Laughing Switch is a donation campaign which created its own medium to reach millions. Through out the world, comedy shows rely on the same laughter sound effects as a hint to underline the jokes. Instead of these familiar laughter sounds, Turkey's most popular radio shows used our very own sound effects: Laughter sounds belong to those children diagnosed with leukemia. The outcome of this simple switch has been remarkable. Nation wide audience was invited to laugh along children with leukemia and donate to LÖSEV by sending a simple Smiley Emoji to SMS line. The never been used "switch" became the most successful campaign for LÖSEV in recent years as donation rates rose more than %800. The public responded to the leukemia reality positively with conversation rates in social media raised more than %450. As influencers and celebrities taking a stand and talking about leukemia, our voice reached to millions through TV and newspapers. With almost no budget we had succeeded in creating a campaign and with a never been used switch we laughed big and wide, so big that no mask could hide. Audio advertisement created by Rafineri, Turkey for LÖSEV, within the category: Public Interest, NGO.

Film advertisement created by The Hallway, Australia for Google, within the category: Electronics, Technology.

City intervention created for the NGO Tomba Latas to raise awareness about the abandonment of animals, the main cause of them living on the streets. Ambient advertisement created by LCT, Brazil for Tomba Latas, within the category: Public Interest, NGO.

This unique web app gives visitors the opportunity to receive a blessing with just two glides. Suggestive of the popular iPhone interface by Apple, the initiative aims to draw attention on the Annual Collection of the Catholic Church of Montreal. Digital advertisement created by Dentsu, Canada for Catholic Church of Montreal, within the category: Other.

The WWF format is a PDF that cannot be printed out. It's a simple way to avoid unnecessary printing. So here's your chance to save trees and help the environment. Decide for yourself which documents don't need printing out -- then simply save them as WWF. Digital advertisement created by Jung von Matt, Germany for WWF, within the category: Public Interest, NGO.

Film advertisement created by DDB, Latvia for Air Baltic, within the category: Transport.

Film advertisement created by JWT, United Kingdom for Oxo, within the category: Food.

Film advertisement created by Deutsch, United States for Champions Against Bullying, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Brazil for Flying Horse, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Belgium for Douwe Egberts, within the category: Non-Alcoholic Drinks.

Film advertisement created by Milk, Lithuania for Valdorfo, within the category: Food.

Digital advertisement created by BBDO, Brazil for KISS FM, within the category: Media.

Film advertisement created by Mekanism, United States for Muscle Milk, within the category: Non-Alcoholic Drinks.

The Harlem Shake became a global Internet hype in no-time. Millions participated. They danced the Harlem Shake like they lost control of their body for a moment. There’s no message behind it, it’s just plain fun to watch. But we do have a clear message: Parkinson’s patients lose control over their bodies, forever. There’s no acting in this film. De main character, a Parkinson’s patient (and the chairman of the foundation), is shown shaking out of control as a result of lack of his medication. Shaking. Fun for some… Daily struggle for others. Film advertisement created by Saatchi & Saatchi, Netherlands for Parkinson Vereniging, within the category: Public Interest, NGO.

Film advertisement created by Scout Branding, United States for America's First Credit Union, within the category: Finance.

The campaign starts with a "mockumentary", shooted in Nashville, and tells the story of the Wilhelm Scream (a sickening scream that appeared in more than 200 movie) through Linda Dotson Wooley, the real widow of its author, Sheb Wooley. To help her, CANAL+ Spain tells the world the story of the Wilhelm Scream and how it affects her life, and also creates the first scream bank for movies, a website where people can record their screams, so nobody will use the Wilhelm Scream again. Digital advertisement created by FCB, Spain for Canal+, within the category: Media.

Film advertisement created by Ageisobar, Brazil for ADD, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Romania for United Way, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United States for Sainsbury's, within the category: Food.