Zurich, Switzerland 23 June 2018: Today, Grand Visual kicks-off a unique, large-format Augmented Reality experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland's Xherdan Shaqiri on-screen. Participants are treated to a show of skill from Shaqiri and are invited to get involved and play a few shots against the Swiss star. At the end of the experience, the user is prompted to take a photo moment with Shaqiri, with the option to enter their details to receive a copy of the photo and a chance to win a FIFA World Cup Official Match Ball. Experiential advertisement created by MediaCom, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.

For the World Cup, Publicis.Sapient created THE ultimate kit to trash talk your friends while watching the game: Langue de But a pack of stickers with a sharp tongue. Every sticker references a well know quotes, memes and jokes about French football. As the international football star Ben Arfa says, trash talking is football as we see it in a school yard. This is the essence of the game and the football we love, with small provocations, laughter, fun and entertainment. “Vous êtes un salaud Monsieur l’arbitre”, “La Routourne va tourner”, “Bande de chèvres”, etc… discover our stickers collection inspired by the world of Les Bleus, the French national team. Use it, abuse it, talk to your friends and remember that without room, football is nothing. The sticker collection for iOS is available here: http://bit.ly/LangueDeBut While, all the gifs are also available here: https://giphy.com/PublicisSapient

The Military Officers Association of America wanted to increase membership. So to make the club feel more exclusive, we produced a video series of officers telling their stories for the benefit of other officers. Because it takes an officer to know an officer. Film advertisement created by The Gate, United States for Military Officers Association of America, within the category: Public Interest, NGO.

We partnered with Álex de la Iglesia to create a short film. And destroy it. Background: We believe in the true value of experiences. That's why we decided to give our Platinum clients a truly unrepeatable one. Idea: We got together with the film director and screenwriter Álex de la Iglesia to create a short film that was screened for the first and last time in an exclusive premiere for Platinum clientes only. Right after its projection, Álex destroyed it. Now, it lives in the memory of those who watched it, and in the imagination of those who wanted to, but weren't Platinum members. The clients that couldn't attend the premiere, had the possibility to follow the whole event via streaming at unavezenlavida.com logging in with their Platinum cards numbers. Experiential advertisement created by Ogilvy, Argentina for American Express, within the category: Finance.

Film advertisement created by Mazarine, France for Van Cleef & Arpels, within the category: Personal Accessories.

Film advertisement created by Innocean, United States for Champion Parts, within the category: Automotive.

Film advertisement created by Art Center College of Design, United States for Mizuno, within the category: Fashion.

A bridal campaign for the 2019 collection. Film advertisement created by StaySharp.film, Romania for Otilia Brailoiu, within the category: Fashion.

Film advertisement created by The Monkeys, Australia for Holden, within the category: Automotive.

Every year, around 18 million woman in undeveloped countries, die due to lack of access to the right medical care. So, in order to raise awareness to this issue, we decided to turn to the world's most dependable woman -Siri- and make her become a symbol of the fight for equal medical care for women. Digital advertisement created by Escola Cuca, Brazil for UN Women, within the category: Public Interest, NGO.

Film advertisement created by FullSIX, Portugal for McDonald's, within the category: Food.

We meet a family watching a thrilling movie that suddenly is interrupted by a commercial brake. The magic is gone and like so many others this family choses to leave their cosy sofa to do other things. This is when Ikea takes the opportunity to do some advertising. Prices appear on chosen items who now stands out well when the family is gone. Except for the family dog who doesn't have a clue. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by Naked, Australia for Gidget Foundation, within the category: Public Interest, NGO.

Even knowing its wrong, people stop on disabled people parking space. To solve this problem, we created a totem that recognizes and fines in real time drivers unauthorized to park on those spaces. Herb, The GuardThe solution for predatory parking. Integrated advertisement created by Miami Ad School, Brazil for Google, within the category: Electronics, Technology.

Modern food production and consumption perpetuates a staggering amount of waste. Hellmann’s are on the side of food and believes a small contribution can make a big impact on reducing the amount of food waste from restaurants. Film advertisement created by Fashion Institute of Technology, United States for Hellmann's, within the category: Food.

The Broad Exchange an action-driven network of women in the creative industries, is stepping up to inspire women to harness their talents to affect change on issues they’re most passionate about in a new video, “#IRESOLVE,” launched in conjunction with International Women’s Day. Their powerful short film peers in on the dynamic interchange and dialogue at the heart of The Broad Exchange, with female leaders from the creative and communications industries coming together to leverage their immediately accessible skills, positions and experience to create positive impact. In the wake of a year of extreme polarization, these women are taking responsibility for being a part of the change that they want to see in the world.

Film advertisement created by FCB, Canada for Lotto 649, within the category: Gambling.