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Created in 2008, IAD stands out for its new decompartmentalized model, becoming a real "game changer" on the French real estate market: revolutionizing the market by digitizing physical agencies in order to offer a more efficient and competitive service to end customers. Agents are their own bosses, with their own objectives and constraints, and on their own time, allowing them to be ultra-available to their customers. A profitable investment, as evidenced by the 95% satisfactory rating homesellers have with the services proposed by their IAD advisors (Source: immodvisor.com). Since IAD was created in 2008, it has helped more than 180,000 individuals and families sell their homes or find the property of their dreams. After a first campaign together last year aimed at expanding the network of advisors, IAD and its agency Rosapark are teaming up again to address property sellers, this time by focusing on timing and the importance of having an advisor who’s actively involved, essential at this stage. Whether selling your property alone, as a couple or as a family, it’s a significant and emotional moment. But things aren’t always so rosy... hence the importance of having the right advisor by your side, one that’s attentive and available. For its first TV ad, IAD and Rosapark wanted to highlight the professionalism of the network’s advisors, using a humorous and offbeat tone, specific to IAD's DNA. The campaign starts with a simple observation: living with your ex is hell. And if you have to live together while waiting for your house to sell, it’s better to have an agent who’s actually involved. Directed by Victor Saint-Macary (Ami-Ami), the film features a divorced couple who are going bonkers after months of living together. It’s only when they’ve reached the point of no return, dramatized by a very cinematographic sequence, that they get a call back from their advisor, promising to handle their dossier. There are numerous examples of couples tearing into each other in the cinematic world – think The War of the Roses, Mr. & Mrs. Smith – and this was a chance to pay homage to the genre, in an advertising context. Internauts can also take part in the campaign, by tweeting about the worst memories with exes #LePireQuandTuVisAvecTonEx (#TheWorstWhenYouLiveWithYourEx) and IAD will post short videos of IAD advisors answering the most commonly asked questions, highlighting their expertise and professionalism. Film advertisement created by Rosapark, France for IAD, within the category: Finance.
Film advertisement created by Ogilvy, Chile for Odis, within the category: Personal Accessories.
We conducted an undercover experiment by attaching off-the-shelf sports performance measuring gadgets to a Cambodian woman who works in a sports garment factory. We measured heart rate, calories burned, temperature, ... to show how hard and in which conditions she works to make our sportswear. Film advertisement created by Boondoggle, Belgium for Wereldsolidariteit, within the category: Public Interest, NGO.
Ambient advertisement created by Silent, Iceland for Appelsín, within the category: Non-Alcoholic Drinks.
Digital advertisement created by Scrum & Sons, Spain for Malibu, within the category: Alcoholic Drinks.
Film advertisement created by kwp!, Australia for Sip'n Save, within the category: Retail Services.
Direct advertisement created by Leavingstone, Georgia for Zoommer, within the category: Electronics, Technology.
Digital advertisement created by BETC, France for Bouygues Telecom, within the category: Electronics, Technology.
An experiment to make music with television. A guitar hooked to the TV in a way that its notes modulate the sound of MTV shows. Check these short films with famous brazilian guitar players: Ambient advertisement created by Loducca, Brazil for MTV, within the category: Media.
Film advertisement created by Leo Burnett, Philippines for Earth Hour, within the category: Public Interest, NGO.
Some surprises are better than others. One disappointing surprise is when customers are charged unexpected fees when ordering from some food delivery apps, especially when all they wanted was food delivered at a great value. Domino’s Pizza Inc. (NYSE: DPZ) is responding with a better kind of surprise: Surprise Frees! The largest pizza company in the world is surprising randomly selected customers across the U.S. with free menu items now through Nov. 21, 2021 when they order delivery online. The Surprise Free menu items include Hand Tossed Pizzas, Boneless Chicken, Handmade Pan Pizzas, Stuffed Cheesy Bread, Crunchy Thin Crust Pizzas and Chocolate Lava Crunch Cakes. Integrated advertisement created by WorkInProgress, United States for Domino's, within the category: Food.
Film advertisement created by Fearlessly Frank, United Kingdom for HTC, within the category: Electronics, Technology.
Digital advertisement created by FCB, Switzerland for BMW, within the category: Automotive.
Direct advertisement created by Lowe, Guatemala for Jeep, within the category: Automotive.
The Peace Pointer is a plug-in for Chrome and Firefox that turns your mouse pointer into a peace sign, so users get a reminder to make the web a better place when they post, share or comment online. Digital advertisement created by Kim + John, Norway for The Peace Pointer, within the category: Public Interest, NGO.
To launch its new comedy series You Got Trumped, BlackPills is asking you to make twitter great again: tweet to @RealDonaldTrump with the hashtag #YouGotTrumped, if you're the first one to be retweeted by Donald, you will get 50,000$. You Got Trumped is a 10-episode streaming video series imagining the horrific hilarity of the first 100 days at the White House with Donald Trump as new president. You Got Trumped plays with Donald Trump's image with no taboo and no censorship, and was created to impact the American audience during the final step of the American election. You Got Trumped premiers on October 19th with the release of the first 3 episodes. Next episodes will air in the weeks leading up to Election Day on Facebook, Youtube ad Blackpills.com. Tweet and Get Rich. Digital advertisement created by Buzzman, France for You Got Trumped, within the category: Media.
The outdoors is great, getting dirty is good. But while you’re out there getting dirty, local councils are getting taxpayer money really dirty. With 75% of UK councils declaring a climate crisis, the campaign looks to encourage and empower the outdoor community to use their individual voices to ask those very same UK councils to take decisive action and ‘divest the dirt’- by reinvesting their pension pots away from fossil fuels. Instead choosing to invest in more sustainable, environmentally sound options will protect the great outdoors, the places we all love to get dirty – the good kind. Film advertisement created by Cut Media, United Kingdom for Protect Our Winters UK, within the category: Public Interest, NGO.
With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country. The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness. Film advertisement created by Dentsu, India for IKEA, within the category: House, Garden.
Digital advertisement created by BBDO, United States for Gillette, within the category: Health.