Film advertisement created by 3Sba, Russia for Credit Bank of Moscow, within the category: Finance.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Digital advertisement created by 360i, United States for Oreo, within the category: Confectionery, Snacks.

Ambient advertisement created by Ogilvy, Argentina for AMIA, within the category: Public Interest, NGO.

Digital advertisement created by McCann, United States for Gears of War, within the category: Gaming.

Digital advertisement created by JWT, Brazil for ONG Florescer, within the category: Public Interest, NGO.

Film advertisement created by Havas, United Kingdom for Optrex, within the category: Pharmaceutical.

Film advertisement created by Argonaut, United States for Credit Karma, within the category: Finance.

Film advertisement created by Laughlin Constable, United States for FRAM, within the category: Automotive.

To celebrate the 65th festival, McCann and MIFF called on film fans through social media to share memories of films that stayed with them from the many years of MIFF. Based on MIFF member Keith Gove’s memory of the Takashi Miike thriller Audition, the chosen scene was directed, styled, and edited to recreate the memory that lives on in Gove’s mind since he watched the film at MIFF, once, back in 2000. Digital advertisement created by McCann, Australia for Melbourne International Film Festival, within the category: Recreation, Leisure.

Direct advertisement created by Dentsu, India for Chakra Tea, within the category: Non-Alcoholic Drinks.

M6 Mobile is one of the mobile leaders for teenagers in France. In 2012, they launched a campaign depicting the younger generation being able to change their world into a better, funnier and more entertaining place, thanks to their mobile carrier. Idea: Wouldn't it be cool if we just make their world better for real ? With Instagram, users take a photo of everything they find boring, ugly, sad, uncool, and propose how you would change it, improve it or enhance it. Then, they share it with the world using the hashtag #wouldn't it rock if. If the post becomes popular, we make it happen! In the following 2 months, we made the dreams of M6 Mobile fans come true, bringing to life the contributions that got the most likes. We wrote, produced, and broadcast 1 episode per week, keeping the campaign totally real-time and intimately connected to our fans. A giant graffiti painted on a wall, a cool skateboard video on the snow, a comedy, a sports program, a zombie movie and we even sent someone to the moon. Sometimes it was for real, and sometimes it was fiction but each time, the fan was the hero of the content. From a traditional campaign message, we came up with a real-time production of cool contents, intimately linked to the real everyday concerns of our fans. Digital advertisement created by Blast Radius, France for M6 mobile, within the category: Electronics, Technology.

Digital advertisement created by Peterson Milla Hooks, United States for GAP, within the category: Fashion.

Film advertisement created by BBDO, United States for National Geographic, within the category: Media.

Experiential advertisement created by Marcel, Brazil for Instituto Homem Pantaneiro, within the category: Public Interest, NGO.

Google Don't Come Here is a side project made in Brazil to preserve street art on street view. Context: In Sao Paulo, Brazil, a warrant has been issued to remove all street art on the city. It was news all over the country and people got crazy about it. So, in an attempt to preserve street art, we are asking to Google to don't refresh Google Street view on some roads, and help street art lives forever on the internet.

Digital advertisement created by Lowe, Spain for Brother Ad School, within the category: Education.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.