The MIFF Emotion Simulator will allow Melburnians to physically experience the emotions of a MIFF film, before they see it.

 This artistically-lead scientific experiment is a custom-built movie chair that sees the face of willing participants electro-stimulated to demonstrate the way a movie will make someone feel, before the choose to see it. 

Participants will have 12 electrodes placed on the various major muscles of the face, allowing the simulation of happiness, sadness, disgust, fear, anger, and surprise. Participants can then choose which films from this year’s Festival they’d like to experience. In this way a two-hour film is concentrated into a minute-long experience unlike any other.

A chair-mounted camera films each session creating one-off film clips that can be shared via social media throughout the Festival’s duration, by MIFF itself as well as the participants. These provide a unique facial movie preview for the people of Melbourne to watch to determine what sort of film they wish to watch from the over 370 on offer at this year’s MIFF.
 Ambient advertisement created by McCann, Australia for Melbourne International Film Festival, within the category: Recreation, Leisure.

When MasterCard Canada started the search for their 2013 interns, they wanted applicants to share their vision of how much better a cashless world could be. By showcasing common cash related problems in a futuristic context, these videos were created to inspire and drive applicants to enter at the MasterCard #Internswanted Facebook page. Film advertisement created by MacLaren, Canada for MasterCard, within the category: Finance.

Film advertisement created by Shackleton, Spain for EuroMillions, within the category: Gambling.

Film advertisement created by DDB, United Kingdom for Mulberry, within the category: Fashion.

One of the most important music festivals in Romania, Electric Castle offers a unique experience that takes place annually, from Thursday to Sunday, on the amazing domain of Banffyh Castle, near Cluj-Napoca, in Transylvania. Integrated advertisement created by Golin, Romania for Electric Castle, within the category: Recreation, Leisure.

Digital advertisement created by AKQA, Brazil for Nike, within the categories: Fashion, Retail Services.

D.O.P. :Elodie Tahtane Film advertisement created by BDDP, France for Grundig, within the category: Electronics, Technology.

Digital advertisement created by GALE Partners, Canada for GALE Partners, within the category: Agency Self-Promo.

Digital advertisement created by Publicis, Brazil for Publicis, within the category: Agency Self-Promo.

Digital advertisement created by DM9Sul, Brazil for O Pão dos Pobres Foundation, within the category: Public Interest, NGO.

Crazy stuff happen in front of Domino’s, but they are not as unbelievable as the price of the pizzas. Film advertisement created by Les Aiguilleurs, France for Domino’s, within the category: Food.

Digital advertisement created by VML, Poland for Project:Poland, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Canada for Centraide, within the category: Public Interest, NGO.

Film advertisement created by McKinney, United States for Ad Council, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Film advertisement created by DDB, New Zealand for SKY, within the category: Media.

Film advertisement created by Hunt Adkins, United States for iWireless, within the category: Electronics, Technology.

Film advertisement created by Havas, United Kingdom for Expo 2020, within the category: Recreation, Leisure.

Film advertisement created by Forsman & Bodenfors, Sweden for Klinsky, within the category: Food.