TASK: To promote Plan A Photoproduction as affordable alternative to stock photos we used simple and extremely cheap guerrilla idea. IDEA: To put art directors in the stock photo by recreating Photostock watermarks on the real mirrors during advertising festival Ambient advertisement created by Grey, Belarus for Plan A Photoproduction, within the category: Electronics, Technology.

Film advertisement created by BSSP, United States for NBA 2K, within the category: Gaming.

To demonstrate the water resistance capabilities of the Sony Xperia Go and Acro S, we conceptualized an outdoor public shower concept where models were engaged to use the phones in the shower. This is in line with the brands advertising slogans of “tweeting in the shower” and “facebooking in the shower”. Ambient advertisement created by Essential Werkz, Singapore for Sony, within the category: Electronics, Technology.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.

Film advertisement created by Scanad, Uganda for Roofings, within the category: House, Garden.

Film advertisement created by Walker, Switzerland for Thomy, within the category: Food.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by La Chose, France for La Monnaie de Paris, within the categories: Fashion, Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, United States for Goodwill, within the category: Public Interest, NGO.

Film advertisement created by Fred & Farid, Algeria for Amor Benamor, within the category: Food.

URL: http://www.attraction-lemanga.fr DDB Paris creates a 10 minute interactive film to raise awareness about tobacco companies manipulating today's youth. 40% of 11-15 year olds smoke in France and hundreds of thousands start smoking every year. Instead of using a very harsh communication we decided to speak in a familiar voice and create a japanese anime that would convey our message in a way that french adolescents would share between each other. In the very early stages of production we involved digital production company UNIT9 and japanese animation company Studio4C. Together with their director Koji Morimoto, who worked on Akira and Animatrix, we created a seamless interactive anime that was made especially for the internet. Working hand in hand we were able to develop the interactions in a way that has never been done before, and allowed us to fully integrate the animation and interactive assets. After 12 months of hard work, the project was launched in cinemas, rich-media banners, projected on the walls of french high schools and was featured on major french TV channels. Digital advertisement created by DDB, France for Association de défence contre le tabac, within the category: Public Interest, NGO.

Film advertisement created by Bleublancrouge, Canada for Star Wars Identities, within the category: Professional Services.

Film advertisement created by BBDO, United States for Lowe's, within the category: Retail Services.

Can anything overpower The Lynx Effect? This brand new spot answers the question in true Specsavers style… Directed by multi award-winning director Daniel Kleinman (Rattling Stick) and written by Specsavers creatives Neil Brush and Simon Bougourd.

Ambient advertisement created by INNORED, South Korea for Chungjungone, within the category: Food.

Film advertisement created by Wieden + Kennedy, United Kingdom for Hudl, within the category: Electronics, Technology.

Film advertisement created by BBDO, United Kingdom for Pedigree, within the category: House, Garden.

Digital advertisement created by Leo Burnett, Colombia for League against cancer, within the category: Public Interest, NGO.