Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Content advertisement created by North, United States for Colombia, within the category: Fashion.

Film advertisement created by Longform, United Kingdom for Nio, within the category: Automotive.

Imagine thousands of children in need, needing to tell their life stories. On the other hand, imagine that, for technical reasons, books are printed everyday with blank pages. Realize that these two worlds could cross each other was our insight. Direct advertisement created by 3A Worldwide, Brazil for ActionAid, within the category: Public Interest, NGO.

Film advertisement created by Sukle, United States for LiveWell, within the category: Health.

To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. Ambient advertisement created by Jung von Matt, Germany for Eichborn, within the category: Professional Services.

Experiential advertisement created by McCann, Hong Kong for Cathay Pacific, within the category: Transport.

Vancouverites may have noticed something fishy in the air. TAXI Vancouver took fifteen clownfish and shark air swimmers to a number of downtown locations as part of the Vancouver Aquarium's “Imagine Yourself in our World” campaign. Ambient advertisement created by Taxi, Canada for Vancouver Aquarium, within the category: Recreation, Leisure.

Coal mining companies and their billionaire owners have titanic plans for Australia. Take a look to find out what they'd prefer you not to know. http://www.savethereef.org.au

Ambient advertisement created by Shackleton, Spain for Ghostbusters, within the category: Media.

Thinking that ice cream always has a lot of calories, we often feel guilty when eating it. But with CoolWay low-calories ice cream, you don’t have to feel guilty of being yourself. Film advertisement created by Ogilvy, Canada for Coolway, within the category: Confectionery, Snacks.

Film advertisement created by JWT, Netherlands for Bridgestone, within the category: Automotive.

Film advertisement created by Preston Kelly, United States for Twin Cities YMCA, within the category: Public Interest, NGO.

Paris agency Animals launches a short 2D/3D animated film for Pimento and it’s as weird as the drink itself. Produced with the natural flavours of ginger, tonic and chili pepper, Pimento is an unusual drink that has taken the market by storm since its debut in 2009, selling a million bottles in 2017 alone. A non-alcoholic drink, Pimento offers the taste of alcohol with its own distinctive kick, and, according to the brand, is the only seriously spicy drink on the market that triggers an explosion of flavours. Consumed as both a stand-alone drink and as a mixer, for its chili taste, Pimento is unique on the ginger drinks market - a concentration of innovation. In order to celebrate the flavor’s weirdness, the brand turned to Paris agency Animals, which created “Totally Weird”, a 2D/3D animated film. The 100-second long spot portrays a series of events which illustrate the intensity and bizarreness of the brand’s unique ginger flavour. Each scene in the vibrant and light-heated animation is as unexpected as the next, an apt representation of how ‘Totally Weird’ the drink really is. Film advertisement created by Animals, France for Pimento, within the category: Alcoholic Drinks.

Digital advertisement created by Jung von Matt, Germany for Laut Gegen Nazis, within the category: Public Interest, NGO.

Amazon has launched a brand new innovation - The Echo Auto. The small device can easily be plugged into your car or connected via bluetooth, so you can take Alexa’s voice assistant along for the ride. It connects to your phone’s Alexa app to provide every voice-activated service that your homebound Echo does, including news, sports, recipes, shopping lists, and music streaming. Film advertisement created by Joint, United Kingdom for Amazon, within the category: Electronics, Technology.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

Direct advertisement created by Red Fuse, Brazil for Colgate, within the category: Health.

Film advertisement created by Armando Testa, Italy for Alfa Romeo, within the category: Automotive.

Everyday small business owners are swamped with direct mail campaigns. To showcase the service the alarm company Sector Alarm provides, we installed an alarm in an envelope that went off when the letter is opened. It helped us grab recipient's attention, and helped make our sales reps cold calls a little warmer. Direct advertisement created by Milk, Sweden for Sector Alarm, within the category: Electronics, Technology.