The AKC's first ever nationwide digital brand marketing campaign "If It Barks, It's AKC," developed by digital marketing agency Media Cause, was created to help move the organization past it’s “show dog only” perception, and use a mix of humor and education to position the 135-year-old nonprofit organization as a trusted, accessible, expert resource for all dogs and their owners—regardless of breed or background. The campaign contains elements across digital media, Spotify, social, and OTT/streaming services, including a series of four commercials shot by director Dan DeLorenzo and Search & Destroy Films. Integrated advertisement created by Media Cause, United States for American Kennel Club, within the categories: Pets, Professional Services.

São Paulo is the city without beaches with more surfers in the world. There are 150,000 lovers who need to hit the road when they want to surf. They have to check the wheather, leave at dawn, pay an expensive toll fee and run back to work. With that in mind, Ford launched EcoSport Surf Tag, automatically paying the toll fee of Ford’s SUV owners in days of good surfing conditions, always before business hour. The car maker sent special toll tags to Ford EcoSport owners across the city and, using Waves Website technology, sent a detailed forecast of the waves, warning which days the toll fee would be free. Integrated advertisement created by GTB, Brazil for Ford, within the category: Automotive.

To launch the new Galaxy S10, we've created the first panoramic view of the Portuguese coastline. Digital advertisement created by Uzina, Portugal for Samsung, within the category: Electronics, Technology.

Riffing off the values they share with Liverpool FC, AXA’s new brand promise ‘Know You Can’ is about encouraging their customers to feel confident in bettering themselves. Some of the reassuring lines from Klopp include, “We have to push each other. We have to be brave.” The film was shot around Liverpool and features some of the Champion League-winning team’s biggest players, including Sadio Mané, Virgil Van Dijk and Mohamed Salah as well as manager Jürgen Klopp.

A gentle ad that celebrates the meaningful, and important, relationship between two Irish sisters, and their much loved tea - Barry's Tea. Film advertisement created by Thinkhouse, Ireland for Barry's Tea, within the category: Non-Alcoholic Drinks.

Film advertisement created by The Core Agency, Australia for Osmocote, within the category: House, Garden.

Year after year, New Year's greetings become more and more impersonal. There are countless numbers of pre-printed cards, disembodied e-mails or bulk SMS that people receive each month of January. gyro: sought to put humanity, heart, warmth and emotion back in its wishes and creates the first human greeting card to put back heart, emotion, and humanity into its new year greetings. To put in flesh this greeting card, gyro : called the french artist Louis Piscine, and collaborated with the writing and production of an original song. Then the greeting card went on tour at gyro : 's clients and partners' offices. Experiential advertisement created by Gyro, France for Gyro, within the category: Agency Self-Promo.

Marvel today unveils a new global campaign, including an ad airing in Times Square above the Disney Store, with creative strategy, visuals, and live-action spots delivered by creative branding agency loyalkaspar. The campaign invites viewers to bring the swagger of Marvel heroes into their everyday lives. Alongside drawing attention to the wide range of Marvel content now available on Disney+, the campaign seeks to highlight the overarching ethos and offerings of the Marvel brand, and connect fans of all levels to the shared sense of empowerment and fun at the heart of every line of Marvel’s business. The work illustrates how brands can build community and proactively engage consumers beyond the buzz of major new product launches. Welcoming new fans Marvel Entertainment is one of the world’s most prominent character-based entertainment companies, with a library of over 8,000 characters featured in a variety of media since 1939. Marvel utilizes its franchises in entertainment, licensing, publishing, games, and digital media – including 23 films, 17 television productions, themed attractions at Disney parks, and over 50 video games. With such a vast range of entertainment offerings and more to come, Marvel set out to remind fans of the depths of its catalog and create new connections with casual viewers. Anna Minkkinen, Executive Creative Director, loyalkaspar, says: “The ultimate goal of the campaign is to reach out to the casual fans out there – to help all kinds of people connect with Marvel and to give them an entry point into what the brand is really about.” Live action heroes Marvel tasked loyalkaspar to develop a strategic, multi-year global marketing theme across the brand that would connect with fans. Central to the campaign is a series of live-action spots which loyalkaspar developed and delivered to air across a range of Disney broadcast properties, as part of a wider promotion of Marvel. The spots evoke the feel of an action movie trailer and feature a cast of real-life Marvel fans turning everyday scenarios into opportunities to be bold, brave, and fun. Minkkinen says: “When you look at any trailer for a Marvel property, you get these shots of the talent running, flying, walking towards the camera with this determined look. In the Marvel universe, that walk is often not some stiff march, it’s a swagger. It‘s powerful and fun and full of personality. We loved the idea of pairing characters from the Marvel universe moving toward camera with every day people who love the brand – giving them that same swagger.” Creative direction, scripts and storyboards for each spot, as well as post-production was provided by loyalkaspar. For filming and casting, the agency partnered with Superprime Director Ben Quinn to shoot each spot. Static shots from the spots, and additional creative by loyalkaspar, will be featured in out-of-home advertisements, including a Times Square billboard. Find your power The profound ways in which fans have responded to Marvel’s characters provided loyalkaspar with the inspiration for this campaign - especially with the releases of films like Black Panther and Captain Marvel. Says Minkkinen: “Whether you are talking about the origin stories of Spiderman or Ms. Marvel, many characters start out as ordinary relatable people. When we enter their universe, we go on empowering journeys with them that leave us with a spring in our step.” Marvel and loyalkaspar wanted the campaign to emphasize this sense of personal inspiration and empowerment. Minkkinen says “Marvel’s brand isn’t about telling you to change to become something you aren’t. Rather it’s recognizing that you already have power – you just need to tap into it, and by interacting with a brand like Marvel, you can find this elevated confidence that propels you.“ Minkkinen adds: “I‘m a big believer in the power of simplicity, and I love how the concept of our on-air creative is such a clear and simple expression of a shared feeling. We successfully captured the vibe of the brand, and our call to action ‘Find Your Power’ is timely with the kind of creative coming out of Marvel. It speaks so well for this brand and how it makes you feel.” The Find Your Power campaign is live now, airing on Hulu and appearing in Times Square. Film advertisement created by Loyal Kaspar, United States for Marvel, within the categories: Media, Movies.

Film advertisement created by Wunderman Thompson, Australia for Kellogg's, within the category: Food.

The bathroom retailer Bathstore has relaunched with a striking new ad campaign. In ‘Washaway’, a film directed by Grand Prix at Cannes winner Jaron Albertin, a woman studies her reflection in the bathroom mirror and finds her skin covered in tweets, texts, emails and other digital material, which was individually hand-painted by award-winning body artist, Emma Cammack. Film advertisement created by Atomic, United Kingdom for Bathstore, within the category: Retail Services.

Film advertisement created by Bensimon Byrne, Canada for Inniskillin, within the category: Alcoholic Drinks.

Cadbury Creme Egg, the Mondelēz International owned chocolate brand, is entering the world of content streaming with the launch of ‘EATertainment’, the world’s first chocolate VOD platform. Following three years of the multi award-winning ‘Creme Egg Hunting Season’ campaign, 2020 sees the brand take a completely new direction with the launch of its own free-to-access video streaming platform, CremeEggEatertainment.com. ‘EATertainment’ is a playful take on the ever-increasing number of streaming platforms, from established players like Netflix through to new entrants such as Disney Plus and Apple TV Plus. Digital advertisement created by Elvis, United Kingdom for Cadbury, within the category: Confectionery, Snacks.

You may never get your teacher movie moment, so we're bringing it to you. This campaign sheds light on how teachers are undervalued and underappreciated. So, even if they never get the appreciation they deserve, AMC is here to let them know they're valued. Integrated advertisement created by Southern Methodist University, United States for AMC, within the category: Recreation, Leisure.

Christmas is about magic and larger-than-life stories. In this case a weird story serves as a white lie on christmas eve. A lumberjack who lives in the misty mountains takes center stage in a father’s phantasy. Alone with nature he grows his own kind of trees. In his tree nursery the trees are all slanted. Even his small hut is full of objects and furniture which is bent in the same way. Nevertheless his son hesitates to buy into the story his dad came up with. It rather seems to be a nice white lie to excuse his failure. Film advertisement created by Publicis, Romania for Carrefour, within the categories: Food, Retail Services.

Chips on the beach are a pretty Australian way to spend the summer - but where there are chips, there are seagulls. This summer we turned Aussies off chips forever, with a few hundred terrifying seagulls. Just like Hitchcock, but with more chicken salt. Film advertisement created by WPP, Australia for Subway, within the category: Food.

This isn't friendship, this is fanship.

One tiny donation can feel like a drop in the ocean. But if we come together, that donation can grow to something that can change the world. One donation can be the start of a chain reaction. Film advertisement created by B-Reel, Sweden for Save the Children, within the category: Public Interest, NGO.

'Beto & Elena' is a three-minute spot that tells the story of Beto, the main character of De Vuelta al Barrio, the most popular series on Peruvian television, and Elena, a fan of the TV series. Through its storytelling, the film shows us the absolute essence of what happens between viewers and their favorite TV series. The spot has been launched with an 80s music hit called Fantasy, a famous Peruvian pop song that comes alive again in the cover version of Arianna Fernandez. Film advertisement created by WPP, Peru for America Television, within the category: Media.

Taking Marriott Hotels & Resorts' ‘Travel Brilliantly’ philosophy ahead, Weligama Bay Marriott Resort & Spa inspires people to travel through a montage of short narratives captured across Weligama. The film highlights the niche experiences that the lesser known travel destination has to offer. The objective was to position the property as a gateway to the lesser known destination. Film advertisement created by Chrisaldo Goldiloy, Sri Lanka for Marriott Hotels & Resorts, within the category: Hospitality, Tourism.

Digital advertisement created by Barkley, United States for Haribo, within the category: Confectionery, Snacks.