Every year, around 140 people lose their lives at the UK and Irish coasts. This year in particular, owing to international travel restrictions and a greater reluctance to holiday abroad, we expect millions more people to visit the coast between May and September. The RNLI has teamed up with independent creative and production agency Five by Five to ensure these families keep safe when visiting the coast - using an animated sing-along PSA. Film advertisement created by Five by Five, United Kingdom for RNLI, within the category: Public Interest, NGO.

Digital advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

Film advertisement created by JWT, Argentina for Clarin, within the category: Media.

Many Critically Endangered species may go extinct by the time these cards expire. Mastercard, in partnership with Conservation International, is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife. The Wildlife Impact Card program enables consumers to make donations to help protect wildlife habitats, including those that are home to many Critically Endangered species. Across the world, habitat loss poses the greatest threat to wildlife, with 1 million animal and plant species now at risk of extinction. As more people increasingly express personal intent to help protect the environment and wildlife, the Wildlife Impact Card program offers consumers an opportunity to contribute to Conservation International’s efforts to conserve the habitats of many Critically Endangered species globally, including the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey and the Black-and-White Ruffed Lemur. Integrated advertisement created by McCann, United States for MasterCard, within the category: Finance.

Sharpies are permanent markers used to jot down and record permanent thoughts. In order to connect to a millennial demographic, Sharpie wanted to hone in on the topics that millennials of today were dealing with, and demonstrate how the timeless marker could make an impact. Film advertisement created by Miami Ad School, United States for Sharpie, within the category: Office Equipment.

Film advertisement created by Republika, Macedonia for Government of Macedonia, within the category: Public Interest, NGO.

Digital advertisement created by Droga5, United States for Chobani, within the category: Food.

Film advertisement created by Barton F. Graf, United States for Supercell, within the category: Gaming.

‘The National Debate’ by Leffe: divided land reunites on a 400km-long terrace. In 2011, Belgium broke the world record for the longest period without a government (541 days). On May 26 2019, Belgium voted again. The result was an even more fragmented political landscape between the Dutch-speaking North of the country and the French-speaking South. So divided that the political leaders from both sides of the country refused to sit together at the same table. As a Belgian beer brand, Leffe wanted to send them a strong signal and avoid to beat that world record again. And nothing like a good Leffe to start a discussion on a topic such as politics. Even more true, around a table on a terrace this summer. 100 days after the elections, and with the politicians going nowhere, Leffe decided to create the longest terrace ever in the hope of uniting the two communities and bringing them back together. The beer brand placed 1000 tables along the 400 km language border, and invited 1000 Flemish and 1000 French speakers to share a beer together. Participants were also asked to discuss 10 political questions set by a Professor and political scientist, and reach (at least) 1000 compromises. In order to set an example to the national politicians that they should come together to create a new government as soon as possible. The objective was to stimulate the debate. And the least we can say is that Leffe and BBDO Belgium have succeeded! This campaign was a real success and generated lots of reactions, participations, PR mentions in major national and international media, such as The Wall Street Journal, Euronews, ZDF… but also an impressive sales rise! Curious to discover the results of this? Watch the case movie below. Cheers! Always welcome. Experiential advertisement created by BBDO, Belgium for Leffe, within the category: Alcoholic Drinks.

Film advertisement created by Spark44, United Kingdom for Jaguar, within the category: Automotive.

Bacardi’s brand slogan is to “set the heart free”. We focused on the tendency for drinkers to get louder as they consume alcohol. By raising their voices when they drink, people naturally enjoy releasing tension. So we prepared an uproarious festival, where people could forget themselves by screaming with the loudest voice of their life. Ambient advertisement created by Dentsu, Japan for Bacardi, within the category: Alcoholic Drinks.

GIANT has everything you need at prices you’ll love. Film advertisement created by Brownstein Group, United States for Giant, within the category: Retail Services.

The Constructus Masterclass, is an annual event run by The Jupiter Drawing room (Cape Town), in an effort to support local majority black-owned creative entrepreneurs and transform the local industry. Respected industry leaders are invited to impart their knowledge to creative start-ups in a setting that is stimulating and interactive. Participants were then invited to submit a proposal on how they intend on growing their business, using insights gained from the workshops. The proposal that was deemed the most insightful and workable, was awarded a substantial grant to invest in their business, and given access to the leadership team of The Jupiter Drawing Room (Cape Town) as mentors. Film advertisement created by The Jupiter Drawing Room, South Africa for The Jupiter Drawing Room, within the category: Agency Self-Promo.

Travel comparison website, TravelSupermarket launched a competition before Christmas to win, not only an all-expenses paid, seven night, winter sun holiday to Jamaica, but also a ‘professional clone’ to cover the successful entrant’s job for a week! To be in with a chance of winning, entrants had to tweet a photograph of themselves showing how much they needed some winter sun, using the hashtag #HolidayDouble. Just a few weeks after submitting her photograph, for lucky winner Jenna Osborne, 28, an exec from London, the dream of sunnier climes came true. Whilst Jenna enjoyed a couple of cheeky cocktails by the pool in 28 degrees Jamaica, TravelSupermarket provided her employer with an (almost) physically identical #HolidayDouble.

Film advertisement created by Cossette, Canada for meowbox, within the category: House, Garden.

Film advertisement created by BBDO, France for Mario + Rabbids Kingdom Battle, within the category: Gaming.

Film advertisement created by Serviceplan, Germany for Santec, within the category: Electronics, Technology.

Sant’Agata Bolognese Motor Company ended 2019 celebrating its fans community with the second chapter of the Lamborghini #RealLover quest. The campaign tells the true story of Sterling Bakus and his son, both of them real enthusiasts about Lamborghini. That passion brought the father to start building a 1:1 replica of a Lamborghini Aventador. The son and the whole family are the “victims” of a great surprise to celebrate their love for Lamborghini. Film advertisement created by Providence, Italy for Lamborghini, within the category: Automotive.