Film advertisement created by Grey, United States for The Salt Institute, within the category: Food.

Tourism Victoria employs futuristic phone booths to deliver a uniquely Victoria experience to consumers via tablet-based telephones offering first person point of view video tours of key attractions. At random times during the day the tablet telephone rings and consumers are connected via live video chat with a Tourism Victoria representative giving away two night stays and cash! www.victoriacalling.com Ambient advertisement created by Inventa, Canada for Tourism Victoria, within the category: Transport.

Film advertisement created by JWT, United Kingdom for Forevermark, within the category: Retail Services.

Film advertisement created by BETC, France for Loto, within the category: Gaming.

President, Digital, Social and Mobile Services: Julianne Lamarche Film advertisement created by BLT Communications, United States for Farmville, within the category: Gaming.

In Ukraine, where brands feel ashamed to create something that is called advertisement and try to add some philosophical and really sophisticated background over their product, Roshen decided to be that brand, who is ok to be “just a perfect chocolate” and created ironic advert which recalls all that stereotypes and chocolate cliches in their new spot made with Ukrainian creative agency BART&FINK. When you are already number one on the market and you are really confident about your quality and the taste of your chocolate, you don’t have to say that it is made with perfect cacao beans somewhere over the rainbow, or for the hundredth time underline that dark chocolate is bitter and sweet. Everyone already knows that. You can be witty and make fun of the category, sit down with your customer over the TV screen and sound like “look what a hilarious stuff we made about our awesome chocolate”. And still, be a number one. Therefore, keeping with the best traditions, we have this high-end spot with the perfect man (obviously), perfect song (come on, we all know it), perfect decorations (Lana Del Rey would be jealous) and a bit of flamingo, because who else can do that? Film advertisement created by Bart&Fink, Ukraine for Roshen, within the category: Confectionery, Snacks.

Film advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Recreation, Leisure.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

We used tilt-shift techniques to visually demonstrate Alaska Communications new brand platform: Alaska is the most important place on earth, and in this vast state Alaska Communications provides the technology to make it feel a little bit smaller. The technology and customer service offered by Alaska Communication, helps connect Alaskans - making America’s largest state feel a little bit smaller. Film advertisement created by Vitro, United States for Alaska Communications, within the category: Electronics, Technology.

The Gaelic Athletic Association (GAA) is Ireland's largest sporting organisation and is celebrated as one of the greatest amateur sporting associations in the world. "Where We All Belong" is a campaign featuring all the people that make the GAA what it is. It is all about the timeless everyday realities of life in the GAA. It is about the things we do, and the things we do together, that bind us to each other and nurture our community. It highlights the simple truth that whoever we are, whatever our role, we all need somewhere that belongs to us all. It is a celebration of young and old, players and coaches, club secretaries and supporters. It is "Where We All Belong." Film advertisement created by BBDO, Ireland for GAA, within the category: Sports.

Nike is using holographic 3-D advertising to promote their new “Free” running shoe. The first-of-their-kind ads, which are running in outdoor locations in Amsterdam, project a holographic image demonstrating the key feature of the shoe—its flexibility. Nike free shoes are specifically designed to let your feet move more naturally and freely than traditional athletic shoes. Over time, this helps make your feet stronger. The hologram shows the shoe bending forward and back to simulate its flexibility. The ads sit in a Holocube, which is transparent so people can see the shoe from all angles, and brightly lit to attract attention of passersby—day or night.

Digital advertisement created by Ogilvy, United States for The Ernest Hemingway Foundation, within the category: Public Interest, NGO.

This summer, production and post company ELEMENT brought the famed Dunkin’ Donuts Coffee adage “America Runs on Dunkin” to life for America's most-loved on-the-go coffee beverages brand: a transportable tiny home sustained by Dunkin’ coffee-created biofuel. Hence, a home that literally runs on Dunkin’, out of Dunkin’ Donuts coffee and agency Hill Holliday. Now, ELEMENT takes viewers over the threshold of the project in a 2:14 behind-the-scenes collection where partners Blue Marble Biomaterials and New Frontier Tiny Homes unpack the fueling and construction processes of the home. Viewers sneak a peek at the groundbreaking brand project mid-build, get an inside look at design decisions and watch the house acquire its final caffeine fix. Film advertisement created by Hill Holliday, United States for Dunkin’, within the category: Food.

Ambient advertisement created by TBWA, Australia for ANZ, within the category: Finance.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

All of the elements in the new campaign, “Public Reality,” are tailored to the specific network/platform content the viewer is consuming -- whether it’s real estate, reality, or food via broadcast and digital. The campaign is one of the first of its kind that pairs cheeky creative about what actual homes are like with clever media buys across reality and other aspirational TV programming, that will span several networks including MTV, HGTV and The Travel Channel, as well as social. The campaign was born out of the insight that when it comes to searching for a home, people don’t want to see luxurious ones that they can’t afford, they want a realistic picture of what they’ll actually get. After satirizing the shows’ unreal content, the seven commercials conclude with a reminder that when a viewer is ready for a real home search, Realtor.com can help. Along with TV, spots will also appear on variety of digital placements across Instagram, Facebook and Twitter. The spots (:15s and :30s) are part of Realtor.com’s new brand program, “Homes for the Real of Us,” the Huge-created brand platform that will serve to inform brand direction, marketing and more. Film advertisement created by Huge, United States for Realtor.com, within the category: Professional Services.

Film advertisement created by BETC, France for Young Director Award, within the category: Professional Services.

Digital advertisement created by The Monkeys, Australia for Unicef, within the category: Public Interest, NGO.

Ambient advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.

Film advertisement created by Blind Society, United States for High Street, within the category: Retail Services.