Film advertisement created by Argonaut, United States for Hostess, within the category: Food.

THERE'S SOMEONE IN THE HOUSE is an interactive advertisement that positions viewers in the midst of a home invasion in an effort to provide information about home security. It's an immersive horror - seemingly the first of its kind for advertising. Setting out to be both integrative and informative, the experience utilizes these pillars for effective presentation in a technology driven world. Digital advertisement created by NYU, United States for ADT, within the category: Professional Services.

The ambition is to inspire millions of children worldwide to see their home planet from a different perspective: from outer space. Inspired by the ‘overview effect’ – a major shift in perspective that astronauts have reported as showing the beauty and fragility of our earth – SPACEBUZZ is a non-profit mission to create ambassadors of Planet Earth that will help to protect our planet for future generations. It does this through a conceptual educational program that aims to mimic a real astronaut’s experience of going into space. The program – undergoing a research partnership with Tilburg University, The Netherlands – consists of a three-part mission structure supported with hands-on learning and a digital platform. As the ultimate part of the educational program, children are taken on a custom-engineered rocket that ‘launches’ into space, with a guided VR tour by ‘Flight Commander; and ESA Astronaut Andre Kuipers. On a low-orbit flyover of the earth, Kuipers points out the world’s natural wonders and inspires children to think differently about the earth, in order to inspire a generation that will aim to protect Planet Earth at all costs. The SPACEBUZZ education program and rocket were created in only 18 months, supported by private funding along with the scientific research partnership with Tilburg University to study the effects of VR in education. The VR simulation is preceded by a pre-mission and post-mission educational program, analogous to that of an actual astronaut. Following the pre-mission training program, children prepare themselves for the arrival of a rocket ship vehicle which virtually launches them into space. A post-mission program allows children to tell their astronaut story and share their experiences with friends and family.

Ambient advertisement created by Miami Ad School, China for Department Of Health, within the category: Public Interest, NGO.

Film advertisement created by JWT, India for Reliance Mutual Fund, within the category: Finance.

Film advertisement created by Leo Burnett, France for Sidaction, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Cibertec, within the category: Education.

Film advertisement created by The Richards Group, United States for The Tire Rack, within the category: Automotive.

One in 2.4 trillion. According to experts, those are the odds of picking the perfect NCAA March Madness bracket. It’s a feat so difficult that Warren Buffet once offered $1 billion to anyone who could pick a perfect bracket in the men’s tournament. Thankfully, picking the perfect March Madness snack is much easier. Film advertisement created by Sterling-Rice Group, United States for Almond Board of California, within the category: Food.

Digital advertisement created by KBS+, United States for BMW, within the category: Automotive.

Analog version of the world's most played offline game. To play just close one eye and shake the head, jumping the cars making waiting times more fun. Film advertisement created by Carma Social Interventions, Brazil for Offline Dino Jumper, within the category: Gaming.

Digital advertisement created by FCB, Brazil for Estadão Digital, within the category: Media.

Digital advertisement created by Escola Cuca, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by BMB, United Kingdom for LinkedIn, within the category: Professional Services.

The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course). For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Havas, United Kingdom for Vanish, within the category: House, Garden.

Film advertisement created by SuperHeroes, United States for Asus, within the category: Electronics, Technology.

Film advertisement created by McCann, Israel for Yes, within the category: Media.

Film advertisement created by Dieste, United States for Dallas Pets Alive, within the category: Public Interest, NGO.