In winter, mice climbed into a ForteBank ATM in Astana and chewed on bills. Amateur video, which shows the logo of the bank, got into one of the most popular Kazakhstani social network community on Instagram. Within a few hours, the video would have turned up in the media - it was crucial to eliminate the risk that Forte ATMs would become unreliable, and transform the newsbreak into something positive for the bank. Idea: We decided to make a story about kindness out of this and helped to spread it. On behalf of ordinary users, we sent the link to the post to the top Kazakhstani media. The media picked up the news hook with our comment - that the rodents were hiding in the ATM from the recent blizzard, but now they are safe. Then the story was picked up by top Kazakhstani public pages on VK and Instagram, other media and ordinary users. In the meantime, we found these mice, bought a cage for them and brought them to the head office of ForteBank for a tour - and posted photos on our official page. The news was also picked up by public pages and then by the media. Digital advertisement created by Kombinat, Kazakhstan for ForteBank, within the category: Finance.

Film advertisement created by Campbell Ewald, United States for Energy Upgrade California, within the category: Industrial, Agriculture.

Film advertisement created by Barton F. Graf, United States for Supercell, within the category: Gaming.

Digital advertisement created by Goodby Silverstein & Partners, United States for Daughters of the Evolution, within the category: Education.

Now you don’t have to decide. With Boxer Flex16 you can pick and choose your favourite TV channels and change for free each month. Film advertisement created by CP+B, Sweden for Boxer TV, within the category: Electronics, Technology.

Digital advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.

Film advertisement created by Inbar/Merhav/Nissan, Israel for Colon 101, within the category: House, Garden.

Digital advertisement created by VIA, United States for Effie Awards, within the category: Professional Services.

Film advertisement created by Zulu Alpha Kilo, Canada for HomeEquity Bank, within the category: Finance.

Sound and music agency DLMDD today unveils a first of its kind music experiment inspiring prominent musicians and artists around the world to collaborate and compose their unique soundtrack to isolation. The experiment was initiated during the COVID-19 lockdown by Max De Lucia, co-founder of DLMDD. It sees the creation of one continuous piece of music by a host of distinguished musicians and producers, each contributing 15 seconds of original music to the score each day. GRAMMY award winner Davide Rossi, a musician, composer and producer famous for his work with artists including Coldplay, U2, Ed Sheeran, Goldfrapp and Kanye West, kicked off the project by recording 15 seconds of music in Copenhagen, before sending the piece around the world, with musicians from Ireland, Malaysia, Japan, Mauritius, the UK and US adding their contributions in turn. The Lockdown Experiment has amassed contributions from leading names internationally across the music industry, including: Davide Rossi, Copenhagen based string virtuoso famous for work with Coldplay, Ed Sheeran, Goldfrapp and Gorillaz Guy Katsav, producer who works with Groove Armada, Laura Marling & David Guetta Orla Gartland, Irish YouTube sensation Julian Velard, New York based singer songwriter and pianist Rob Eckland, West End musical director Lily Carassik, Instagram sensation and George Ezra band member Anil Sebastian, artist and director of London Contemporary Voices Cherif Hashizume, Brian Eno and Jon Hopkins collaborator Natalie Holt, Ivor Novello winning film composer famous for Paddington score among others Nathan Cox, Declan McKenna bassist Charlie Draper, famous Theremin player Solomon O.B, UK Spoken Word Artist of The Year Ronnie Maestro, 8-year old drumming sensation Max De Lucia, creator of the Lockdown Experiment and co-founder of DLMDD comments: “Amongst the chaos and uncertainty caused by Covid-19, people around the world are being brought together by the enormous power of music. This experiment is more than just a show of music’s ability to connect us during these times, it’s also a great display of the creativity that’s happening whilst we’re all locked away behind closed doors. Digital advertisement created by DLMDD, United Kingdom for DLMDD, within the categories: Agency Self-Promo, Public Interest, NGO.

Film advertisement created by Sherry Matthews, United States for Texas Department of Family and Protective Services, within the category: Professional Services.

Film advertisement created by Acne, Sweden for Vitamin Well, within the category: Non-Alcoholic Drinks.

Film advertisement created by TRY, Norway for Tine, within the category: Food.

Film advertisement created by TBWA, Ireland for McDonald's, within the category: Food.

Film advertisement created by Lowe, United Kingdom for British Heart Foundation, within the category: Public Interest, NGO.

Film advertisement created by Tribal, Singapore for Government of Singapore, within the category: Public Interest, NGO.

Cup Noodles®, instant noodle brand by Nissin, is celebrating 27 years of Brazil and the party's stage will be Rock in Rio! To talk about the strong relationship of the product with the world of music, Dentsu Brazil created an unexpected campaign full of humor and allusions to number 27. However, Nissin cannot ignore the warnings that using 27 in the context of Rock is not a good idea. The number in question is said to be to the world of music just as 13 is to popular belief: GIVE IT BAD LUCK! Say Jimi Hendrix, Janis Joplin, Jim Morrison, Kurt Cobain and Amy Winehouse, some of the “participants” of the famous Club of 27, icons of world music who turned 27 at the age of 27, that become stars on the stages of eternity. To remove any curse and not to link the name of the festival to these facts, the brand decided to play with the reference and redesign the entire campaign. In the narrative, the campaign airs, and after comments on social networks about the history of number 27, Nissin decides to remake the entire content. Thus, the pieces that would already be finished undergo adaptations “hastily” and receive stripes and “patches” with the said number changed to 26 + 1. Digital advertisement created by Dentsu, Brazil for Nissin, within the category: Food.

For over a year now, a majority of the U.S. workforce has been working in home offices, making National Work From Home Day on June 24 more of a punchline than a day to celebrate. To inspire a change to the mundane, GMC will launch a new weeklong campaign “Work From Anywhere” on June 24, encouraging customers to change their usual routine and explore the world around them. To encourage participation, GMC will offer complimentary in-vehicle Wi-Fi data for the first 20,210 existing GMC customers to opt-in and get out, while staying connected. Eligible participants who engage with the “Work from Anywhere” campaign on social media can also enter the brand’s sweepstakes for a chance to win a new GMC Sierra AT4. Customers are encouraged to participate by sharing their office setups on social, tagging @GMC and #WorkFromAnywhere.

Film advertisement created by Y&R, United States for Joyful Heart Foundation, within the category: Public Interest, NGO.

The Fleadh Ceoil is the largest celebration of Irish traditional music in the world. TG4 are televising the event across nine days. We wanted to show viewers a sneak-peak of the kind of extraordinary musicians on show over the course of the festival. Digital advertisement created by Publicis, Ireland for TG4, within the category: Media.