Bone VS steel, you don’t stand a chance. Cross at intersections. Outdoor advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.

Digital advertisement created by Rabbit Rabbit & Partners, United States for Mythic Bridge, within the category: Public Interest, NGO.

Film advertisement created by Joint, United Kingdom for Fox's, within the category: Confectionery, Snacks.

To meet the constantly rising customer expectations, digital cloud platform NICE promotes its next generation customer experiences with a new innovative global campaign. To bring the spots to life NICE turned to McCann, who teamed up with Cosmo Street Editorial and creative studio Nice Shoes. Starring Emmy Award Winner Eugene Levy (co-creator and star of hit comedy series Schitt’s Creek), the campaign promotes CXone as the only true next-gen cloud CX platform through a series of humorous ads. Film advertisement created by McCann, United States for NICE, within the category: Electronics, Technology.

An unstoppable force brings two people together to send sparks flying through the night in Las Vegas. Film advertisement created by Virtue, United States for Park MGM, within the category: Hospitality, Tourism.

When we read to our children together we experience something interesting, important, and unforgettable. Unfortunately, thousands of orphans across Russia don't have this luxury; they don’t always have someone near who can read them and give care and attention they need so much. With Change One Life Charitable Foundation, we created 'Read to Me', the channel on Youtube and OK where we upload orphans’ videos with their requests to read to them and where celebrities read them in return. Through these channels we will also gather funds for the foundation with the help of pre-rolls monetization, this technology was used for the first time in Russia for a charitable campaign. Now everyone can help orphans by joining the Read to Me project, watching the readings, and not skipping ads while watching, a part of money paid by advertisers is transferred to the Foundation account. Film advertisement created by Y&R, Russia for Change One Life, within the category: Public Interest, NGO.

Film advertisement created by Anomaly, United States for Kohl's, within the category: Retail Services.

Film advertisement created by BBDO, United Kingdom for TENA, within the category: Health.

Digital advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

To coincide with the release of its 2014 report of violence against journalists, the RSB is launching a campaign to rally public support and raise awareness for liberty and independence in journalism. Inspired by a true story, the new film depicts a shipping container, one that doesn't contain merchandise, but, rather, a journalist, imprisoned in the Eritrean desert for the last 12 years. Digital advertisement created by BETC, France for Reporters Without Borders, within the category: Public Interest, NGO.

TASK: To promote Plan A Photoproduction as affordable alternative to stock photos we used simple and extremely cheap guerrilla idea. IDEA: To put art directors in the stock photo by recreating Photostock watermarks on the real mirrors during advertising festival Ambient advertisement created by Grey, Belarus for Plan A Photoproduction, within the category: Electronics, Technology.

Film advertisement created by BSSP, United States for NBA 2K, within the category: Gaming.

To demonstrate the water resistance capabilities of the Sony Xperia Go and Acro S, we conceptualized an outdoor public shower concept where models were engaged to use the phones in the shower. This is in line with the brands advertising slogans of “tweeting in the shower” and “facebooking in the shower”. Ambient advertisement created by Essential Werkz, Singapore for Sony, within the category: Electronics, Technology.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.

Film advertisement created by Scanad, Uganda for Roofings, within the category: House, Garden.

Film advertisement created by Walker, Switzerland for Thomy, within the category: Food.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.