Film advertisement created by DDB, Netherlands for Centraal Beheer Achmea, within the category: Finance.

Audio advertisement created by TRY, Norway for Norwegian Council for Road Safety, within the category: Public Interest, NGO.

Ambient advertisement created by Leo Burnett, South Africa for Salvation Army, within the category: Public Interest, NGO.

Film advertisement created by Les Gaulois, France for Citroën, within the category: Automotive.

Digital advertisement created by McCann, United Kingdom for McCann, within the category: Agency Self-Promo.

The Dove Self Esteem Project has been working for several years on promoting women's self esteem and demystifying the beauty myth. Recently, this mission was extended to children. According to the brand's research, 6 out of 10 girls stopped doing something they love because they felt uncomfortable with their appearance. We were asked to introduce the Dove Self Esteem Project in Portugal for the very first time and generate awareness among adults about the impact that their behavior may have on children's self esteem. We created the carbon paper ad, a press ad in a specialized parenting magazine. The ad challenged readers to test their memory by writing down the worst thing they remember being called in their childhood. To facilitate, we also included a pen. What they didn't know was we had placed a piece of carbon paper underneath the page, and the word they wrote in the memory test would be imprinted on the shirt of a child on the next page with the accompanying text, "Words Mark Children Forever". Ambient advertisement created by Torke, Portugal for Dove, within the category: Health.

Ambient advertisement created by Lemz, Netherlands for Hallmark, within the category: Personal Accessories.

Digital advertisement created by DDB, Argentina for KY Gel, within the category: Health.

Digital advertisement created by Agencia3, Brazil for Disque Denúncia, within the category: Public Interest, NGO.

Audio Production: Lógico! Digital advertisement created by WE, Brazil for Glamurama, within the category: Media.

Digital advertisement created by Miami Ad School, Brazil for Heineken, within the category: Alcoholic Drinks.

Dominik Heinrich, Creative Innovation Director, MRM//McCANN Germany Digital advertisement created by McCann, Germany for Mammut, within the category: Fashion.

Film advertisement created by BBH, United Kingdom for Axe, within the category: Health.

Introducing Titcoins, the world’s most beloved and safest currency. A whole new market, perfect for offline and online businesses such as nightclubs, college bars, jukeboxes, vending machines, online stores… it may have no limits. The campaign will include a pilot program in Las Vegas, New Orlean's Mardi Gras, spring break parties and music festivals. Because banks can take our money, our businesses or even our homes. But they will never take our love for titties. Digital advertisement created by La Despensa, Spain for PornHub, within the category: Media.

Film advertisement created by DDB, Canada for Toronto Jewish Film Festival, within the category: Recreation, Leisure.

Application production: Yarr! Direct advertisement created by Geometry Global, Russia for Get Well Kit, within the category: Health.

Film advertisement created by Ogilvy, United States for Nascar, within the category: Recreation, Leisure.

Film advertisement created by Cavalry, United States for Coors, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Italy for Sognid'oro, within the category: Non-Alcoholic Drinks.