You First, Banking Second

Launched in mid-2019, the Canadian Credit Union Association’s brand campaign - “You First, Banking Second” - established and legitimized a new category in the banking space. Its work, created by Camp Jefferson, celebrated the defining principles of credit unions - highlighting what Canadians look for in a banking partner, and how credit unions deliver value to their members. Digital advertisement created by Camp Jefferson, Canada for Canadian Credit Union Association, within the category: Finance.