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Film advertisement created by Fred & Farid, Algeria for Amor Benamor, within the category: Food.
URL: http://www.attraction-lemanga.fr DDB Paris creates a 10 minute interactive film to raise awareness about tobacco companies manipulating today's youth. 40% of 11-15 year olds smoke in France and hundreds of thousands start smoking every year. Instead of using a very harsh communication we decided to speak in a familiar voice and create a japanese anime that would convey our message in a way that french adolescents would share between each other. In the very early stages of production we involved digital production company UNIT9 and japanese animation company Studio4C. Together with their director Koji Morimoto, who worked on Akira and Animatrix, we created a seamless interactive anime that was made especially for the internet. Working hand in hand we were able to develop the interactions in a way that has never been done before, and allowed us to fully integrate the animation and interactive assets. After 12 months of hard work, the project was launched in cinemas, rich-media banners, projected on the walls of french high schools and was featured on major french TV channels. Digital advertisement created by DDB, France for Association de défence contre le tabac, within the category: Public Interest, NGO.
Film advertisement created by Bleublancrouge, Canada for Star Wars Identities, within the category: Professional Services.
Outdoor advertisement created by The Electric Factory, Uruguay for Lifebuoy, within the categories: House, Garden, Pharmaceutical.
Film advertisement created by BBDO, United States for Lowe's, within the category: Retail Services.
Can anything overpower The Lynx Effect? This brand new spot answers the question in true Specsavers style… Directed by multi award-winning director Daniel Kleinman (Rattling Stick) and written by Specsavers creatives Neil Brush and Simon Bougourd.
Film advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.
Ambient advertisement created by INNORED, South Korea for Chungjungone, within the category: Food.
Film advertisement created by Wieden + Kennedy, United Kingdom for Hudl, within the category: Electronics, Technology.
Film advertisement created by BBDO, United Kingdom for Pedigree, within the category: House, Garden.
Digital advertisement created by Vitro, United States for Toyo, within the category: Automotive.
Direct advertisement created by BBDO, Brazil for Billboard, within the category: Media.
Film advertisement created by TBWA, Israel for ELA Recycling, within the category: Professional Services.
Film advertisement created by Wieden + Kennedy, China for Nike, within the categories: Fashion, Sports.
Johns Hopkins scientists have discovered that exposure to secondhand cannabis smoke causes intoxication. To try to avoid this, was placed masks in high zones from Uruguay.
Film advertisement created by Uncommon, United Kingdom for Formula E, within the category: Sports.
IRN-BRU launch a new campaign on April 13 th showcasing their standing as the definitive tenacious, unapologetic and bold soft drink. The new work celebrates the fearlessness of the brand, their drinkers (and some inanimate objects) in a way only IRN-BRU can. Film advertisement created by Leith, United Kingdom for IRN-BRU, within the category: Non-Alcoholic Drinks.
Film advertisement created by BBDO, Canada for Right To Play, within the category: Public Interest, NGO.