Digital advertisement created by BDDP, France for Darty, within the category: Retail Services.

Unilever launched a new Positive Beauty vision and strategy globally which aims to champion a new era of beauty which is equitable and inclusive. This mission echoes LUX’s support for Semenya who was “born this way” and has always had to face scrutiny and discrimination for traits she cannot change about her genetic makeup. LUX seeks to inspire women to confidently embrace their beauty and appearance as their own, as opposed to it being dependent on the opinion of others thus making their interpretation of their beauty their strength. It was with this in mind that LUX decided to donate its brand voice through paid advertising on social channels and other media in support of Caster. Alongside that, the South African Parliament has joined the African Human Rights Commission and other institutions to help Semenya in her fight for justice and equality. The South Africa Parliament passed a Motion Without Notice, condemning the actions of World Athletics against Ms. Semenya as an “injustice and violation of human rights”. Parliament also resolved to do “everything in its power” to assist Ms Semenya in her fight. Film advertisement created by Wunderman Thompson, South Africa for Lux, within the category: Beauty.

Film advertisement created by Havas, United Kingdom for Harrison's Fund, within the category: Public Interest, NGO.

Action Budlight facebook platform, where users interact with their friends in funny and entertaining strengthening the brand of beer. Digital advertisement created by Cuca Escola de Criativos, Brazil for Bud Light, within the category: Alcoholic Drinks.

Celebrating 36 years of partnership with the Cannes Film Festival, Air France is offering its customers the opportunity to watch or finish watching their film, from the"Cannes Film Festival" selection, after their flight on tablet,smartphone or PC with a gift code offered by the company. Film advertisement created by BETC, France for Air France, within the category: Transport.

Digital advertisement created by McCann, United Kingdom for Hardys Wine, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Canada for Movember, within the category: Public Interest, NGO.

When the dialogue between neighbours is broken, the notary can get involved and act as a mediator. Film advertisement created by Le Vestiaire, France for Chambre des Notaires de la Gironde, within the category: Public Interest, NGO.

Ambient advertisement created by Cossette, Canada for Tourism Quebec, within the category: Transport.

Digital advertisement created by Don't Panic, United Kingdom for ONE, within the category: Public Interest, NGO.

El Pollo Loco has an exciting new approach to their holiday advertising. Their ongoing brand transformation comes to life with a 60-second spot showcasing the company’s value of inclusiveness and furthering their mission to feed the love that makes us all feel like family. Something unique about the TV spot is that it is brand-focused, values-forward and does not mention specific promotions or deals, which is a first for the company. Film advertisement created by Vitro, United States for El Pollo Loco, within the category: Food.

Film advertisement created by Hub, United States for Oakland A's, within the category: Recreation, Leisure.

Film advertisement created by Ekstasy, United Kingdom for Echo by LloydsPharmacy, within the categories: Health, Professional Services.

Film advertisement created by Where Eagles Dare, United States for Gymboree, within the category: Fashion.

Film advertisement created by STIR, United States for Cousins Subs, within the category: Food.

Film advertisement created by Ogilvy, United States for IBM, within the category: Electronics, Technology.

Digital advertisement created by Yard Agency, France for Nike, within the category: Fashion.