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It's a great feeling when you find out the places you go offer Entertainer discounts. So good, it's worth celebrating. Film advertisement created by Misfits Content Creators, United Arab Emirates for The Entertainer, within the category: Electronics, Technology.
The commercials and the stop motion effects are made entirely on an iPhone. A mix of high tech and low tech. No apps, no fancy programs, just the iPhone´s camera, 2000 pictures, the photo album - and the finger. Digital advertisement created by FRANK., Norway for The Walking Dead, within the category: Media.
Film advertisement created by DDB, India for Elite Atta, within the category: Food.
Every year, sometime in November, agencies across Armenia receive very similar briefs – design year-end corporate calendars for different brands. Our brief from ACBA-CREDIT AGRICOLE BANK, one of the country’s leading banks, was no exception. But while paper calendars used to be rather valuable in the beginning of the decade, by now they have simply become obsolete. So, how do you make a calendar that people will not only use, but also talk about and even take selfies with? Paper calendars are not just unnecessary. They also waste a lot of paper and are quite harmful to the environment. Rather than ignore this issue, we challenged ourselves to create a calendar that would tackle the very problem that paper calendars represent – waste of resources and danger to nature. To do this, we drew inspiration from ACBA-CREDIT AGRICOLE BANK’s CSR mission – to protect Armenia’s natural environment. Instead of designing another ordinary calendar, we created the CalenDARE Against Plastic – a calendar composed of 4 eco bags made with recycled paper. 12 000 CalenDAREs were given out to bank clients across Armenia and the response was overwhelmingly positive. Despite the poor awareness about the issue of plastic bags and plastic pollution in the country, people quickly took to social media to discuss the innovative calendar and the issue it raises. To further promote the CalenDare, a social media campaign (including a video ad, publications on Facebook and Instagram and influencer marketing) was carried out. Designing 4 paper bags that fold into a calendar was quite a challenge. To make sure that more organizations could benefit from our efforts, we decided to make the printing file public, so that anyone could easily reproduce the CalenDare. We created a landing page and placed the full printing file online, as an open source document. Integrated advertisement created by Zuck Independent Agency, Armenia for ACBA-Credit Agricole Bank, within the category: Finance.
Film advertisement created by StreetArt, Russia for ATC Traffic Police, within the category: Public Interest, NGO.
Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.
Film advertisement created by Red Pepper, Russia for The Marriage Counselor, within the category: Public Interest, NGO.
Experiential advertisement created by Leo Burnett, Israel for Azrieli, within the category: Finance.
Film advertisement created by Yard, United States for GAP, within the category: Fashion.
Ambient advertisement created by JWT, Netherlands for ING, within the category: Finance.
We The Brave is a new sexual health initiative aimed at men who have sex with men. We needed to stand out at Africa’s biggest LGBT event, Cape Town Pride. So we came out in all our glory with a tweet-activated float designed for maximum exposure. Ambient advertisement created by FoxP2, South Africa for We The Brave, within the category: Public Interest, NGO.
A story of grit and resilience, the Unstoppables tells of Nigeria's elite paralympians, who have broken world records and performed creditably well as global competitions despite their inadequate training facilities. Anyone can reach their peak even when the biggest odds are stacked against them . Film advertisement created by Noah's Ark Creative, Nigeria for Peak, within the category: Non-Alcoholic Drinks.
Direct advertisement created by Mark+, Brazil for CDL Pelotas, within the category: Professional Services.
Ambient advertisement created by Dentsu, Brazil for Quatro Patinhas, within the category: Public Interest, NGO.
As most pedestrian fatalities occur during evening or late hours, CDOT wanted to impress the urgent need for Coloradans to take more precautionary measures when crossing in the dark. We created a stunt that would engage people on the importance of using crosswalks, and staying visible to drivers. We put street teams at a busy intersection outside of a Colorado Rockies baseball game, and distributed LED-lit helium balloons to fans as they exited. The balloons made them more visible to vehicles as they crossed, and afforded our street teams a chance to impart safer crossing practices to pedestrians within an extremely relevant environment. Ambient advertisement created by Amélie, United States for CDOT, within the category: Public Interest, NGO.
Film advertisement created by 180 Amsterdam, Netherlands for PlayStation, within the category: Gaming.
Film advertisement created by Havas, France for Mercurochrome, within the category: Health.
Film advertisement created by Retroviral, South Africa for RocoMamas, within the category: Food.
Film advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.