Digital advertisement created by Ogilvy, United Arab Emirates for Berlitz, within the category: Education.

There are thousands of children in Canada awaiting permanent homes. It’s heartbreaking...yet no one seems to know about it. Until The Last Child needed to develop communication that would address this issue. After rigorous research, we discovered that there are currently over 30,000 children waiting for families. A number that we brought to life in a striking way. We created a spot with an empty sports stadium that holds 30,000, and one solitary child at the center. The spot features a rendition of Kings of Leon’s “Use Somebody” sung by a choir of Canadian children. Our spot launched on TV, cinema, and online nation-wide in Canada on Family Day – a statutory holiday in Canada symbolizing the importance of family. It was the perfect opportunity to highlight that while many kids were enjoying a fun-filled weekend with their parents, thousands of kids where still waiting for permanent families of their own. Film advertisement created by The&Partnership, Canada for Until The Last Child, within the category: Public Interest, NGO.

Film advertisement created by BarrettSF, United States for Made in a Free World, within the category: Public Interest, NGO.

As students get ready to go back to campus for the first time in over a year, experts believe there will be an uptick in sexual assault in what is considered to be a perfect storm of those experiencing campus life for the first time and older students wanting to make up for lost time. To combat this, It's On Us, the nation’s largest nonprofit program dedicated to college sexual assault prevention and survivor support, and independent creative agency Mekanism, have created a Back to School campaign to build awareness of bystander intervention education tactics. Film advertisement created by Mekanism, United States for It's On Us, within the category: Public Interest, NGO.

Jawwy, a Saudi telecom brand from STC believes in fairness at all times! And it’s well known that during Ramadan people do good deeds and heping others, more than at any other time of the year. But, it tends to be “limited time goodness.” With Ramadan ending, Jawwy felt it was important to remind everyone to live that Ramadan spirit all year long by making sure that doing good deeds and helping others becomes an everyday habit. Because, to be honest, it’s not fair to limit goodness to just thirty days when we can spread fairness and goodness all year round! Since Ramadan tends to be the advertising bonanza in the Middle East with advertisers investing in campaigns, this year Jawwy did its Ramadan campaign … after Ramadan! A series of teasers were launched during the last few days of Ramadan with the main campaign kicking-off just after the holidays with an online film showing how differently people act in and out of the holy month. https://www.youtube.com/watch?v=PSJBKNhzYLI (Note: Turn on subtitles for all non-Arabic speakers) A digital challenge was then launched asking people to keep the Ramadan spirit alive by picking a simple good deed (Donate – Feed – Help – Visit – Tolerate - Smile) and then tagging a friend to do the same so that the circle of fairness never stops! But Jawwy’s after-Ramdan campaign did not stop there! It went live on the ground too with activities you normally only see during Ramadan except this time it was outside the holy month! Jawwy placed donation boxes in the supermarkets, hosted meals for the needy in Mosques and distributed water at the traffic lights. While other brands were active during the month of Ramadan much like the goodness of people, Jawwy, with the support of FP7 McCann Riyadh and FP7 McCann Dubai is looking at owning the rest of the year with its clever, insightful and meaningful after-Ramadan campaign, across different occasions through out the year extending the idea to cover other areas such as helping the environment, being a better citizen and colleague, practicising safe driving habits and many. more. Content advertisement created by McCann, Saudi Arabia for Jawwy, within the category: Electronics, Technology.

Film advertisement created by Johannes Leonardo, United States for Google, within the category: Electronics, Technology.

Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotises them. Film advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

Film advertisement created by McCann, Ireland for Deep RiverRock, within the category: Non-Alcoholic Drinks.

To promote DEVIL'S DUE, a new horror movie by 20th Century Fox, Thinkmodo created a hidden camera experiment with an animatronic "devil baby". Ambient advertisement created by Thinkmodo, United States for Devil's Due, within the category: Media.

Film advertisement created by gnet, United States for World of Warcraft, within the category: Gaming.

Crazy things happen in front of Domino’s, but they are not as unbelievable as the price of the pizzas. Film advertisement created by Les Aiguilleurs, France for Domino's Pizza, within the category: Food.

Film advertisement created by Hemisphere Droit, France for IKEA, within the category: House, Garden.

Film advertisement created by Grey, Peru for Jumps, within the category: Confectionery, Snacks.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.

Film advertisement created by Leo Burnett, Australia for SPC Ardmona, within the category: Food.

Children dream of playing with their parents… but these do not always have time to spend with the kids. This is why Hasbro reunited 4 children to ask them about it. Calling on real parents/kids duos, a surprise has been prepared for them ! Video has made 2,7 million organic views on only one media: http://bit.ly/2Xz19Bm Experiential advertisement created by Creapills, France for Hasbro, within the category: Gaming.

Outdoor advertisement created by BBDO, Australia for Bonds, within the category: Fashion.

Digital advertisement created by The Martin Agency, United States for Moen, within the category: House, Garden.

Mass school shootings have become a tragic reality in this day and age. And we all agree something must be done. But our administration's best idea is to use educational funds to purchase guns and gun training for teachers. So they want the very people we expect to take care of our children to be able to potentially pull the trigger against one. We think that's dangerously irresponsible. Teachers shouldn't have to learn how to kill. So we created this film and released it under #notinourclass to help drive awareness and start a discussion around this issue.

The singing garbage men. Schneider Umweltservice AG is the leading recycling and environmental service company in Zurich. To communicate their services, the employees have decided to make a Videoclip and sing. After an internal casting, the singers were found. And that's the result. Digital advertisement created by Streuplan, Switzerland for Schneider, within the category: Industrial, Agriculture.