Film advertisement created by Wieden + Kennedy, Brazil for Lacta, within the category: Confectionery, Snacks.

In Portugal, the abandonment of dogs is still a major issue, and dog shelters are full of them. These dogs have a major health problem: the lack of happiness. To help fighting this problem, AS, a Portuguese pet food, owned by one of the main supermarket chains in the country – Minipreço - wanted to create something meaningful, that could generate awareness for this terrible question. An idea that had nothing to do with selling product. It should be about the brand’s true motivation: the care for animal well-being. Experiential advertisement created by Nossa, Portugal for AS, within the category: Pets.

To highlight the electrifiying love story between smart and designer Jeremy Scott, Youville communauté créative produced an electric show with artists Lords Of Lightning during the Grand Prix du Canada festivities. Ambient advertisement created by Youville, Canada for Smart, within the category: Automotive.

Film advertisement created by Open, Canada for Strategy, within the category: Media.

Film advertisement created by McCann, France for Mouvement du Nid, within the category: Public Interest, NGO.

Digital advertisement created by VIA, United States for Effie Awards, within the category: Professional Services.

Creative agency Humanaut is launching “The Truth Stinks,” an irreverent new campaign for Kopari (https://green.koparibeauty.com), a coconut-based deodorant that takes on traditional products containing aluminum. Humanaut created two 30-second cuts of the ad along with a minute-long version that airs online and on TV channels including: Bravo, E!, Heartland, IFC, Ion Life, OWN, Oxygen, We TV. The 60-second hero ad opens on a vintage TV set showing a deodorant ad in which an attractive woman appears to be pitching a prestige product. “Nothing says confidence like an armpit packed full of chemicals and aluminum,” she says. Film advertisement created by Humanaut, United States for Kopari, within the category: Health.

Film advertisement created by Innocean, United States for Finish Line, within the category: Retail Services.

Film advertisement created by The Greenroom, Hungary for MOL, within the category: Industrial, Agriculture.

Audio advertisement created by M&C Saatchi, South Africa for Virgin Active, within the category: Recreation, Leisure.

Film advertisement created by DDB, Belgium for Alzheimer’s League Flanders, within the category: Public Interest, NGO.

Film advertisement created by FCB, United States for Michelob ULTRA, within the category: Alcoholic Drinks.

Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.

Film advertisement created by Grey, Israel for Pelephone, within the category: Electronics, Technology.

Sound Design: Blam! Film advertisement created by WTF, Argentina for Honda, within the category: Automotive.

Film advertisement created by Havas, United States for Hefty, within the category: House, Garden.

Digital advertisement created by FP7, United Arab Emirates for Sony, within the category: Electronics, Technology.

Ambient advertisement created by Lowe, El Salvador for ElFaro.net, within the category: Media.

Film advertisement created by M&C Saatchi, Australia for TAB, within the category: Gambling.

Film advertisement created by Brancozulu, Brazil for Bike & Beer, within the category: Recreation, Leisure.