Film advertisement created by Brothers and Sisters, United Kingdom for Sunny, within the category: Finance.

URL: http://elkesecondetelt.sos-kinderdorpen.be/ Digital advertisement created by Gents, Belgium for SOS Children's Villages, within the category: Public Interest, NGO.

Film advertisement created by Bolero, Brazil for Servis Segurança, within the category: Professional Services.

Film advertisement created by Ruf Lanz, Switzerland for Home for the Blind, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, Costa Rica for Walmart, within the category: Retail Services.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Film advertisement created by Wunderman, United Kingdom for Nicotinell, within the category: Health.

Apê Kids, a company that develops playful and functional objects for children, has created Offline Toys, a line of toys where, in order to make the game even more fun, it is necessary to couple the parents' smartphones with an app developed for this end. The initiative aims to avoid the harmful custom of parents to use the cell phone during the moment of play with their children. Research from US universities shows that excessive use of mobile phones by parents can negatively influence children's brain development. Interviews with 170 families, led by scholars at the University of Michigan and Illinois State University, show that by interrupting family times to check messages or surf social networks, parents can contribute to problems such as hyperactivity in children. The line of toys Offline Toys arrives in the Brazilian market with three models in wood: car, stove and human body, and with four possibilities of fit for the cellular devices. With NFC technology, the app recognizes the toy where it is docked and blocks receiving notifications on the phone while playing. Parents and children will be able to have fun, without interruption, with more than 120 interactions, like triggering the siren of a police car, cooking different foods and getting to know the human body, among others. Experiential advertisement created by NBS, Brazil for Apê Kids, within the categories: House, Garden, Public Interest, NGO, Recreation, Leisure, Retail Services.

Every Idul fitri season, Indonesians ask each other for forgiveness to turn life anew. But when it comes to seeking forgiveness from Mom, things usually get a bit more complicated. That’s where social media comes in: Pantene & Downy’s ambassadors asked “What would you ask forgiveness of from Mom this Idul Fitri?” The 17 best social media posts were selected and the new lyrics of Kasih Ibu (A Mother’s Love), an Indonesia childhood favourite, was pieced together from the posts. The 17 winners underwent training as part of a choir, and in tandem with Pantene’s brand ambassador, Anggun and Downy’s ambassador, Andien, delivered a heartwarming tribute in song to their mothers. Integrated advertisement created by Grey, Indonesia for Pantene, within the category: Beauty.

When we come up with ideas, we feel like they're our babies. We breathe life into them, nurture them, and protect them from internals and clients alike. So if the ideas are our babies, the ADDYS are a baby pageant like no other. AAF Dallas presents The 2013 ADDYs "May the Best Babies Win.” Film advertisement created by The Richards Group, United States for AAF ADDY Awards, within the category: Professional Services.

America’s most famous meat eaters have banded together to sue plant-based company Alpha Foods for accidentally turning them vegan. Litigation is being spearheaded by a clown, a southern gentleman and a red-headed girl. The famous trio are seeking compensation because of their newfound, intense cravings for meatless burgers, burritos, nuggets and other plant-based food that they experienced after tasting Alpha Foods products. Film advertisement created by Mischief, United States for Alpha Foods, within the category: Food.

For their first iPad publication, Brazil’s biggest group buying site Peixe Urbano created an ad that touches the core of their own product: collectiveness. In this iAd, the user needed a “helping hand” to unlock the R$ 10 credit (appox. US$ 5) in his next Peixe Urbano purchase. Digital advertisement created by BBDO, Brazil for Peixe Urbano, within the category: Media.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

Ambient advertisement created by Brandstalkers, Australia for Guzman Y Gomez, within the category: Fashion.

Ambient advertisement created by Åkestam Holst, Sweden for Stockholm Arlanda Airport, within the category: Transport.

Digital advertisement created by Longform, United Kingdom for Copywriter Collective, within the category: Professional Services.

Film advertisement created by Latinworks, United States for Marvin Magazine, within the category: Media.

Experiential advertisement created by Hungry & Foolish, France for Action Against Hunger, within the category: Public Interest, NGO.

Digital advertisement created by Preston Kelly, United States for Oxfam, within the category: Public Interest, NGO.

Film advertisement created by The&Partnership, United Kingdom for Pets at Home, within the category: Retail Services.