Walk This Way is an Instagram site for exploring work, life and play at Next. It's primary objective is to attract graduates to join as trainees through a scrolling flat lay that launched with 204 original pieces of content with a few hidden challenges thrown in too. An original shoot that was nearly 30 metres long and used hundreds of Next products. View it for yourself @nextwalkthisway. Digital advertisement created by Havas, United Kingdom for Next, within the category: Public Interest, NGO.

Film advertisement created by Lg2, Canada for Québec Original, within the category: Hospitality, Tourism.

Film advertisement created by Grey, United States for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Lowe, Canada for Type Books, within the category: Media.

Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

During winter, temperatures drop to even minus 30 degrees Celsius. This is why in 2017 as many as 116 people froze to death. Mainly the homeless ones. Mainly because no one cared to help them. People think "If homeless do not care about themselves, why should I? It is not my business." INVISIBLE. This is what the homeless are to us. Having looked all around Poland, we found three homeless writers. We prepared a selection of their works. We published a book containing their documentaries, poems, stories, and a play. We printed the book using ink, only visible in the cold. To read the book, you have to take it where it was created. Outside in the cold. Experiential advertisement created by Walk, Poland for The Invisibles, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Italy for Baldini & Castoldi, within the category: Media.

Ambient advertisement created by Saatchi & Saatchi, Italy for Italian Culture Week, within the category: Recreation, Leisure.

Film advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Film advertisement created by Brothers and Sisters, United Kingdom for blu, within the category: Tobacco.

Film advertisement created by El Laboratorio, Spain for Mercedes, within the category: Automotive.

With the festive season in full swing, Irish supermarket chain SuperValu has launched a new Christmas campaign that’s sure to deliver the warm and fuzzy feels. Having subtly launched earlier this month across tactical comms, the ‘Share the Magic’ campaign has today debuted a heartwarming 90-second TVC that explores themes of recovery and optimism after a difficult few years. ‘Share the Magic’ tells the story of a young girl called Aoife, who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. For Aoife though, this is no ordinary deer, and she quickly makes it her mission to help her new friend get back to its feet - and beyond. Film advertisement created by TBWA, Ireland for SuperValu Ireland, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, United Arab Emirates for KIA, within the category: Automotive.

Film advertisement created by David, Colombia for Virgin Mobile, within the category: Electronics, Technology.

Fantasy Football season may be over, but in the Dallas ad community, Fantasy Advertising is just heating up. This year, at the 54th annual AAF Dallas American Advertising Awards (The ADDYs), agencies aren’t just rooting for themselves, they’re rooting for their fantasy team. Each agency has drafted a team of advertising professionals; Creative Directors, Copywriters, Art Directors, etc., all from competing agencies. As the winning work is announced during the award show, a live leaderboard will track fantasy team progress. Whichever agency’s team scores the most points wins. This set of teaser videos, created by Moroch Partners and AAF Dallas, directed agencies to draft their fantasy advertising teams by entering work to the show. fantasyaddys.com Digital advertisement created by Moroch, United States for AAF ADDY Awards, within the category: Professional Services.

You've spent the last year working your tail off, only to feel like the taxman has taken more than their fair share. This spot takes the viewer through a dream-state showing what all that money you're leaving on the table could be when you file properly. Take down the taxman and take back what's owed to this tax season. Film advertisement created by Sid Lee, Canada for H&R Block, within the category: Finance.

Oskar Blues wanted to extend their culture into the SOB brand they were launching by bringing their true authenticity and voice forward. The need to distance themselves from the big beer companies, who use identical language to present their brands, provided SOB the ability to carve their own niche in the alcohol space. Film advertisement created by Agency Squid, United States for Oskar Blues, within the category: Alcoholic Drinks.

Film advertisement created by Serviceplan, Germany for Metro, within the category: Retail Services.

Over the years, the internet has captured and immortalised some of the most epic beer saves the world has ever seen - from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions), these people who put their bodies on the line to save beer, have remained anonymous heroes… until now. Integrated advertisement created by McCann, Italy for UBREW, within the categories: Alcoholic Drinks, Professional Services.