Communications Manager, Road Safety Authority: Brian Farrell Film advertisement created by BBDO, Ireland for Road Safety Authority, within the category: Public Interest, NGO.

Film advertisement created by McCann, United States for Hulu, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Czechia for Orbit, within the category: Confectionery, Snacks.

Digital advertisement created by Red Pepper, Russia for Charity Garage Sale, within the category: Public Interest, NGO.

Digital advertisement created by RXM, United States for Sunglass Hut, within the category: Retail Services.

Film advertisement created by BETC, France for Canal+, within the category: Media.

Film advertisement created by 50000feet, United States for Sour Punch, within the category: Confectionery, Snacks.

Film advertisement created by Nina, Argentina for Zonajobs, within the category: Professional Services.

Girls, humor, and basketball – these are the topics that get the 8-second attention span of young Filipino men. How can we engage them to discover something more substantial within themselves? Introducing Axe Masterclass. A series of online and on-ground classes headed by 4 local influencers that are based heavily on the new passion points we discovered for men. Integrated advertisement created by MulleLowe, Philippines for Axe You, within the category: Beauty.

Film advertisement created by FF, United States for Marriott, within the category: Hospitality, Tourism.

Getting to the airport is stressful. But when you take the UP Express, it doesn’t have to be. This campaign sees the classic song “Leaving On A Jet Plane” turned into an ode to all the things that can go wrong on the way to the airport. Also included in the campaign is new signage en route to Pearson Airport to reach people in traffic by pulling in real-time flight data, along with targeted digital ads to connect with travellers as they book flights and accommodations. Integrated advertisement created by Rethink, Canada for UP Express, within the category: Transport.

Film advertisement created by Saatchi & Saatchi, South Africa for Armstrong, within the category: Alcoholic Drinks.

We partnered with All-Star point guard Kyle Lowry and his personal Toronto barber to give Raptor fans an experience like no other. When fans showed up at the barbershop they were expecting a cut and a free Raptors T-shirt for paying with their BMO MasterCard. What they got instead was a Priceless Surprise. Ambient advertisement created by McCann, Canada for BMO, within the category: Finance.

Integrated advertisement created by McCann, Poland for Wyborowa, within the category: Alcoholic Drinks.

Research showed that only 9% of Golden Chick customers were first timers – meaning trial was successful at creating loyalty. And no wonder – Golden Chick’s superior quality in the QSR chicken category was obvious, as one of the few brands growing in a competitive market. To keep growth on the climb, we knew we needed to generate more trial. What better way to do that than to capture real, authentic reactions to those first-bite moments? So we took to the Golden Chick trailer to streets to sample real menu items for real people, and the results were pretty darn tasty. Experiential advertisement created by Loomis, United States for Golden Chick, within the category: Food.

Direct advertisement created by BBDO, Belgium for JCDecaux, within the category: Media.

Ambient advertisement created by Schédio, India for Novotel, within the category: Transport.

Flying is a difficult feeling to explain. Maybe that's why Albatros Airlines created this airline: to get on board and discover it for yourself. Film advertisement created by RG2, Venezuela for Albatros Airlines, within the category: Transport.