Digital advertisement created by Y&R, Australia for AdNews, within the category: Media.

Motorbikes make up less than 1% of road traffic but account for more than 20% of serious and fatal vehicle casualties in the UK. To address this stark statistic adam&eveDDB and Highways England have created a new campaign encouraging motorcyclists to take control of their own safety by taking as much care of their own bodies, as they do their beloved bikes. The campaign focuses on the launch of a brand-new “bike parts” shop but, instead of bike parts, the shop stocks prosthetics used in surgery to repair the body after a crash. The ‘BikerTek’ parts shops, produced in partnership with Haygarth, have appeared at 13 motorcycling events, festivals and cafés around the country throughout the summer. The ‘parts’ in the shop looked like high-end bike parts, but on closer inspection were in fact medical implants you may need if undergoing major surgery following an accident. The shops were all staffed by real bikers who had survived accidents and had prosthetic parts fitted as a result, so they could talk to bikers about the tactics and skills required to avoid accidents. adam&eveDDB created an online film showing the unsuspecting bikers’ reactions when they find out what the parts in the shop are really for. The film ends with the strapline ‘Bikes repair easier than bikers’. Integrated advertisement created by Adam & Eve, United Kingdom for Highways England, within the category: Public Interest, NGO.

Digital advertisement created by Langland, United Kingdom for Confidante, within the category: Health.

Digital advertisement created by Publicis, France for AXA, within the category: Finance.

Film advertisement created by Tribe, Latvia for Latvian National Armed Forces, within the category: Public Interest, NGO.

Film advertisement created by OwenKessel, South Africa for Amstel, within the category: Alcoholic Drinks.

From zero to 100km/h (62 mph) in just 2.9 seconds sounds very nice. But would that help with the XXXL-experiment? Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Hitchhikers are usually seen along the main roads where most cars are. Audi is not most cars. Film advertisement created by Saatchi&Saatchi, Bulgaria for Audi, within the category: Automotive.

Film advertisement created by Retroactive, South Africa for SuperSport, within the category: Sports.

Film advertisement created by Saatchi & Saatchi, Israel for Ford, within the category: Automotive.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

Content advertisement created by Grey, Thailand for Unif, within the category: Food.

Chupa Chups Sugarfree has sponsored YouTuber and singer-songwriter dodie’s debut tour, the first time in the UK that a brand has sponsored the tour of a musical vlogger/YouTuber. The campaign was conceived and developed by Chorus, the specialist partnerships division at WPP media agency Maxus, and social influencer marketing service and platform Social Circle. Content advertisement created by Maxus, United Kingdom for Chupa Chups, within the category: Confectionery, Snacks.

Majid Al Futtaim has 24 shopping malls, 13 hotels, 240 hypermarkets, 318 cinemas and millions of customers. They wanted to launch a rewards app that unites them all. We had to convince 180 nationalities living in the UAE to download the app. To introduce the new loyalty program 'Share', we created a branded content music video with 4 different singers from the region, to show the importance of sharing in everyone's lives. Integrated advertisement created by Publicis, United Arab Emirates for Share, within the category: Electronics, Technology.

Editing House: Bijou Film advertisement created by DDB, Canada for Canadian Cancer Society, within the category: Public Interest, NGO.

Film advertisement created by DDB, United Kingdom for Lipton, within the category: Non-Alcoholic Drinks.

Copywriters: Nikhil George, Devika Srivastava Agency Producer: Manoj Joshi, Porus Kharegat Account Management: Sonali Sehgal, Bhavna Thakur, Mallika Raina Art Director:  Vipul Indulkar Animators: Mukund Bhaleghare, Arun Rane, Sandeep Meher, Bhasker Shinde, Krishna Kedar Film advertisement created by Ogilvy, India for Cadbury, within the category: Confectionery, Snacks.

Film advertisement created by Ogilvy, Japan for IFAW, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Argentina for Andes, within the category: Alcoholic Drinks.

Digital advertisement created by Mad About You, Belgium for Jacquie & Michel, within the category: Media.