Problem Millennials think that all insurance companies are the same and don’t pay attention to them till their big life moments come around. So, how can Sonnet, Canada’s first fully online home and auto insurance company not only be remembered, but also protect the optimism of their policy takers? Insight Insurance companies receive tons of bad news every day that gets collected as highly specific data for auto and home products. Idea Using negative data to help new customers make fact-based positive choices. Film advertisement created by Miami Ad School, India for Sonnet, within the category: Finance.

Digital advertisement created by McCann, Israel for Honda, within the category: Automotive.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Film advertisement created by Jax, United States for The Joker, within the category: Movies.

Film advertisement created by Ogilvy, Australia for Swinburne, within the category: Education.

Film advertisement created by GSD&M, United States for Popeyes, within the category: Food.

In their latest offering, Rattle charted a course to evolve the brand, elevate the messaging, and create a look and feel that positions BHC as an ambassador to Boston by way of its harbor. Film advertisement created by Rattle Advertising, United States for Boston Harbor Cruises, within the category: Recreation, Leisure.

Film advertisement created by Bensimon Byrne, Canada for Scotiabank, within the category: Finance.

In the style of a visual essay, iconic moments, imagery, and quotes from the past year address the heightened attention around diversity and inclusion. Ultimately, we explore how advertising responded to 2020 regarding issues of equity, both onscreen and behind the scenes. Advertising has the power and the reach to take responsibility for shifting the culture. This piece outlines how mass communication is the tool that we can use to change perceptions in a conversation that is just starting.

Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Digital advertisement created by Saatchi & Saatchi, Hungary for Rustavi2, within the category: Public Interest, NGO.

Film advertisement created by Architect, United Kingdom for St. John Ambulance, within the category: Public Interest, NGO.

Film advertisement created by BrandHealth, Canada for Peterborough Council on Aging, within the category: Public Interest, NGO.

Integrated advertisement created by Goodby Silverstein & Partners, United States for Doritos, within the category: Food.

Experiential advertisement created by The Classic Partnership, United Arab Emirates for Medcare Hospitals & Medical Centres, within the categories: Health, Professional Services.

Film advertisement created by Grey, United Kingdom for The Sun, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Sra. Rushmore, Spain for International Committee of the Red Cross, within the category: Public Interest, NGO.

A unique web series focusing on the people, passion and workmanship behind perfect driving moments. Watch all episodes at http://www.michelin.co.uk/every-gesture-counts Digital advertisement created by TBWA, France for Michelin, within the category: Automotive.