“You people” is a phrase often used by South Africans when describing people who are different to them. It’s a phrase that goes hand in hand with our unconscious bias. It’s used in jest, as a slight and even in outright confrontation – the fact of the matter is that all South Africans have used the phrase at one time or another. We’ve all been guilty, some more than others, of you peopling our people. Here’s the thing, the over-simplified ideas and assumptions we make are what divide us – and ironically, it’s what makes you people all the same, Nonke (all of you)! Film advertisement created by M&C Saatchi, South Africa for Nando's, within the category: Food.

Photography: Paulo de Tarso "Disca" Film advertisement created by Lowe, Brazil for K-Y Jelly, within the category: Health.

Film advertisement created by McCann, United States for Hulu, within the category: Electronics, Technology.

Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Washmen, within the category: Electronics, Technology.

Speeding is one of the main causes of traffic accidents. Every year in Russia, around 200 thousand people are injured or killed. INTOUCH Insurance company, which stands for responsible driving, wanted to convey the dreadful consequences of speeding to drivers. Some of the most viewed videos on the Internet among Russian users are crash videos captured on dash cams, which are popular across our country. We decided to use the format of such videos as a channel of communication. We figured that inserting frames from the alternative footage into the primary one at given intervals would cause the viewer watching the timeline thumbnails to see the animation from the alternative footage instead of the primary one. We uploaded a video entitled "Most terrible fatal car crash ever". By clicking on it, the user would expect to see the accident mentioned, but the video would not meet his expectations. In the video, one car is overtakes another that was maintaining the allowed speed. Nothing more. Because our drivers are all impatient, they want to find the mentioned car crash quickly. As soon as the user drags the timeline forward to find the crash, in the preview window he sees the alternative sequence, in which the car veers off into the oncoming lane, where a head on collision with a truck occurs. Then the user sees our message – Don’t Rush! Digital advertisement created by BBDO, Russia for Intouch Insurance, within the category: Finance.

Digital advertisement created by Dentsu, Canada for Lexus, within the category: Automotive.

Film advertisement created by Publicis, Philippines for Gomo, within the category: Electronics, Technology.

Digital advertisement created by Escala, Brazil for Panvel Pharmacies, within the category: Pharmaceutical.

Film advertisement created by Broadhead, United States for South Dakota Department of Social Services, within the category: Public Interest, NGO.

Film advertisement created by Great Works, Sweden for Electrolux, within the category: Electronics, Technology.

Film advertisement created by The Martin Agency, United States for Geico, within the category: Finance.

Film advertisement created by Creative Energy, United States for Pal's, within the category: Food.

Film advertisement created by JWT, France for Hawaiian Tropic, within the category: Health.

The static opening before every HBO show is one of the most iconic branding moments in entertainment. The “It’s What Connects Us” campaign reimagines the static through individual performances—featuring 61 in-character talent from shows including Game of Thrones, Last Week Tonight with John Oliver, Girls, Silicon Valley, Westworld, and more. It will run across all HBO platforms including HBO, HBO Now, HBO Go, YouTube & HBO Social Channels. Film advertisement created by Mekanism, United States for HBO, within the category: Media.

MRM//McCann in Chile has casted Bruce Willis Latin American stuntman to star a very engaging safety message created for Mutual de Seguridad CChC to be displayed in Cinehoyts.cl movie theaters. Film advertisement created by McCann, Chile for Mutual de Seguridad, within the category: Public Interest, NGO.

Film advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

Film advertisement created by David, Brazil for Nestle, within the category: Confectionery, Snacks.

Digital advertisement created by Matter, United States for Unicef, within the category: Public Interest, NGO.

Film advertisement created by BBH, United Kingdom for Trainline, within the category: Transport.