Ambient advertisement created by Grey, Brazil for Foca, within the category: Alcoholic Drinks.

The service is set to launch officially in the fall.

Film advertisement created by Razorfish, United States for Mercedes, within the category: Automotive.

Print and radio channels were used to lead people to www.wordherinnerd.be. On this contest blog people could upload stories related to gift moments that went wrong, in a funny or embarrassing way. Three commercials were posted on several video sharing websites.

Film advertisement created by Milkshake And Rocket, United Kingdom for Moutai, within the category: Alcoholic Drinks.

Direct advertisement created by TBWA, United Arab Emirates for Red Tomato Pizza, within the category: Food.

Film advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.

TECHO, a volunteer-only organization that builds emergency housing for the poor was losing a lot of young members because they are not too aware of poverty around them. TECHO decided to make this problem visible so they created Pandora. A visual artist with a not-so-sensitive way to fight poverty: hiding it. They used social media to spread Pandoraâs artistic proposal. Everyone criticized her work. TECHO came out and announced it had created this fictitious artist. Negative comments were replaced by positives ones. Media coverage and free press increased, and volunteer call-ins increased. Digital advertisement created by Circus, Peru for Un Techo Para Mi País, within the category: Public Interest, NGO.

Darth Vader has landet. Meet him at Toys"R"Us Film advertisement created by Advance, Denmark for Toys “R” Us, within the category: Gaming.

Film advertisement created by Publicis Conseil, France for Renault, within the category: Automotive.

Digital advertisement created by DDB, United Kingdom for Harvey Nichols, within the category: Retail Services.

This brand-new series of PSAs set in Charleston, South Carolina, explores the themes of education, culture and cuisine as they relate to African Americans, and encourages today’s generation of children to be part of the deep well of African history in the South. Each PSA is narrated by kids and use Charleston, South Carolina’s storied past and rich culture as both a focal point and a backdrop, given how a substantial number of African Americans are able to trace their ancestry to the port of Charleston, which served as a slave-trading center more than a century ago. In the first spot currently airing across Nickelodeon’s linear platforms—Nickelodeon, Nick Jr., Nicktoons and TeenNick—the subject is the Avery Institute, built in 1865 and one of the first schools to educate African-American students, following a time when they were legally not allowed to attend school. The second PSA explores elements of African culture that have been passed down through generations and the importance of keeping traditions alive. The third vignette in the series focuses on the African roots of soul food.

Film advertisement created by KSP, Switzerland for Maxon, within the category: Electronics, Technology.

Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.

Digital advertisement created by Gruppo Roncaglia, Italy for Mercedes, within the category: Automotive.

Intermark Group, the largest psychology-driven marketing agency in the country, recently launched a creative campaign that seeks to show the power of psychology in marketing through a series of social experiments in shareable, digital videos. Using the different psychological principles, such as social proof, framing and anchoring, the Ad Psych Field Trip campaign sought to affect a person’s rational perception of taste and product preference via a “Taste Test Challenge.” Film advertisement created by Intermark Group, United States for Intermark Group, within the category: Agency Self-Promo.

Film advertisement created by FCB, United States for Kmart, within the category: Retail Services.

Game Background: At its core, Hearthstone is a cerebral, strategy-based digital collectible card game that’s enjoyed worldwide. 
 With over a 100 million downloads and a passionate community of fans, Hearthstone has remained the top 
digital collectible card game for the past six years, and is consistently one of the top ten streamed games on Twitch. We’re launching a brand new game mode this fall, called Mercenaries. Mercenaries is a premier addition to the Hearthstone family, introducing an entirely new way 
to play the game that’s easy to pick up and dive in. The Idea: This is a game for the whole world, not just gamers. And we're looking for something in particular. Something everyone has, 
but uses differently. Something that makes each one of us, us. Something so unique, so amazing and weird that when challenged, 
it always finds a way. Simply put, we’re looking for brains. So we found brains like Garry Kasparov, Rosario Dawson, Nathan Apodaca AKA Dogg Face to bring this idea to life. Film advertisement created by BSSP, United States for Hearthstone, within the category: Gaming.

Film advertisement created by Evolution Bureau, United States for Contadina, within the category: Food.

Content advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.