We understood that the most promising way to show millennials that Sonnet is there for all their big life moments is by protecting their optimism around their everyday negative moments. The internet has a lot of pessimistic content. We decided to flip these pessimistic moments online into positive ones. We created 'Drag & Drop', a plugin that customers can download from Sonnet's website. The plugin replaces banner ads on the websites millennials visit most. People can drag and drop anything negative they see - comments, posts and more. The plugin spins negativity into fun content, while also rewarding customers with a discount on Sonnet's insurance. Digital advertisement created by Miami Ad School, United States for Sonnet, within the category: Finance.

Film advertisement created by FullSIX, Portugal for McDonald's, within the category: Food.

We meet a family watching a thrilling movie that suddenly is interrupted by a commercial brake. The magic is gone and like so many others this family choses to leave their cosy sofa to do other things. This is when Ikea takes the opportunity to do some advertising. Prices appear on chosen items who now stands out well when the family is gone. Except for the family dog who doesn't have a clue. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by Naked, Australia for Gidget Foundation, within the category: Public Interest, NGO.

Even knowing its wrong, people stop on disabled people parking space. To solve this problem, we created a totem that recognizes and fines in real time drivers unauthorized to park on those spaces. Herb, The GuardThe solution for predatory parking. Integrated advertisement created by Miami Ad School, Brazil for Google, within the category: Electronics, Technology.

Modern food production and consumption perpetuates a staggering amount of waste. Hellmann’s are on the side of food and believes a small contribution can make a big impact on reducing the amount of food waste from restaurants. Film advertisement created by Fashion Institute of Technology, United States for Hellmann's, within the category: Food.

Film advertisement created by Arthur London, United Kingdom for Dementia UK, within the category: Health.

The Broad Exchange an action-driven network of women in the creative industries, is stepping up to inspire women to harness their talents to affect change on issues they’re most passionate about in a new video, “#IRESOLVE,” launched in conjunction with International Women’s Day. Their powerful short film peers in on the dynamic interchange and dialogue at the heart of The Broad Exchange, with female leaders from the creative and communications industries coming together to leverage their immediately accessible skills, positions and experience to create positive impact. In the wake of a year of extreme polarization, these women are taking responsibility for being a part of the change that they want to see in the world.

Selling a car is a difficult task independent of the reasons the person is doing it. And even when there’s enough time, people always want to do it as quickly as possible. In this series we wanted to show that even in an unusual, comic or even dangerous situation anyone can sell their car as fast as possible, by using am.ru. Film advertisement created by Possible, Russia for am.ru, within the category: Automotive.

Film advertisement created by FCB, Canada for Lotto 649, within the category: Gambling.

A small robot tries to fit into everyday life while suffering from flashbacks of distressing memories in a war zone.

Right after launching a portfolio campaign were some of the greatest international TV stars from FOX’s Portuguese portfolio got in touch with the local fans, FOX Portugal and its Creative Team set a new challenge for their audience: to get in touch with aliens! Promoting the global return of the cult series ‘The X-Files’, an outdoor & digital activation was set in motion from January 10th to the 13th allowing fans who, just like agent Mulder, believe “the truth is out there” to send laser messages inviting aliens to visit the country. Taking in hands a new technology developed by Jack The Maker, the Portuguese audience was able to send their personal laser messages in a live experience that occupied an entire building in the heart of Lisbon, supported also by website (https://hialiens.foxtv.pt/pt) where fans from all over the country could create their outputs and see them projected in laser, during the activation.

The angels in yellow: they’re 114 years old, have earned a huge amount of trust from their customers, and have almost 20 million members in their organization. But – how is it possible to stay relevant amongst members of a target audience that don’t and, in the future, won’t own their own car? Working alongside RCKT, this summer ADAC launched “Don’t Call Mom”, its first purely digital campaign aimed specifically at a younger demographic, which produced around 20 million interactions online. Youtube, Instagram, a specially created WhatsApp line and strong influencers were all part of the integrated campaign concept. The purely digital campaign depended on close insights into a clear target audience, the unmistakable creative touch of RCKT, and sophisticated performance marketing. The specially developed WhatsApp line lay at the heart of the entire project, accompanied by three adverts filmed by the Danish director Peter Harton, various online-ads, integrated influencer marketing, a homepage, and numerous offline strategies. In line with the catchphrase: “Don’t Call Mom – Call ADAC”, for the duration of the entire campaign, customers really were welcome to ask ANYTHING they liked. Whether it was a question about the right tyres for winter, tips for a first date, or the best pasta recipe – we were there to help. Digital advertisement created by RCKT, Germany for ADAC, within the category: Professional Services.

How can we talk about Babbel's language courses in a different and surprising way? By creating a new TV commercial with the strongest impact ever, breaking with the past communication. Literally. That's how "Break through career" was born. A funny commercial to show how Babbel’s business English courses can raise your language knowledge, bringing your career to the higher level. Film advertisement created by Dude, Italy for Babbel, within the category: Education.

Dirt is our everyday enemy. Cooking? Dirt! Walking? Dirt! Watching TV show? DIRT! So if you want to keep your house clean, you definitely need a little helper. And we have one! No matter what you did yesterday, Deebot, will do the wet job for you. Watch our videos and bring comfort to your life. Digital advertisement created by Hoshva, Ukraine for Deebot, within the category: Electronics, Technology.

Cyber bullying which includes sending, posting, or sharing negative, harmful, false, or mean content about someone else, is a serious problem. However, most people are unaware of the fact that what they do on social media is cyberbullying. To attract people’s attention to this problem Samsung and Turkish Information and Communication Technologies Authority (ICTA) started a movement: Do not be a cyberbully! Be aware of it. Film advertisement created by Titrifikir, Turkey for Samsung, within the category: Electronics, Technology.