Film advertisement created by Grey, India for Cipla, within the category: Pharmaceutical.

Digital advertisement created by BBDO, United States for Bayer Crop Science, within the category: Industrial, Agriculture.

Ambient advertisement created by Lowe, Spain for Cornetto, within the category: Confectionery, Snacks.

Integrated advertisement created by Zulu Alpha Kilo, Canada for CAMH, within the category: Public Interest, NGO.

Film advertisement created by Creative Energy, United States for Texas Pete, within the category: Food.

Under the direction of award-winning director Vincent Peone and mastermind behind Vogue’s 73 Questions, the new campaign will break through on digital platforms, presented in three parts: "Movie Night", "Page Turner", and "Laundry Day. Designed specifically for Youtube and Instagram, the brand took full advantage of these digital channels and their unending capabilities to launch this creative video campaign utilizing Youtube’s newest sequential ad unit to roll out each scene. While the brand is no stranger to advertising—ELOQUII launched a customer testimonial TV campaign in 2017— this digital campaign not only represents their commitment to their customer and a new frontier for the brand, but their capability as a youngbrand to place a significant budget on advertising. Digital advertisement created by Bic, United States for ELOQUII, within the category: Fashion.

Film advertisement created by Sid Lee, France for Honda, within the category: Automotive.

Film advertisement created by Young & Laramore, United States for Rust-Oleum, within the category: House, Garden.

Film advertisement created by Grey, United Kingdom for The Sun, within the category: Media.

Film advertisement created by Thinkerbell, Australia for Hahn, within the category: Alcoholic Drinks.

Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

“You people” is a phrase often used by South Africans when describing people who are different to them. It’s a phrase that goes hand in hand with our unconscious bias. It’s used in jest, as a slight and even in outright confrontation – the fact of the matter is that all South Africans have used the phrase at one time or another. We’ve all been guilty, some more than others, of you peopling our people. Here’s the thing, the over-simplified ideas and assumptions we make are what divide us – and ironically, it’s what makes you people all the same, Nonke (all of you)! Film advertisement created by M&C Saatchi, South Africa for Nando's, within the category: Food.

Photography: Paulo de Tarso "Disca" Film advertisement created by Lowe, Brazil for K-Y Jelly, within the category: Health.

Film advertisement created by McCann, United States for Hulu, within the category: Electronics, Technology.

Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Washmen, within the category: Electronics, Technology.

Speeding is one of the main causes of traffic accidents. Every year in Russia, around 200 thousand people are injured or killed. INTOUCH Insurance company, which stands for responsible driving, wanted to convey the dreadful consequences of speeding to drivers. Some of the most viewed videos on the Internet among Russian users are crash videos captured on dash cams, which are popular across our country. We decided to use the format of such videos as a channel of communication. We figured that inserting frames from the alternative footage into the primary one at given intervals would cause the viewer watching the timeline thumbnails to see the animation from the alternative footage instead of the primary one. We uploaded a video entitled "Most terrible fatal car crash ever". By clicking on it, the user would expect to see the accident mentioned, but the video would not meet his expectations. In the video, one car is overtakes another that was maintaining the allowed speed. Nothing more. Because our drivers are all impatient, they want to find the mentioned car crash quickly. As soon as the user drags the timeline forward to find the crash, in the preview window he sees the alternative sequence, in which the car veers off into the oncoming lane, where a head on collision with a truck occurs. Then the user sees our message – Don’t Rush! Digital advertisement created by BBDO, Russia for Intouch Insurance, within the category: Finance.

Digital advertisement created by Dentsu, Canada for Lexus, within the category: Automotive.

Film advertisement created by Publicis, Philippines for Gomo, within the category: Electronics, Technology.

Digital advertisement created by Escala, Brazil for Panvel Pharmacies, within the category: Pharmaceutical.