Adidas introduces Membrane, the new swimsuit collection that passively collects plastic nano-particles present in the ocean. Digital advertisement created by Miami Ad School, Germany for Adidas, within the category: Fashion.

The prompt Romanian response to the British "You won't like it here!" Campaign proposed by the British Government to keep away Romanian and Bulgarian immigrants. Mr. Keith Vaz, British MP the Head of the Home Affairs Committee analyzing the migration estimates, actually came to Bucharest and wore our T-Shirt proving that our message was a pretty convincing one even for the authorities. :) Digital advertisement created by GMP, Romania for Gandul, within the category: Media.

Ambient advertisement created by Saatchi & Saatchi, Hungary for MÜPA, within the category: Recreation, Leisure.

Ambient advertisement created by Grey, Finland for Finnair, within the category: Transport.

Film advertisement created by Martpet, Brazil for Hope, within the category: Health.

Hemglassbilen is the iconic Swedish ice cream truck, selling ice cream in the streets all over the country since 1969. And to make sure no kid misses the most important happening of the week, it has played its equally iconic jingle for as long – a catchy loop that has been amusing children and annoying parents for more than four decades. We wanted to make a radiospot reminding the grown ups of today the grand excitement they felt as kids when they heard the Hemglass ice cream-truck. But to make that happen in a radiospot, we had to go big…special-arrangement-symphony-orchestra-and-boys-choir-big. Audio advertisement created by Volt, Sweden for Hemglass, within the category: Food.

Film advertisement created by Bailey Lauerman, United States for Effie Awards, within the category: Professional Services.

When it comes to the last slice of pizza, blackmailing can be a very effective way to get it. Film advertisement created by Les Aiguilleurs, France for Domino’s, within the category: Food.

Film advertisement created by 22squared, United States for Shoe Carnival, within the category: Retail Services.

Schnowser, Chiwawa, Shitsu, people often search for pure breed dogs on the internet like this. That’s why Güd, an exclusive online dog food brand, transformed misspelled dog breeds names on Google into rescue dogs ads. In partnership with the NGO “Clube dos Vira-Latas”, we lauched “Rescue Dogz”. Created by J. Walter Thompson Brazil, the campaign takes advantage of the so common misspelling of pure-breed dogs names while searching on Google. Every time someone searches misspelling the name of the breed, "Rescue Dogz" names a mutt dog under that misspelled word and creates an ad offering the dog for free. By clicking on the ad, the person is led to the dog’s page in the campaign website (https://rescuedogz.us/), giving the pet a chance to be seen and adopted. Digital advertisement created by JWT, Brazil for güd, within the category: Pets.

Festive spirit and fascinating rush for celebrations profoundly portrays character and mission of “Maestro” Brand. So we decided to engage people, who were tied to their day-to-day activities, in drastically different kind of circumstances, phenomenon of some sort. Casual people, who were in Tbilisi mall just minding their business, unexpectedly would be put in a truly unique position. We would surprise them with a chance to experience remarkable feeling of being the the real maestro, conducting the real orchestra! We recalled the saying : “He who doesn't risk never gets to drink champagne” and people who could find the courage, were welcomed with a miracle.

“Christmas Special” leverages stop motion animation to bring the Spokeslistener, Snowman and woodland creatures to life in Claymation (think classic Christmas movie Rudolph Saves Christmas). Unlike live action commercial shoots that usually wrap in a day or two, capturing stop motion animation can take weeks or months of filming to complete, as it involves manipulating three-dimensional objects in minute increments, at 24 frames per second. To highlight what it took to produce this unique spot, we put together a “Behind the Scenes” video that includes commentary from agencies, HouseSpecial and Camp+King, and DISH’s CMO Jay Roth. Check it out here. Film advertisement created by Camp + King, United States for DISH, within the category: Electronics, Technology.

For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them. Ambient advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Ambient advertisement created by Ganem, Mexico for Funerarias J. García López, within the category: Professional Services.

Executive Director of Content Production: Letitia Jacobs Film advertisement created by Y&R, United States for Partnership for a Healthier America, within the category: Public Interest, NGO.

Under the direction of award-winning director Vincent Peone and mastermind behind Vogue’s 73 Questions, the new campaign will break through on digital platforms, presented in three parts: "Movie Night", "Page Turner", and "Laundry Day. Designed specifically for Youtube and Instagram, the brand took full advantage of these digital channels and their unending capabilities to launch this creative video campaign utilizing Youtube’s newest sequential ad unit to roll out each scene. While the brand is no stranger to advertising—ELOQUII launched a customer testimonial TV campaign in 2017— this digital campaign not only represents their commitment to their customer and a new frontier for the brand, but their capability as a youngbrand to place a significant budget on advertising. Digital advertisement created by Bic, United States for ELOQUII, within the category: Fashion.

"KIBO" is the name of the Japanese experiment module in the International Space Station. It also means "Hope" in Japanese. The Ultimate Astronaut Experience. An app to immerse yourself into the International Space Station. Users can walk around the station and play with the equipment as if they were real astronauts. Digital advertisement created by Dentsu, Japan for JAXA, within the category: Other.

With the launch of its first women’s collection in April 2018 fashion brand PAISLEY is entering a new era. But it also wants to start a new era for women on a much bigger scale. The unadjusted Gender Pay Gap in Germany is 21%* (Federal Office Of Statistics, 2017). To change that, german creative hotshot MAYD, PAISLEYs Lead-Agency, started the next big campaign: FEM Currency. FEM is a new currency for women only, which is worth 21% more than any given currency. That means women who pay with FEM get 21% more. To start, Fem is available at the Paisley store where you can exchange your euros for FEM. Like any currency, FEM has its own notes. They are specially designed with several security features to avoid misuse. Each FEM note highlights a historic female figure like Marie Curie, Ada Lovelace, Amelia Earhart, Jane Austin, Rosa Luxemburg and Florence Nightingale, all who helped shape our society and pave the way for all women today. PAISLEY’S mission is to get as many partners on board to keep this project going until the gender pay gap is no longer a topic that needs addressing. And the interest is already overwhelming with the first stores already requesting to join the initiative. Direct advertisement created by MAYD, Germany for Fem Currency, within the category: Public Interest, NGO.