Film advertisement created by BBDO, New Zealand for Samsung, within the category: Electronics, Technology.

On International Women’s Day, the players of Cruzeiro, one of the biggest soccer clubs in Brazil, took the field for a Brazil Cup match wearing a different jersey: the numbers on their back showed statistics about the severe inequalities and violence suffered by Brazilian women. Those numbers were collected by the NGO Azmina. Ambient advertisement created by NEW360, Brazil for Cruzeiro, within the category: Public Interest, NGO.

To get an insight of Syria's reality, you should spend a minute there. Experiential advertisement created by Italia Comunicacion, Argentina for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Mexico for Movistar, within the category: Electronics, Technology.

Digital advertisement created by Arcade, United States for Bahamian Music Carnival, within the category: Recreation, Leisure.

Digital advertisement created by Third Row, United States for Nikon, within the category: Electronics, Technology.

The last call is the ability to record a message in life asking your family members to respect your decision to become an organ donor once you are no longer here. Experiential advertisement created by Raya, Chile for Corporación del trasplante, within the category: Public Interest, NGO.

We transformed a common object that everyone has in their kitchen (an onion) into an icon that was able to engage people and spread the brands mission without communication budget. An awareness campaign that started like a social challenge and became a new driver for donations. Digital advertisement created by KleinRusso, Italy for Fondazione Operation Smile Italia Onlus, within the category: Public Interest, NGO.

These creepy student ads hilariously misinterpret creative recruiter's tweets to land an internship.

These creepy student ads hilariously misinterpret creative recruiter's tweets to land an internship.

Film advertisement created by BBH, United Kingdom for Refuge, within the category: Public Interest, NGO.

Flamengo, a world champion in the 80's and the biggest football club in a Brazil, is arguably the team with the biggest fan base in the whole world: around 35 million people. Based on their passion and devotion, the spot shows that the club has already crossed the defining boundaries of football to become something much bigger, almost mythical. Film advertisement created by No Bullshit, Brazil for Flamengo, within the category: Sports.

Film advertisement created by Lowe, Spain for Magnum, within the category: Food.

Every Canadian knows how difficult winter driving can be. For the January/February 2017 campaign, Kia wanted to showcase it’s amazing AWD capabilities. So, we drove skiers up a mountain to the top of the chairlift with nothing more than standard winter tires and Dynamax AWD. Film advertisement created by Innocean, Canada for KIA, within the category: Automotive.

Film advertisement created by SS+K, United States for NCAA, within the category: Sports.

Finnish coalition of commercial TV channels, Screenforce Ltd, wanted to point out that despite of all new digital media, TV is still the most influential media around. Target group was advertisers. Film advertisement created by IVALO, Finland for Screen Force, within the category: Media.

Film advertisement created by CP+B, United Kingdom for Letgo, within the category: Professional Services.

Digital advertisement created by Innocean, United States for Organic Doggie Treats, within the category: Pets.

Outdoor advertisement created by TBWA, Finland for Helsinki Police Department, within the category: Public Interest, NGO.