Digital advertisement created by Leo Burnett, Italy for Always, within the category: Health.

Digital advertisement created by Y&R, Australia for AdNews, within the category: Media.

Motorbikes make up less than 1% of road traffic but account for more than 20% of serious and fatal vehicle casualties in the UK. To address this stark statistic adam&eveDDB and Highways England have created a new campaign encouraging motorcyclists to take control of their own safety by taking as much care of their own bodies, as they do their beloved bikes. The campaign focuses on the launch of a brand-new “bike parts” shop but, instead of bike parts, the shop stocks prosthetics used in surgery to repair the body after a crash. The ‘BikerTek’ parts shops, produced in partnership with Haygarth, have appeared at 13 motorcycling events, festivals and cafés around the country throughout the summer. The ‘parts’ in the shop looked like high-end bike parts, but on closer inspection were in fact medical implants you may need if undergoing major surgery following an accident. The shops were all staffed by real bikers who had survived accidents and had prosthetic parts fitted as a result, so they could talk to bikers about the tactics and skills required to avoid accidents. adam&eveDDB created an online film showing the unsuspecting bikers’ reactions when they find out what the parts in the shop are really for. The film ends with the strapline ‘Bikes repair easier than bikers’. Integrated advertisement created by Adam & Eve, United Kingdom for Highways England, within the category: Public Interest, NGO.

If this were an ordinary sub, you'd eat it an ordinary way. According to science, the fastest way from table to mouth is a straight line. This is an acceptable way to eat a normal sub. But for the Chicken Bacon Dipper, with all-white-meat chicken, smoky bacon, chipotle jack bread and a zesty side of cheese sauce made for dipping, normal is not on the menu. This extraordinary sub deserves an extraordinary way to be eaten. Film advertisement created by VML, United States for Quiznos, within the category: Food.

Digital advertisement created by Langland, United Kingdom for Confidante, within the category: Health.

3 minutes. 3 centuries. Cinderella like you've never seen her before. Two performance design courses at Arts University Bournemouth have collaborated to produce a short film that showcases almost one hundred costumes spanning three centuries. Students and staff from BA (Hons) Costume and Performance and BA (Hons) Make-up for Media and Performance have shunned the traditional recruitment video in favour of a fresh, and sometimes, violent take on the story of Cinderella, shot entirely from her point of view. 150 students spent five months painstakingly creating the costumes, make-up and hair design to ensure they remain true to their eras of the 18th, 19th and 20th centuries. The film’s ending line — ‘storytelling from an original point of view’ — captures the courses’ creative approach to both teaching and way they promote themselves. Digital advertisement created by Creative Forager, United Kingdom for Arts University Bournemouth, within the category: Education.

Digital advertisement created by Publicis, France for AXA, within the category: Finance.

Film advertisement created by Tribe, Latvia for Latvian National Armed Forces, within the category: Public Interest, NGO.

Film advertisement created by OwenKessel, South Africa for Amstel, within the category: Alcoholic Drinks.

Integrated advertisement created by Team One, United States for Lexus, within the category: Automotive.

Film advertisement created by Fallon, United Kingdom for Sony, within the category: Electronics, Technology.

From zero to 100km/h (62 mph) in just 2.9 seconds sounds very nice. But would that help with the XXXL-experiment? Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Emotional 3.5 minute online brand advertisement. It started with an old photo and ended in a precious moment. At Destinology, our luxury travel experts know it’s the personal touch that makes a holiday extra special - after all it's all about you. Your time. Your place. Your Destinology. Film advertisement created by asg designs, United Kingdom for Destinology, within the category: Hospitality, Tourism.

Hitchhikers are usually seen along the main roads where most cars are. Audi is not most cars. Film advertisement created by Saatchi&Saatchi, Bulgaria for Audi, within the category: Automotive.

Film advertisement created by Retroactive, South Africa for SuperSport, within the category: Sports.

Film advertisement created by Saatchi & Saatchi, Israel for Ford, within the category: Automotive.

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

An entire french village is mobilizing to celebrate its cheese. Film advertisement created by WNP, France for Saint-Loup, within the category: Food.

Ex adman Peter Heron and ex ECD Walt Connelly (Ogilvy and Mather) have found a new jeans label called I AM NOT A VIRGIN www.iamnotavirgin.com. The materials used are non-virgin (plastic bottles). Recently they got some unexpected fan mail from an unexpected fan. Richard Branson and the Virgin Group claim to own the word Virgin in I AM NOT A VIRGIN. Digital advertisement created by Ogilvy, United States for I Am Not A Virgin, within the category: Fashion.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.