Ambient advertisement created by Grey, Brazil for WWF, within the category: Public Interest, NGO.

PostNL – the Dutch Postal Service - has been delivering emotions for many years. On uithethart.nu (the name means ‘from the heart’) we collect emotions and feelings people are sharing through social media, using a smart language filter. All these messages are divided into categories, and this makes it possible, for the first time in the Netherlands, to see how people are feeling in real time. Whenever a message touches a nerve, people can respond by posting a heart sign or a response. This makes the best messages of every day come floating to the top. During the campaign, the best message of the day received a surprise batch of real mail: all the responses were copied onto real postcards, which were delivered in person by the Twitterer of the Year, Dutch celebrity Nicolette van Dam. Digital advertisement created by Greenberry, Netherlands for PostNL, within the category: Professional Services.

Film advertisement created by The Richards Group, United States for RAM, within the category: Automotive.

Film advertisement created by Grey, Argentina for Itau Bank, within the category: Finance.

Film advertisement created by Wieden + Kennedy, India for Royal Enfield, within the category: Automotive.

Film advertisement created by The Day One, Spain for Gogogate 2, within the category: House, Garden.

Estimates are that hundreds of thousands of our native animals are killed on our roads every year. While not every accident can be avoided, driving with more care especially at dusk and dawn can help save lives. Many marsupials are carrying pouch young and the lives of these orphans can often be saved if advice from rescue groups such as WIRES is sort quickly. Film advertisement created by Republic of Everyone, Australia for Wires, within the category: Public Interest, NGO.

Reebok looked to engage with its FitGen audience in a new and exciting way to break through the clutter, increasing Reebok brand awareness in the region by creating buzz around our core message that: The Gym is Everywhere. We launched a high impact digital campaign with a customized microsite, inviting people to share their fitness stories from around their cities with #GymIsEverywhere, using hero influencers films to launch the campaign and get people moving. This campaign issued a wake-up call for city residents inviting them to open their doors and get out into the street for a new level of working out with over 1.6M Social Engagements (a 21% Engagement Rate). Integrated advertisement created by Socialize Agency, United Arab Emirates for Reebok, within the categories: Fashion, Retail Services, Sports.

Film advertisement created by DDB, Argentina for Volkswagen, within the category: Automotive.

We have joined forces with two of Australia’s favourite underwear brands (Bonds/Bras N Things) to create a campaign to raise awareness and much-needed funds in order to combat ovarian cancer! Ovarian cancer doesn’t have the equivalent recognition or support of other female cancers. Such a low profile makes fundraising a challenge and leaves the women, who are living with the disease, feeling isolated and neglected We collaborated with Australia’s favourite underwear brands – Bonds and Bras N Things – to develop a mass awareness campaign that called upon all Australians to become heroes simply by purchasing underwear. Only in this case, they’re no ordinary undies – they’re Overies. You wear them over your pants on World Ovarian Cancer Day, like a true hero. 100% of profits go directly to Ovarian Cancer Australia to save lives. Together we can fight Australia’s deadliest female cancer. Film advertisement created by 10 feet tall, Australia for Ovarian Cancer Australia, within the categories: Fashion, Retail Services.

Film advertisement created by Leo Burnett, Portugal for IndieJunior, within the category: Recreation, Leisure.

Digital advertisement created by Ensemble, Thailand for Microsoft, within the category: Electronics, Technology.

Outdoor advertisement created by Ogilvy, Argentina for La Voz del Interior, within the category: Media.

Ambient advertisement created by Grey, Brazil for Foca, within the category: Alcoholic Drinks.

The service is set to launch officially in the fall.

Film advertisement created by Razorfish, United States for Mercedes, within the category: Automotive.

Print and radio channels were used to lead people to www.wordherinnerd.be. On this contest blog people could upload stories related to gift moments that went wrong, in a funny or embarrassing way. Three commercials were posted on several video sharing websites.

Film advertisement created by Milkshake And Rocket, United Kingdom for Moutai, within the category: Alcoholic Drinks.

Direct advertisement created by TBWA, United Arab Emirates for Red Tomato Pizza, within the category: Food.

Film advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.