The first rule in advertising is that you should never scare your brands, you should make them love you, but we think that one day a year scaring our brands was the best way to make them love us. That day was Halloween and this is the way we made it. Digital advertisement created by Estimado Jose Alfredo, Spain for Estimado Jose Alfredo, within the category: Agency Self-Promo.

Film advertisement created by Rosapark, France for Brother, within the category: Electronics, Technology.

Film advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Direct advertisement created by Isobar, Hungary for Brewdog Beer, within the category: Alcoholic Drinks.

Digital advertisement created by Miami Ad School, Brazil for BBC, within the category: Media.

Film advertisement created by Altmann + Pacreau, France for Smartbox, within the category: Retail Services.

Film advertisement created by JWT, Australia for Kelloggs, within the category: Food.

Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.

Audio advertisement created by Wasserman, Canada for Return-It, within the category: Professional Services.

Digital advertisement created by Brothers and Sisters, United Kingdom for Museum of London, within the category: Recreation, Leisure.

Taco Bell started the conversation with the successful launch of the Naked Chicken Chalupa and wanted to expand the story with the launch of the Naked Chicken Chips. It is Taco Bell’s first chip made entirely of marinated all-white-meat chicken, adding to Taco Bell’s rolodex of innovative products. Film advertisement created by Deutsch, United States for Taco Bell, within the category: Food.

Film advertisement created by McCann, United Kingdom for ebay, within the categories: Electronics, Technology, Professional Services.

Ambient advertisement created by NEXT-DC, Bulgaria for Amstel, within the category: Alcoholic Drinks.

The Poop Emoji just turned 10. Yes, it’s true. Everyone’s favorite little poop pile has been with us for a decade. And to celebrate, Toronto-based photographer and visual artist Justin Poulsen worked with Rethink to recreate the Poop Emoji in 50 different ways.

President, Digital, Social and Mobile Services: Julianne Lamarche Film advertisement created by BLT Communications, United States for Farmville, within the category: Gaming.

Film advertisement created by Truth Collective, United States for OneSight, within the category: Public Interest, NGO.

Film advertisement created by &Co, Denmark for Jack & Jones, within the category: Fashion.

Remembering which items go on sale and when, isn’t always easy. Hence BMF continues the “Epic Reminders” ongoing platform to jog the memory of every Australian looking for high quality products at great prices available in ALDI Special Buys, every Wednesday and Saturday. Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by TBWA, France for PlayStation, within the category: Gaming.