The angels in yellow: they’re 114 years old, have earned a huge amount of trust from their customers, and have almost 20 million members in their organization. But – how is it possible to stay relevant amongst members of a target audience that don’t and, in the future, won’t own their own car? Working alongside RCKT, this summer ADAC launched “Don’t Call Mom”, its first purely digital campaign aimed specifically at a younger demographic, which produced around 20 million interactions online. Youtube, Instagram, a specially created WhatsApp line and strong influencers were all part of the integrated campaign concept. The purely digital campaign depended on close insights into a clear target audience, the unmistakable creative touch of RCKT, and sophisticated performance marketing. The specially developed WhatsApp line lay at the heart of the entire project, accompanied by three adverts filmed by the Danish director Peter Harton, various online-ads, integrated influencer marketing, a homepage, and numerous offline strategies. In line with the catchphrase: “Don’t Call Mom – Call ADAC”, for the duration of the entire campaign, customers really were welcome to ask ANYTHING they liked. Whether it was a question about the right tyres for winter, tips for a first date, or the best pasta recipe – we were there to help. Digital advertisement created by RCKT, Germany for ADAC, within the category: Professional Services.

How can we talk about Babbel's language courses in a different and surprising way? By creating a new TV commercial with the strongest impact ever, breaking with the past communication. Literally. That's how "Break through career" was born. A funny commercial to show how Babbel’s business English courses can raise your language knowledge, bringing your career to the higher level. Film advertisement created by Dude, Italy for Babbel, within the category: Education.

Dirt is our everyday enemy. Cooking? Dirt! Walking? Dirt! Watching TV show? DIRT! So if you want to keep your house clean, you definitely need a little helper. And we have one! No matter what you did yesterday, Deebot, will do the wet job for you. Watch our videos and bring comfort to your life. Digital advertisement created by Hoshva, Ukraine for Deebot, within the category: Electronics, Technology.

Digital advertisement created by Bleublancrouge, Canada for Toyota, within the category: Automotive.

Cyber bullying which includes sending, posting, or sharing negative, harmful, false, or mean content about someone else, is a serious problem. However, most people are unaware of the fact that what they do on social media is cyberbullying. To attract people’s attention to this problem Samsung and Turkish Information and Communication Technologies Authority (ICTA) started a movement: Do not be a cyberbully! Be aware of it. Film advertisement created by Titrifikir, Turkey for Samsung, within the category: Electronics, Technology.

Every Christmas season is like this: the TV and the internet are filled with beautiful movies, with strong emotional appeal. In order to sell JVA Perimeter Protection's service, Soul Propaganda, in Cuiabá (MT), has created a campaign that follows the same style, but with a little detail that runs away from the rule. Film advertisement created by Soul Propaganda, Brazil for JVA Perimeter Protection, within the category: Professional Services.

Cleaning is a battle. And there is something that can make this job much more easier. The most powerful tool that our female hero has in her arsenal is the vacuum cleaner Samsung Anti-Tangle. Who will win the final battle? Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Pampers, within the category: House, Garden.

From the first moment we've realized there was an unfulfilled potential highlighting the brands name. The advantages of having a wallet made of paper were clear - mainly thickness and being a canvas for artworks, but the concern of paper being not durable enough, made the path to the perfect material, an ideal issue to attack. Working with an art-oriented client allowed us to go wild with our vision which was tailor suited to the brands nature. Pure joy.

Besides creating awareness for Special Olympics and the need they have for volunteers there were two goals in this campaign… First, make it clear to people that it is not a “task” or a “burden” to be a volunteer during a Special Olympics but it is an amazing experience. And secondly, prove that a volunteer is also a huge gift for the athletes as well. Because it helps them to participate in their favorite sports. That’s why we teamed up with BONGO (Smartbox Group Company), market leader in Belgium in the gift/experience box market. And turned the act of volunteering into an actual gift box! Ideal for this year’s end of year! The campaign immediately went viral, and got picked up by tons of influencers. After 2 days, even the Belgian Prime Minister got involved and called upon the nation to participate in this campaign. Film advertisement created by Done by Friday, Belgium for Special Olympics, within the category: Public Interest, NGO.

In one of the biggest election years ever, we discovered voter suppression was a real issue in low income neighborhoods. Lack of outreach, confusing polling places and lines around the block. Boost Mobile stores are located in those neighborhoods. So we turned Boost stores into polling places, transforming them from a place that sells goods to one that does good. Integrated advertisement created by 180LA, United States for Boost Mobile, within the category: Electronics, Technology.

PETFLIX campaign is a series of posters created to encourage animal adoption for Bideawee organization. Posters would be posted in urban areas throughout New York City. Each poster has a QR code embedded in them. People could scan it with their phones and it will direct them to contents regarding animal adoption opportunities. Digital advertisement created by Miami Ad School, United States for Bideawee, within the category: Public Interest, NGO.

Would you recognize a friend you'd not seen in 50 years? At a surprise-filled pizza making party, we reunited some long lost friends. Film advertisement created by The Best Bit, United Kingdom for PizzaExpress, within the category: Food.

Introducing the all-new limited edition Sprayground luggage. Check out Madzilla getting spaced-out in the cosmos, Liza Lash in a runway show at 30,000 feet, Sprayground founder David Ben-David himself shredding the gnar on an epic shark-infested wave, Anthony Alcaraz navigating a mind-bending Hong Kong cityscape, and Stacey Hash floating in a purple pool of “sizzurp”... Get packed. The Journey Begins. sprayground.com/luggage Film advertisement created by Giant Propeller, United States for Sprayground, within the category: Personal Accessories.

Introducing the all-new limited edition Sprayground luggage. Check out Madzilla getting spaced-out in the cosmos, Liza Lash in a runway show at 30,000 feet, Sprayground founder David Ben-David himself shredding the gnar on an epic shark-infested wave, Anthony Alcaraz navigating a mind-bending Hong Kong cityscape, and Stacey Hash floating in a purple pool of “sizzurp”... Get packed. The Journey Begins. sprayground.com/luggage Film advertisement created by Giant Propeller, United States for Sprayground, within the category: Personal Accessories.

Film advertisement created by Khanna\Reidinga, Netherlands for MOIA, within the category: Automotive.

Film advertisement created by BETC, France for Sofinco, within the category: Finance.

During MOTLEX Film Festival, Lisbon becomes the international capital of horror. So, as main sponsor, easyJet developed a weird security control to keep everyone safe. Experiential advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.