Helping people to recognise the early stages of a mental health issue, before it comes a life-threatening crisis. Integrated advertisement created by WPP, Ireland for Turn2Me, within the category: Public Interest, NGO.

I love Pizza Pizza is a new pizza restaurant located in a mall far from the food court, best known because it the only one sells pizza in slices. We needed to get people to know the pizza place so it was very important that we build a community of possible customers. Facebook is the most growing social network in Ecuador, so there they were. We needed that people between 15 and 28 years old will get in touch with the brand, know that we were located in this mall, not in the foodcourt, but we were the only food place before the movie theater. We targeted young people, very interested in sharing in their social media networks. Then we have the idea. It's forbidden to get in the theater with food not being bought there, so we created PIZZA NINJA, a guerrilla digital campaing that taught people how to get in the movie theater with pizza slices, without leaving traces...like a ninja. We decided to build a community in facebook through a creative campaign that they will enjoy. Here in Ecuador movie theaters only sell pop corn, nachos and hotdogs at very expensive prices so we decided to give an idea to buy our pizza before going to the cinema, and eat it while you were in the movies. We gave funny content to the fans and begun to share their experiences. Tips and new ninja strategy were delivered every week, and fans started to come. In just 6 months and with no budget for facebook ads or other media we reach to a community of 200.000 fans in facebook in Ecuador winning over Pizza Hut, Domino's and Papa Johns, becoming the number one retail food brand community and took us to be in the top 10 brands in all Ecuador. A simple creative campaign with no budget that exceeded all expectatives. Although Pizza ninja did not indented, it became a product and sold over 150 pieces and brought new customers in the pizza place thanks to the campaign. They were eating and knowing the place because our interaction in facebook. Fans started to give ideas and share their ninja experience, how to make no sound while unwrapping the aluminum foil, just as one of the suggestions when this started. The campaign have to end after the movie theater became aware of the reach of the campaing and was afraid the it threatened their snack bar sells. We took it down from the fanpage but the audience is still growing. The campaign is known in all country of LatinAmerica because it's creativity an low budget strategy. Digital advertisement created by Laika, Ecuador for I Love Pizza Pizza, within the category: Food.

New York Crew: Iceland Crew:

Film advertisement created by Etcetera, Netherlands for Toyota, within the category: Automotive.

Film advertisement created by Hone, United States for Wix, within the category: Electronics, Technology.

When a tweeting fan pointed out that Narcos is pretty much free Spanish lessons, it inspired an idea that featured Pablo Escobar as the tutor. Characters from the show gave a brief Spanish tutorial, teaching fans the phrases you don’t exactly learn in grammar school. Digital advertisement created by Alma, United States for Netflix, within the category: Media.

Film advertisement created by Lucky Generals, United Kingdom for Frankie & Benny's, within the categories: Food, Recreation, Leisure.

Digital advertisement created by McCann, Australia for Corelle, within the category: House, Garden.

Millions of Britons live in freezing homes, this winter thousands will die. In 2000 political parties promised to end this scandal. They failed. They must commit the money to end the cold home crisis once and for all. Digital advertisement created by Don't Panic, United Kingdom for Energy Bills Revolution, within the category: Public Interest, NGO.

Sometimes there’s just no substitute for the real thing. This latest work for Fallsview Casino depicts the hilarious ‘fails’ that happen when people try to recreate their Fallsview experience. Try as one might to replicate the exceptional dining, entertainment, and ambience, there’s only one Fallsview. Film advertisement created by Arrivals + Departures, Canada for Fallsview Casino Resort, within the category: Recreation, Leisure.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

Film advertisement created by JWT, France for Nestle, within the category: Confectionery, Snacks.

Film advertisement created by Cheil, United Kingdom for Samsung, within the category: Electronics, Technology.

Film advertisement created by R+P, Spain for Rodrigo de la Calle Restaurant, within the category: Food.

Ambient advertisement created by Wunderman, France for Le Drugstore Parisien, within the categories: Health, Pharmaceutical, Retail Services.

Garbage placed outside the bin is like garbage thrown into the sea. Something that kills thousands of marine animals every year. A wake-up call to one of the planet’s greatest environmental problems: marine litter. Film advertisement created by Torke, Portugal for Oceano Azul Foundation, within the category: Public Interest, NGO.

For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn’t accept money, only Facebook likes. The idea of connecting through the vending machine is simple. Just use your smartphone, go to likepepsi.com, connect with your Facebook account, like the Pepsi Facebook page and get a free Pepsi. By using the smartphone location settings, Pepsi was sure only people near the vending machine got offered a sample. People without a smartphone could tap the 42” built-in touchscreen to log in on Facebook and get a free drink as well. Once the sample was given, a timer made sure everybody was logged out. “That there are creative minds in Belgium is no secret. The Pepsi Like Machine is another good example of that,” adds Jan Verlinden, Marketing Director of PepsiCo, BeLux. Now it is possible, with a Facebook like, in real time, to get a can of Pepsi. “It’s a new way of sampling which provides us with information, so we can immediately start communicating with our target audience.” Pepsi Belgium introduced the Like Machine at the Beyoncé concerts in Antwerp. Ambient advertisement created by TBWA, Belgium for Pepsi, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Red Pepper, Russia for Youth Bar, within the category: Recreation, Leisure.

Film advertisement created by Fitzgerald+CO, United States for Navy Federal Credit Union, within the category: Finance.