Talented front-end developers are hard to find and Uncles first efforts did not deliver the kind of talent we needed. An analysis of the "touch points" of the target audience reveled a high affinity towards online gaming - especially "first person shooters". We decided to focus our communication strategy around online gaming and moved our recruitment campaign into the digital space. In order to have the right kind of voice and be able to integrate our message in this environment we struck a sponsorship deal with the most popular Team Fortress 2 clan - they became our representative and voice of the Uncle brand. Digital advertisement created by Grey, Denmark for Grey, within the category: Agency Self-Promo.

A good video game is like a good movie: it needs a good bad guy. And a bad guy is someone with a history. In Far Cry 5, the villain is called Joseph Seed. He is the prophet of the Eden’s gate church in Montana. Joseph has a very precise mission in this life: save 3000 souls before the end of the world. Whether they want it or not. Film advertisement created by DDB, France for Ubisoft, within the category: Gaming.

At the feet of Baux-de-Provence, Opel has entrusted two Sports Tourer version of his Insignia to the French Folks, a collective of French photographers.. Film advertisement created by X-Prime, France for Opel, within the category: Automotive.

Digital advertisement created by Digitas, United Kingdom for DigitasLBi, within the category: Agency Self-Promo.

You can try this unexpected test drive here: http://www.nissanwedding.com Pan-European Executive Creative Director: Rudi Anggono Film advertisement created by TBWA, France for Nissan, within the category: Automotive.

Film advertisement created by Ageisobar, Brazil for Mattel, within the category: Gaming.

Turkcell was launching new smart phones bundled with mobile internet and wanted to create awareness among the heavy internet users. We created a first of it’s kind live competition that took place in the home ground of the Turkish heavy user: Twitter. Digital advertisement created by Rabarba, Turkey for Turkcell, within the category: Electronics, Technology.

Film advertisement created by Cheil, Romania for First Bank, within the category: Finance.

Ambient advertisement created by Nextround, South Korea for Incheon, within the category: Transport.

Film advertisement created by Rokkan, United States for Dishonored, within the category: Gaming.

Film advertisement created by Ogilvy, France for Allianz, within the category: Finance.

Direct advertisement created by Grey, Malaysia for Telekom Malaysia, within the category: Electronics, Technology.

Who better than children to remind us of what's at risk when we're on the road. That's why we teamed up with SA school kids to make this film. It drives home the message that it's not worth risking everything, just to read a text or save a few minutes. Their message is that if we can all change one small thing about how we drive, we can all be safe on the road. Film advertisement created by The Core Agency, Australia for QBE Insurance, within the category: Finance.

Film advertisement created by WCRS, United Kingdom for Royal Navy & Royal Marines, within the category: Professional Services.

Digital advertisement created by BBDO, Thailand for Mercedes, within the category: Automotive.

Film advertisement created by Periscope, United States for Trolli, within the category: Confectionery, Snacks.

Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

Film advertisement created by Kairo, Egypt for Three Chefs, within the category: Food.

Film advertisement created by Sibling, Australia for Westfield, within the category: Fashion.