While all the experts are theorising that data is the new currency, Shackleton, part of Accenture since 2019, have actually put this into practice with Data Pro Quo, the world's first vending machine where products are paid for with data. You can buy a smoothie with your email address, a snack by answering two business questions, and even some airpods by filling in a questionnaire. In this project, Shackleton collaborated with Accenture Interactive's innovation team, the Kenai Workshop, to build the machines, and with the Evoca Group, a leading multinational company in the vending machine sector. Intended for B2B environments, its goal goes beyond implementing the new business paradigm and capturing real data to use to refine the consultancy's future projects. The V1 is already up and running at Accenture’s Digital Hub in Madrid. Just as with any other vending machine, the user chooses the item they want to buy, but when it's time to pay, there is no slot into which to insert money or a payment terminal for a card. Instead, the buyer finds a screen on which to answer a series of simple questions, but designed to provide useful and actionable data. It also features an interface designed to offer a seamless user experience. Experiential advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.

Film advertisement created by Wieden + Kennedy, United States for Samsung, within the category: Electronics, Technology.

Digital advertisement created by Howell at the moon, United States for Leavenworth, within the category: Transport.

Humanaut launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2000 family farmers producing milk, eggs, cheese, and butter. The campaign aims to build the brand's awareness amid a growing flood of greenwashing and confusing health claims in the food and beverage industry. The new campaign calls out how the competition uses sunny marketing images and vague jargon to cover up for less-than-ideal farming practices. The ads make a sharp contrast between industrial farming practices and the way Organic Valley food is made, on small family farms, without the use of toxic chemicals, hormones, GMOs or antibiotics. Film advertisement created by Humanaut, United States for Organic Valley, within the categories: Food, Non-Alcoholic Drinks.

Outdoor advertisement created by Ogilvy, Brazil for IBM, within the category: Electronics, Technology.

Film advertisement created by 72andSunny, United States for Axe, within the category: Health.

Rooftops as catwalks. Models instead of cats walked along Lisbon’s rooftops to promote FW Fashion Week giving us a unexpected view of the city. Film advertisement created by Y&R, Portugal for ModaLisboa, within the category: Recreation, Leisure.

What is the perfect work of art? Is it by Rodin or Rothko? Is it a painting or a sculpture? More blue than red? Does it have a cat in it? Fred Rowson and 101 Agency, asked eight individuals over the course of a day at Dulwich Picture Gallery. Turns out one work of art can’t please everyone! See everything with Art Fund's National Art Pass. Film advertisement created by 101, United Kingdom for Art Fund, within the category: Public Interest, NGO.

Digital advertisement created by Buzzman, United Arab Emirates for Durex, within the category: Health.

The brown cheese is known as the most typical Norwegian product of all. And perhaps the one thing Norwegians miss the most when travelling abroad. Film advertisement created by TRY, Norway for Tine, within the category: Food.

Film advertisement created by Battery, United States for Netflix, within the category: Media.

At a time when the safety (or not) of certain anti-aging techniques makes headlines in the newspapers, LPG is denouncing the excesses of uncontrolled practices. They aim to make women aware that there are 100% natural alternatives, using completely mechanical technologies which are inoffensive for the skin and figure features. Film advertisement created by Buzzman, France for LPG, within the category: Beauty.

Film advertisement created by Red Urban, United States for The Bessies Award, within the category: Professional Services.

Campaign website: http://www.expedition147.be Using the codename 'Expedition 147', Alfa Romeo dives to the lowest point on earth - 11000 meters below sea level - to promote the lowest price ever to be advertised for an Alfa Romeo. Digital advertisement created by Duval Guillaume, Belgium for Alfa Romeo, within the category: Automotive.

Film advertisement created by Les Gros Mots, France for Puy du Fou, within the category: Recreation, Leisure.

Digital advertisement created by Wunderman, United Kingdom for Childhood Eye Cancer Trust, within the category: Public Interest, NGO.

This annual event is popular not only among professional bicyclist. Every year around 10 000 people take part in the event and promote a best way to commute around the city – bicycle. From kids to pros – everyone keeps the city moving at least for one day. Film advertisement created by McCann, Lithuania for Velomarathon, within the category: Recreation, Leisure.

Everyone should have the right to know what they’re buying. We want brands to #DesignForEveryone and help us make an inclusive world for blind and partially sighted people. Experiential advertisement created by The&Partnership, United Kingdom for RNIB, within the category: Public Interest, NGO.

Ambient advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.