Rich people have a tendency to throw away more food before its expiration date because they can afford it. So we'll hack another one of their spending habits to show them the value of the food they're actually wasting. We'll create a gallery with paintings made by renowned artists and have a silent auction for people to buy them. Once all the art pieces are sold, we'll reveal exactly how they were made — by using the food they just wasted as painting materials. Showing people that the expensive art they just bought is worth the same as the food they just threw out. Integrated advertisement created by Miami Ad School, United States for Hellmann's, within the category: Food.

Film advertisement created by Arthur London, United Kingdom for Dementia UK, within the category: Health.

The Broad Exchange an action-driven network of women in the creative industries, is stepping up to inspire women to harness their talents to affect change on issues they’re most passionate about in a new video, “#IRESOLVE,” launched in conjunction with International Women’s Day. Their powerful short film peers in on the dynamic interchange and dialogue at the heart of The Broad Exchange, with female leaders from the creative and communications industries coming together to leverage their immediately accessible skills, positions and experience to create positive impact. In the wake of a year of extreme polarization, these women are taking responsibility for being a part of the change that they want to see in the world.

Selling a car is a difficult task independent of the reasons the person is doing it. And even when there’s enough time, people always want to do it as quickly as possible. In this series we wanted to show that even in an unusual, comic or even dangerous situation anyone can sell their car as fast as possible, by using am.ru. Film advertisement created by Possible, Russia for am.ru, within the category: Automotive.

In the social network appeared the film "Over the horizon" dedicated to a blind photographer from Russia who took part in the Olympic torch relay in Korea. Despite the massive expulsion of Russian athletes at the 2018 Olympic Games, we already have a participant who will represent our country. A blind photographer from Yekaterinburg, Alexander Zhuravlev, was invited to South Korea, he was honored to bring the Olympic flame and introduce Russia as a torchbearer.

Film advertisement created by Punch, Turkey for Garanti, within the category: Finance.

Happy Talk Like a Pirate Day. Wiggle Your Toes Day. National Ship in a Bottle Day. Thanks to social media, there's one of these not-so-special days, pretty much every single day of the year—and millennials can't get enough of them. So, we invited this penny pinching generation to celebrate all these small days they love so much, with a treat at a small price. Digital advertisement created by Cossette, Canada for McDonald's, within the category: Food.

After four years away from Madrid Fusión, Quique Dacosta returns with his new culinary philosophy, a philosophy that refers to the very origin of the cuisine, to a typical elaboration of his area made mostly with seafood: salted fish. Besides knowing them for being part of our diet, we approach them with the respect that the ancestral deserves, but with a curious look and with the intention of always: to evolve. How to treat salting from haute cuisine? How to do something different that goes beyond a method to conserve food? This revolutionary treatment of salt, cooking, curing and ripening, has been applied in addition to fish and seafood, meat and vegetables. Film advertisement created by CLV, Spain for Quique Dacosta, within the category: Food.

Film advertisement created by FCB, Canada for Lotto 649, within the category: Gambling.

Audio advertisement created by Jotabequ, Costa Rica for Hyundai, within the category: Automotive.

Bulletproof ® 360, creator of its namesake ‘butter coffee’ and other cutting-edge food and nutrition products, approached creative agency Tether to promote Bulletproof® Coffee Cold Brew, its first ready-to-drink coffee product intended to help the brand expand its consumers beyond its core base of biohackers and fitness enthusiasts. Capitalizing on the new-year mindset and the quest to seek self-improvement, the “You. Only Better.” campaign showcases how Bulletproof Coffee fuels your mind and body so you feel like you—only better—with scenes of relatable people feeling their best. Audio advertisement created by Tether, United States for Bulletproof, within the category: Non-Alcoholic Drinks.

Dallas Pets Alive, a local pet rescue organization, has partnered with Spotify to create Spoty Play: playlists that match listeners with adoptable dogs. Each playlist is curated to fit a dog’s personality and attitude, whether they’re mellow, high-energy, shy, outdoorsy, or anywhere in between. This way, adopters can discover their perfect pet through music. The idea for Spoty Play originated with the insight that people are more likely to adopt pets that they are familiar with and relate to. The best home for a pet is always a home that welcomes each dog’s uniqueness, and Spoty Play allows listeners to familiarize themselves with adoptable dogs and their different personalities. Dallas Pets Alive’s page on Spotify has been gaining traction since its launch in June 2016 and has already led to 30+ adoptions. This unprecedented collaboration between Spotify and Dallas Pets Alive allows listeners to visit each dogs’ page from within the app and apply for adoption online. Dallas Pets Alive is continuing to add new playlists and pets as part of the ongoing campaign. The Spoty Play campaign continues years of successful awareness and adoption campaigns created in partnership between Dallas Pets Alive and Dieste, Inc. Film advertisement created by Dieste, United States for Dallas Pets Alive, within the category: Pets.

Film advertisement created by Ogilvy, France for Stimorol, within the category: Confectionery, Snacks.

A small robot tries to fit into everyday life while suffering from flashbacks of distressing memories in a war zone.

Film advertisement created by El Ruso de Rocky, Spain for Plátano de Canarias, within the category: Food.

Right after launching a portfolio campaign were some of the greatest international TV stars from FOX’s Portuguese portfolio got in touch with the local fans, FOX Portugal and its Creative Team set a new challenge for their audience: to get in touch with aliens! Promoting the global return of the cult series ‘The X-Files’, an outdoor & digital activation was set in motion from January 10th to the 13th allowing fans who, just like agent Mulder, believe “the truth is out there” to send laser messages inviting aliens to visit the country. Taking in hands a new technology developed by Jack The Maker, the Portuguese audience was able to send their personal laser messages in a live experience that occupied an entire building in the heart of Lisbon, supported also by website (https://hialiens.foxtv.pt/pt) where fans from all over the country could create their outputs and see them projected in laser, during the activation.

Film advertisement created by SEK, Finland for Juhla Mokka, within the category: Non-Alcoholic Drinks.