have human moms. Take a second (or 30) to truly appreciate how good you and your human mom have it versus, say, the beetle who gives birth inside an animal corpse. Yup, that actually happens. ‘Silicon Valley’ star and comedian, Martin Starr, lends his voice as narrator of the series. Film advertisement created by Mother, United States for Mother, within the category: Agency Self-Promo.

Film advertisement created by DiMassimo Goldstein, United States for Shutterstock, within the category: Professional Services.

Ambient advertisement created by Lg2, Canada for Sears, within the category: Professional Services.

Film advertisement created by BBDO, United States for Dinty Moore, within the category: Food.

Disabled mannequins were eliciting astonished looks from passers-by on Zurich's Bahnhofstrasse. Between the perfect mannequins, there were figures with scoliosis or brittle bone disease modelling the latest fashions. One had shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled "Because who is perfect? Get closer.", it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film. Ambient advertisement created by Jung von Matt, Switzerland for Pro Infirmis, within the category: Public Interest, NGO.

Ambient advertisement created by OpusMultipla, Brazil for Detran PR, within the category: Public Interest, NGO.

Film advertisement created by LOLA, Spain for Visionlab, within the category: Retail Services.

Film advertisement created by Zulu Alpha Kilo, Canada for Peace Collective, within the category: Fashion.

Film advertisement created by Creature of London, United Kingdom for Anchor, within the category: Food.

Film advertisement created by Havas, France for EDF, within the category: Industrial, Agriculture.

The motivation is to encourage 1,000 truck drivers to have a health check-up. The check-up stations will be positioned at truck stops where drivers park up to rest on long journeys, position across major highways of the UAE in Sharjah, Dubai and Abu Dhabi. As well as a health check-up, drivers will be able to play computer games linked to fitness and mobility skills and have refreshments. Film advertisement created by Serviceplan, United Arab Emirates for Bridgestone, within the categories: Automotive, Public Interest, NGO.

Outdoor advertisement created by McCann, Peru for Cálidda, within the category: Industrial, Agriculture.