Digital advertisement created by JWT, United States for Google, within the category: Electronics, Technology.

Adults may think that kids have it easy – but if we look at life from a kid’s perspective, life is pretty tough. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. Thankfully, no matter what life throws at them there’s always one thing they can count on, and that’s a tall glass of milk. The latest campaign for “got milk?” highlights the universal truths about challenges faced throughout childhood. The key message throughout the campaign is “you can always count on milk”, which will be brought to life through a multi-pronged communications plan. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy – is the one thing they can continue to count on. Film advertisement created by GALLEGOS United, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Ogilvy, United States for Coke Zero, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Pro>Target, Brazil for Pink October, within the category: Public Interest, NGO.

Integrated advertisement created by BETC, France for Evian, within the category: Non-Alcoholic Drinks.

Film advertisement created by Wieden + Kennedy, United States for Weight Watchers, within the category: Professional Services.

Digital advertisement created by Leo Burnett, Japan for Puma, within the category: Fashion.

Ambient advertisement created by Åkestam Holst, Sweden for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

Film advertisement created by BETC, France for Peugeot, within the category: Automotive.

How do instill the idea amongst web surfing and content sharing adults (aged 32­54) that real social connections and moments happen between friends and family over a Mott¹s Clamato Caesar (an easy drinking Canadian cocktail that's a combination of tomato juice, clam juice, vodka and spices)? The answer: hijack the online social networking phenomenon currently sweeping the globe, and twist. Introducing the Lamato Network. The real social, social network. Designed specifically with the 30+ crowd in mind, the Lamato Network's taken the best components of other more established online social networking sites ­Facebook, LinkedIn, Twitter, etc. and enhanced them to their maximum social potential. How? By ultimately encouraging you to get offline in order do these activities in person with those you care about. And what better adult beverage to enjoy these special moments with than the incredibly social Mott's Clamato Caesar. Single feature spotlight vignettes Weblink: http://www.lamato.net Film advertisement created by DDB, Canada for Lamato Network, within the category: Recreation, Leisure.

Film advertisement created by Glow, Germany for Caritas, within the category: Public Interest, NGO.

Film advertisement created by RK Venture, United States for New Mexico Department of Transportation, within the category: Public Interest, NGO.

Ambient advertisement created by BBDO, Brazil for KISS FM, within the category: Media.

Inspired by the artistic project “Imagética” from the photographer Rogério Mesquita, the campaign illustrates one of the most painful aspects of violence against women: silence. Film advertisement created by Africa, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

Digital advertisement created by Lg2, Canada for Marketing Awards 2014, within the category: Professional Services.

Direct advertisement created by McCann, Peru for Burger King, within the category: Food.

Film advertisement created by McCann, Canada for WWF, within the category: Recreation, Leisure.