Film advertisement created by Ogilvy, Brazil for Hasbro, within the category: Toys.

Film advertisement created by Rosapark, France for Thalys, within the category: Transport.

Film advertisement created by Cossette, United States for McDonald's, within the category: Food.

MINI challenged DDB PARIS to find a smart way to drive more people to the MINI Stores in Paris for them to book a test drive. However, opening a new store in Paris is extremely costly, thus MINI had only 3 stores where people could experience the cars. We realized that the only thing you need to sell a MINI is a MINI itself, so we came up with a fun execution that literally transforms MINIs into… MINI Stores. We created custom signage and transformed the MINI cars into actual stores, complete with a salesman, brochures and opening hours. People could “come in” the stores and take them for a ride, directly experiencing the best part about MINI - the car itself. We opened 10 new stores (first in Paris and now to be deployed all over France) multiplying the access points to the MINI brand and the number of test drives. Additionally, wherever we parked a MINI Store, we immediately branded the location as a MINI location – all for the price of a parking ticket. For those who really wanted to, the MINI stores were for sale themselves. As a result, we changed the way a store should look like and added another piece to the MINI universe, creating more buying opportunities and a whole new business model that only MINI can propose. Ambient advertisement created by DDB, France for Mini, within the category: Automotive.

Film advertisement created by The Martin Agency, United States for Timberland, within the category: Fashion.

Film advertisement created by Glow, Germany for Antique Rivet, within the category: Fashion.

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Channel 4 has partnered with Balmain, the historic Parisian luxury fashion house, and that house’s Creative Director Olivier Rousteing, to create brand new short-form drama series, Fracture, starring US singer songwriter Jesse Jo Stark, Charles Melton (Riverdale), Tommy Dorfman (13 Reasons Why) and Ajani Russell (Skate Kitchen). Fracture launches on the 2nd September. It represents Channel 4’s first ever branded entertainment drama series and the first time a fashion house has partnered with a broadcaster in this way – with the cast’s wardrobe featuring Balmain’s Fall 2021 designs throughout each of the 5 x 8 minute episodes.

In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook. Digital advertisement created by Leagas Delaney, Germany for Leagas Delaney, within the category: Agency Self-Promo.

Saudis lacked understanding of what low-fare airlines is and flyadeal was not top of mind in the category. We created a rapid boost in brand and category awareness and pranked the nation on social media with Cargo Passenger Class, a "new breakthrough in aviation that allows you to travel in the cargo hold”. After creating a full immersive experience of CPC including poster ads, a documentary video, and entire booking site, we revealed that it was all a joke with the campaign slogan "you don't have to go to this length for a good deal... fly for less with flyadeal". In 24 hours, CPC and flyadeal were trending number 1 on Twitter and Google and web traffic increased by 7 folds in the first day and sustained at 3X plus over the next 4 weeks. Digital advertisement created by 77Media, Saudi Arabia for flyadeal, within the category: Transport.

As students at Syracuse University, it is startling to see the income inequality between the people on campus and the people in the city. Living here for the past three years has really opened my eyes to a different reality from the one I am so used to. Empathy is one of the most important traits to have. With that in mind, we wanted to show what poverty feels like through one of its most visible manifestations: panhandling. Experiential advertisement created by S.I. Newhouse School of Public Communications, United States for Oxfam, within the category: Public Interest, NGO.

Digital advertisement created by Soda, Russia for Viasat, within the category: Media.

Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.

What do you think of the person on the other side? Ambient advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Film advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.

Digital advertisement created by VIA, United States for Effie Awards, within the category: Professional Services.

It's an anthem to the pap test, that awkward IRL first date, and getting spilled on at the bar. The frustrating, can't-be-bothered things we once did in a pre-pandemic world have suddenly been given a shiny and exotic new lease of life—and eos' products are here to help us prepare for them. Film advertisement created by Mischief, United States for EOS Lip Balm, within the category: Beauty.

Coca-Cola Zero launched an extraordinary summer attraction in Israel: a mini-island called "Coca-Cola Zero-Zone" that was built as a floating island in the middle of the Red Sea, designed as an urban street, offering a unique sampling experience to its visitors. The "Coca-Cola Zero-Zone", was built and produced by Promarket Israel, covering an area of over 400 square meters and was surrounded by water on all sides. It was built on the northern coast of the Gulf of Eilat, at a distance of about 100 meters from the shore and was accessible only by swimming to it or by shuttle boats. Once you arrived you were rewarded with an experiential sampling of Coca-Cola Zero. Visitors at the Coca-Cola Zero-Zone enjoyed cold and refreshing Coca-Cola Zero served out of a pool bearing the brand logo, live drumming performances, a variety of games and great music. They all got to kick off their weekends with a private island party! Hundreds of photos were taken on a daily basis and were posted to the brand's Facebook page – where visitors could find themselves, tag the photos and share the experience with their friends. The visitors to the Coca-Cola Zero-Zone also receive a special "Benefits Bracelet" from Coca-Cola Zero, granting them various discounts at dozens of shops, restaurants, bars and other locations in the southern Israeli tourist city of Eilat. Ambient advertisement created by Promarket, Israel for Coca-Cola Zero, within the category: Alcoholic Drinks.

Film advertisement created by McCann, Ireland for Hunky Dorys, within the category: Food.