Film advertisement created by M&C Saatchi, Sweden for Viasat, within the category: Media.

Film advertisement created by McGarrah Jessee, United States for Guitar Center, within the category: Recreation, Leisure.

Film advertisement created by Arnold, United States for truth, within the category: Public Interest, NGO.

Integrated advertisement created by Grey, Malaysia for WWF, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Health.

Skapto is a small burger chain in Sofia, Bulgaria, which has been known for its mood-setting restaurants. so as eating on the couch at home suddenly became the mainstream way of munching, Skapto needed to stay relevant and compete with all the other food delivery options available. insight During lockdown, everything from work to snacking became all about comfort. Grandma’s blanket level of comfort. idea to make the brand the mood-setter on the couch that it was before we partnered with our comf-developers at Goloka Wear to produce a new kind of utility apparel - comfywear. execution using the communication strategy that mirrored real clothing lines we introduced the moodie.hoodie. its front-facing silicon-plated hood means that the aroma and taste of warm fries is always just a t-rex hand away while you’re watching Netflix. because we never want to see a fry-less moodie.hoodie, we made it so that all owners of the merch have an endless lifetime supply of free fries from Skapto. results our comfywear line sold out in about the time it takes to binge Queen’s Gambit. Direct advertisement created by proof., Bulgaria for Skapto, within the category: Food.

Thanks to geeks we have the AI revolution of today. Who knows what will it bring tomorrow… Who knows where AI will go… But One thing’s for sure Artificial intelligence Needs Mellanox intelligent interconnect solutions.

Film advertisement created by Grey, India for Cipla, within the category: Pharmaceutical.

Digital advertisement created by BBDO, United States for Bayer Crop Science, within the category: Industrial, Agriculture.

Ambient advertisement created by Lowe, Spain for Cornetto, within the category: Confectionery, Snacks.

Integrated advertisement created by Zulu Alpha Kilo, Canada for CAMH, within the category: Public Interest, NGO.

Film advertisement created by Creative Energy, United States for Texas Pete, within the category: Food.

Under the direction of award-winning director Vincent Peone and mastermind behind Vogue’s 73 Questions, the new campaign will break through on digital platforms, presented in three parts: "Movie Night", "Page Turner", and "Laundry Day. Designed specifically for Youtube and Instagram, the brand took full advantage of these digital channels and their unending capabilities to launch this creative video campaign utilizing Youtube’s newest sequential ad unit to roll out each scene. While the brand is no stranger to advertising—ELOQUII launched a customer testimonial TV campaign in 2017— this digital campaign not only represents their commitment to their customer and a new frontier for the brand, but their capability as a youngbrand to place a significant budget on advertising. Digital advertisement created by Bic, United States for ELOQUII, within the category: Fashion.

Film advertisement created by Sid Lee, France for Honda, within the category: Automotive.

Film advertisement created by Young & Laramore, United States for Rust-Oleum, within the category: House, Garden.

Film advertisement created by Grey, United Kingdom for The Sun, within the category: Media.

Film advertisement created by Thinkerbell, Australia for Hahn, within the category: Alcoholic Drinks.

Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

“You people” is a phrase often used by South Africans when describing people who are different to them. It’s a phrase that goes hand in hand with our unconscious bias. It’s used in jest, as a slight and even in outright confrontation – the fact of the matter is that all South Africans have used the phrase at one time or another. We’ve all been guilty, some more than others, of you peopling our people. Here’s the thing, the over-simplified ideas and assumptions we make are what divide us – and ironically, it’s what makes you people all the same, Nonke (all of you)! Film advertisement created by M&C Saatchi, South Africa for Nando's, within the category: Food.

Photography: Paulo de Tarso "Disca" Film advertisement created by Lowe, Brazil for K-Y Jelly, within the category: Health.