Film advertisement created by Cheil, United States for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by Bruketa & Zinic, Croatia for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Rosapark, France for ING, within the category: Finance.

To remind the youth of today, which is leaning more and more toward extremism and Russian propaganda, what the communist era was really like, we hacked the symbol they use daily. The hashtag that they use to brag with their favourite places, movies or books was shifted to show them that not too long ago they would end behind bars because of normalisation. After releasing print ad we teamed up with influencers and celebrities, made custom instagram bot and gave youth possibility to create their own bar. Integrated advertisement created by THIS IS LOCCO, Slovakia for Open Society Foundation, within the category: Public Interest, NGO.

Remember the first time you measured, mixed and sipped your first glass of NESQUIK chocolate milk? That first true taste of independence? For many kids, part of growing up is mixing their own glass of NESQUIK, something they can make by themselves. To launch a line of new and improved syrups and powders, NESQUIK and McCann Canada are calling on parents of a previously unidentified age group they’re calling ‘Betweenagers.’ What’s a Betweenager? We’ve all lived it. That awkward age where you’re too old for the things you grew up with and too young for everything else. Except NESQUIK. The flavored milk, typically associated with nostalgia, is growing up too. The campaign’s tagline, “It’s All in the Making,” is a nod to the fun act of mixing the product into milk but also a deeper connection to the role NESQUIK plays throughout a child’s development. Parents can feel good about sharing NESQUIK with a new generation of NESQUIK drinkers, as they enjoy the same great flavors with a reformulated recipe. NESQUIK syrups and powders each have new ingredients featuring no artificial flavors, colors or sweeteners. The range is also enriched with micronutrients, including iron and vitamins A, B3 and C so parents can feel good about including it in their family’s snack time and recipes. The multimedia TV, social and digital campaign introduces Canada to the ‘Betweenages’ and the role NESQUIK plays during this stage in their lives. Film advertisement created by McCann, Canada for Nestle, within the categories: Food, Non-Alcoholic Drinks.

Film advertisement created by PureGrowth, United States for SK Energy, within the category: Non-Alcoholic Drinks.

Digital advertisement created by BBDO, New Zealand for Tip Top, within the category: Food.

Film advertisement created by Goodby Silverstein & Partners, United States for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Havas, United Kingdom for Optrex, within the category: Health.

To create The Swedish Number, the Swedish Tourist Association partnered with a leading provider of contact solutions, to create one of the largest switchboards in the world that supports incoming phone calls 24 hours a day, 7 days a week. Their cloud-based contact center is used to register ambassadors and connect all calls. The switchboard is designed to randomly choose one of the Swede ambassadors for each call. Ambient advertisement created by Swedish Tourist Association, Sweden for Swedish Tourist Association, within the category: Transport.

Digital advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.

Axe is known for its innovation and creativity within online and televised advertising, two media extremely powerful on the target, but above all two very complementary media. Even though many advertisers have connected these two dots, not much has been realized so far in this area. For the first time, the penetration of mobile internet on the younger male target in Belgium reaches relevant numbers. Shazam is the application they use and like the most. Idea: Using mobile as the connector between those two powerful media. Using Shazam injecting excitement and extra coolness into the campaign. A first in Europe. Digital advertisement created by Mindshare, Belgium for Axe, within the category: Health.

This is a tribute to all who have discovered the smartest way to buy consumer electronics - straight from the warehouse. 'Lager' means warehouse in Swedish and Norwegian. Digital advertisement created by Garbergs, Sweden for NetOnNet, within the category: Retail Services.

Digital advertisement created by Goodby Silverstein & Partners, United States for Trojan, within the category: Health.

The TikTok SIlhouette Challenge dominated social media as hot chicks all over the world were empowered to show off their amazing bodies. To promote our Wings Wednesday special, Pitstop Lagos decided to jump on the challenge and show off our own hot chick, our amazing Wings. Content advertisement created by Arden & Newton, Nigeria for PitStop Lagos, within the category: Food.

Outdoor advertisement created by Ogilvy, France for Etat Libre d’Orange, within the category: Beauty.

Film advertisement created by JWT, United Kingdom for Philadelphia, within the category: Food.

Global Director Energy Drinks Prinz Mathew Pinakatt Film advertisement created by Publicis, Italy for Burn, within the category: Non-Alcoholic Drinks.

When Hershey relaunched its TAKE5 bar this year, it focused on remixing everyday experiences. Its latest project with agency Barkley takes remixing literally with the TAKE5 remixer, which turns packaging into a beat box. Created in partnership with IPG Media Labs and Novalia, the TAKE5 Remixer uses conductive ink to create music on the spot. The limited release TAKE5 Remixer allows users to immediately remix music with built-in speakers. Unlike other packaging-based music devices, it doesn’t require an app to run. The battery-powered Remixer includes five rows of three beats with pause and stop buttons to produce more than 30,000 track combinations. The lo-fi sound is a throwback to the keyboards of the 80s and 90s. “In a world of headphones and streamed music, the Remixer lets people collaborate together in a group music-playing experience,” says Dan Mohnshine, director of Take5 brand. On September 17th, the limited edition TAKE5 Remixer debuts at Hotel Thrillist. In a New Orleans-style welcome, the TAKE5 brand is giving more than 500 guests their own Remixer. People can also get a chance to win a Remixer by retweeting @TAKE5 using #RemixerSweepstakes for a limited time (now through September 19th). Direct advertisement created by Barkley, United States for Take5, within the category: Confectionery, Snacks.