It’s been 70 years since a British dignitary let alone British Royalty has visited in Israel. By Israeli standards this is a wonderful opportunity for celebration and an even better one for brands to give the young prince a royal welcome ‘Israeli style’. That is why Super-Pharm, Israel’s largest drugstore chain, working together with BBR Saatchi & Saatchi advertising bought up a huge billboard space at the entrance to Jerusalem along the Prince’s schedule journey into the capital. The billboard meant for the fair skinned and slightly balding young royal, tells him that the London sun is nothing compared to the scorching Israeli sun and kindly nudges the prince on to buy and apply Life Sunscreen. But while the billboard’s message seems mostly straightforward and innocent, it of course could not refrain from poking a little fun and derision at the “Sun” British Daily Newspaper known for grilling the royal family any occasion it gets. Outdoor advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Pharmaceutical.

Art Director:Prasun and Gauri Film advertisement created by TBWA, India for Kuoni, within the category: Transport.

Ambient advertisement created by Isobar, Poland for Polish Radio, within the category: Media.

Colorist: Dave Pickett Film advertisement created by Ames Scullin O'Haire, United States for Mitsubishi, within the category: Electronics, Technology.

Film advertisement created by Dare, United Kingdom for Diageo, within the category: Alcoholic Drinks.

See the project and make a donation to bolster your own book at http://www.OneDollarOneShow.com Crowdfunding campaign gives all ad-folk chance to win One Show Pencil. The One Dollar One Show is the world’s first advertising campaign where the credit list is up for sale. This new crowdfunding project aims to help everyone from students to industry vets get ahead in the ad-world by hopefully adding a One Show Gold Pencil to their portfolio. Here’s how it works: For as little as $1, anyone can purchase a “Creative Team” credit on the project and, for a little extra money, backers can even customize their credit. From “Writer” to “Chief Creative Officer”, it’s all up for sale, with 100% of the contributions going towards the submission fees for the project to enter the One Show. The campaign, hosted on Indiegogo, draws on some great industry insights, like how awards lead to career growth or, as the One Dollar One Show puts it: LinkedIn messages from David Droga. It’s an idea that’s starting to resonate, as the One Dollar One Show reached its first goal in less than 2 days. But they’re not done yet, the campaign includes many stretch goals including entering more award show categories, and even different award shows including D&AD and Cannes. As the One Dollar One Show says, they can’t guarantee success at awards shows but for as little as $1, what agency-folk wouldn’t take the chance to get a One Show credit in their book? Digital advertisement created by Rethink, Canada for Rethink, within the category: Agency Self-Promo.

Warde is a fabrics store that has been in most Lebanese homes for 130 years. This commercial is about the journey we all make in search of a place. A place that feels like home. This is our quest for home. Film advertisement created by Leo Burnett, Lebanon for Warde, within the category: House, Garden.

Digital advertisement created by Leo Burnett, Italy for Samsung, within the category: Electronics, Technology.

Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Wenderfalck, Sweden for Fastighetsbyrån, within the category: Professional Services.

Grade: Mark Horrobin / Smoke & Mirrors Digital advertisement created by Copa90, United States for Copa90, within the category: Media.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

In March 2019, Cogent launched ‘Pay’m back securely’, a campaign designed to create differentiation in a sea of ‘convenience and speed’ marketing messages in the category. The campaign draws on the fact that Paym is uniquely backed by 15 major banks and building societies. Integrated advertisement created by Cogent, United Kingdom for Paym, within the category: Finance.

Integrated advertisement created by BBDO, Canada for M&M's, within the category: Confectionery, Snacks.

Film advertisement created by Team Cornett, United States for VisitLEX, within the category: Hospitality, Tourism.

Film advertisement created by TBWA, United States for NKLA, within the category: Public Interest, NGO.

In the manner of a tale, this animated film introduces us to the story of Simon, a young thirty-something whose life is punctuated by work. The sudden disappearance of his explorer father will take him to Mexico, on the trail of a suitcase with a mysterious content. But arrived on the spot, the suitcase has disappeared... Thanks to the new connected and geolocalisable suitcase system launched by the French high-end luggage brand, the hero will be able to locate and follow the suitcase all over the world. In contact with the spectacular landscapes of Vietnam, Mauritania, Nepal, thanks to some knowing encounters, we will follow the transformation of Simon. Traveling the world of emotions, the hero will do much better than discover the suitcase: he will find himself. A sensitive adventure that reminds us that it is not the destination that matters, but the journey. And no matter what life contains, you just have to live it. The animated film, 3’30 long and directed by Against All Odds, to which we owe the animated film Justino, has been broadcasted on the web on April 30th and on Air France flights in the summer. Film advertisement created by Buzzman, France for Delsey, within the category: Personal Accessories.

Switch Guarantee Guy is back, this time showing everyone how effortlessly rewarding moving banks can be thanks to the Current Account Switch Service. Engine teamed up with OK Go director Bob Partington to create a 360° set that let SGG highlight the rewards on offer in one continuous shot, emphasising the seamlessness of the switch process. Film advertisement created by Partners Andrews Aldridge, United Kingdom for Current Account Switch Service, within the category: Finance.