Remember the first time you measured, mixed and sipped your first glass of NESQUIK chocolate milk? That first true taste of independence? For many kids, part of growing up is mixing their own glass of NESQUIK, something they can make by themselves. To launch a line of new and improved syrups and powders, NESQUIK and McCann Canada are calling on parents of a previously unidentified age group they’re calling ‘Betweenagers.’ What’s a Betweenager? We’ve all lived it. That awkward age where you’re too old for the things you grew up with and too young for everything else. Except NESQUIK. The flavored milk, typically associated with nostalgia, is growing up too. The campaign’s tagline, “It’s All in the Making,” is a nod to the fun act of mixing the product into milk but also a deeper connection to the role NESQUIK plays throughout a child’s development. Parents can feel good about sharing NESQUIK with a new generation of NESQUIK drinkers, as they enjoy the same great flavors with a reformulated recipe. NESQUIK syrups and powders each have new ingredients featuring no artificial flavors, colors or sweeteners. The range is also enriched with micronutrients, including iron and vitamins A, B3 and C so parents can feel good about including it in their family’s snack time and recipes. The multimedia TV, social and digital campaign introduces Canada to the ‘Betweenages’ and the role NESQUIK plays during this stage in their lives. Film advertisement created by McCann, Canada for Nestle, within the categories: Food, Non-Alcoholic Drinks.

Digital advertisement created by BBDO, New Zealand for Tip Top, within the category: Food.

Concept was pitched for Hero Motocorp Nepal. Scooters in general are perceived to be a ride of choice for girls. We wanted to pitch the scooter for both boys and girls. The story is about a brother who at first is not so willing to give riding lessons to his bubbly little sister but instantly changes his mind as soon as he sees the scooter. They go on an irreverent journey together showcasing the various salient features of the scooter along the way. The background song is about the undulating and often unforgiving terrains and roads in Nepal and why Hero Duet is the most suitable scooter for every ups and downs while on the road. Film advertisement created by JWT, Nepal for Hero, within the category: Automotive.

Film advertisement created by WNP, France for OPnGO, within the category: Electronics, Technology.

At Kellogg’s, we believe in the power of breakfast and its ability to bring out the best in each day. And yet, one in four children lives in food-insecure households, making breakfast hard to come by. So when you share your breakfast with us, we'll help share breakfast with kids in school who might otherwise miss out. Our goal? To help share one million breakfasts by the start of the 2011-2012 school year. Film advertisement created by Leo Burnett, United States for Kellogg's, within the category: Food.

Film advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

Film advertisement created by Red Lion, Canada for Canadian Film Fest, within the category: Recreation, Leisure.

Brokeface is the unpleasant facial contortion and underlying anguish suffered the instant you realize you broke the coverglass on your touch notebook. The effects of Brokeface typically linger past the initial acute facial distortion and persist until a new touchscreen notebook with durable, scratch-resistant Corning Gorilla Glass NBT is acquired. URL: http://corninggorillaglass.com/brokeface

Integrated advertisement created by Zulu Alpha Kilo, Canada for Big in Japan, within the category: Alcoholic Drinks.

Digital advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.

Axe is known for its innovation and creativity within online and televised advertising, two media extremely powerful on the target, but above all two very complementary media. Even though many advertisers have connected these two dots, not much has been realized so far in this area. For the first time, the penetration of mobile internet on the younger male target in Belgium reaches relevant numbers. Shazam is the application they use and like the most. Idea: Using mobile as the connector between those two powerful media. Using Shazam injecting excitement and extra coolness into the campaign. A first in Europe. Digital advertisement created by Mindshare, Belgium for Axe, within the category: Health.

Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.

Digital advertisement created by Goodby Silverstein & Partners, United States for Trojan, within the category: Health.

What better way of raising awareness of mental illness in the construction industry than getting a huge 36 tonne excavator and painting it the signature blue to support leading support group Beyond Blue? Film advertisement created by Magnum Opus Partners, Australia for Winslow Constructors, within the categories: Professional Services, Public Interest, NGO.

Outdoor advertisement created by Ogilvy, France for Etat Libre d’Orange, within the category: Beauty.

Film advertisement created by Anomaly, United States for Budweiser, within the category: Alcoholic Drinks.

Digital advertisement created by VCCP, Spain for Spanish Association of Adolescents and Young Adults With Cancer, within the category: Public Interest, NGO.

Film advertisement created by JWT, United Kingdom for Philadelphia, within the category: Food.

Ambient advertisement created by Publicis, Macedonia for National Neurological Institute, within the category: Public Interest, NGO.