Adults may think that kids have it easy – but if we look at life from a kid’s perspective, life is pretty tough. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. Thankfully, no matter what life throws at them there’s always one thing they can count on, and that’s a tall glass of milk. The latest campaign for “got milk?” highlights the universal truths about challenges faced throughout childhood. The key message throughout the campaign is “you can always count on milk”, which will be brought to life through a multi-pronged communications plan. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy – is the one thing they can continue to count on. Film advertisement created by GALLEGOS United, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, France for SNCF, within the category: Transport.

Every minute 27 girls are forced into marriage. That's 2 every second. Child marriage is a global problem. The practice violates girls' human rights, curtails their education, harms their health and sharply constrains their future. The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that's exactly what you're helping to achieve. Film advertisement created by Duval Guillaume, Belgium for Plan Belgium, within the category: Public Interest, NGO.

Original Penguin by Munsingwear's first global social media-based marketing campaign, from independent advertising agency La Comunidad, is centered on the legendary Original Penguin Jacket and inspired by its incredible story of being rediscovered after 40 years. Promoting a conversation between the brand and its fans through an iconic symbol of its past, the Jacket¹s social media profiles host witty, multi-media content including photos, videos and commentary updated on a daily basis. Reminiscing about its glorious past, sharing its perspective on pop culture, documenting its adventures and whereabouts and sharing gems of wisdom and inspiration along the way, the Jacket engages with consumers in real time around originally created content. Film advertisement created by la comunidad, United States for Original Penguin, within the category: Fashion.

If Brandon Crawford weren't a player, he'd be the associate manager of a local health food store and a die-hard SF baseball fan. Film advertisement created by McCann, United States for San Francisco Giants, within the category: Sports.

Ambient advertisement created by The Marketing Store, Brazil for FIAT, within the category: Automotive.

Audio advertisement created by McCann, Romania for Virgin Radio, within the category: Media.

Film advertisement created by Digitas, United States for Rescue Dogs Rock, within the category: Public Interest, NGO.

Film advertisement created by DDB, Australia for McDonald's, within the category: Food.

Film advertisement created by Boys and Girls, Ireland for Energia, within the category: Industrial, Agriculture.

Director of Strategic Insights- Henry Gomez Film advertisement created by Alma, United States for McDonald's, within the category: Food.

Film advertisement created by FCB, United States for Rescue Food, within the category: Public Interest, NGO.

Film advertisement created by Johannes Leonardo, United States for Mary Katrantzou, within the category: Fashion.

What does it mean to have it all? Fancy cars? A great job? Prehensile feet? Well, when it comes to Redbox, there’s a lot more “all” to be had. We show how Redbox lets you have it all, even for someone who can take maximum advantage of “having it all” with an extra pair of feet-hands. Film advertisement created by Fusion92, United States for Redbox, within the categories: Electronics, Technology, Media.

Partitions divide countries, friendships find a way. The India-Pakistan partition in 1947 separated many friends and families overnight. A granddaughter in India decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (who is now in Pakistan) after over 6 decades of separation, with a little help from Google Search.

Film advertisement created by Cutwater, United States for Ray-Ban, within the category: Personal Accessories.

Monkey Shoulder has teamed up with actor, comedian and host Joel McHale to Stick it to Stuck Up first dates, giving drinkers the chance to make a lasting impression with their potential S.O. by dropping the pretense and not taking things SO seriously… and by having Joel, himself, shake up their next first date night. Joel took his monkey business to the streets of New York, storming some of the city's more cliched, try-hard date spots to convince a swooning couple to take a walk on the wild side with Monkey Shoulder. Integrated advertisement created by M&C Saatchi, United States for Monkey Shoulder, within the category: Alcoholic Drinks.

Audio advertisement created by Lowe, South Africa for Cape Times, within the category: Media.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Fantasy Football season may be over, but in the Dallas ad community, Fantasy Advertising is just heating up. This year, at the 54th annual AAF Dallas American Advertising Awards (The ADDYs), agencies aren’t just rooting for themselves, they’re rooting for their fantasy team. Each agency has drafted a team of advertising professionals; Creative Directors, Copywriters, Art Directors, etc., all from competing agencies. As the winning work is announced during the award show, a live leaderboard will track fantasy team progress. Whichever agency’s team scores the most points wins. This set of teaser videos, created by Moroch Partners and AAF Dallas, directed agencies to draft their fantasy advertising teams by entering work to the show. fantasyaddys.com Digital advertisement created by Moroch, United States for AAF ADDY Awards, within the category: Professional Services.