Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Today, DDB Worldwide has unveiled an evolved brand positioning brought to life by a billboard running in one of the least expected places imaginable - a sheep farm in Garston, New Zealand. Carrying the address www.unexpectedworks.com, the billboard redirects to DDB’s homepage featuring the refreshed visual identity. While the campaign may seem like an antithetical way to launch a new brand positioning with Garston having a population of 100 humans and 40,000 sheep, it recognizes creativity is the most powerful when it's unexpected. DDB Worldwide has a rich history of tapping into the unexpected dating back to Volkswagen ‘Lemon’ and finding more contemporary interpretations in campaigns, including Skittles ‘Broadway Musical’, Marmite ‘Gene Test’ and Stayfree ‘Project Free Period’. “The formula for creating breakthrough creative work that drives business results is timeless,” DDB Worldwide Chief Creative Officer Ari Weiss said. “It’s how we bring that formula to life that changes on a daily basis. We’re not reinventing the wheel here. We’re simply putting more focused language around a truth that anyone who has ever worked at DDB can feel in their bones: Unexpected Works.” Integrated advertisement created by DDB, United States for DDB, within the category: Agency Self-Promo.

Digital advertisement created by FCB, India for Fuji, within the category: Recreation, Leisure.

Abused children often hide subconscious clues of their situations in classroom drawings. Unfortunately, many of these signs are discovered too late. To shed light on this, we opened an exhibit in the heart of Miami Art Week, where unsuspecting visitors were exposed to art with a hidden twist. Film advertisement created by República, United States for Amigos for Kids, within the category: Public Interest, NGO.

Film advertisement created by JWT, United Kingdom for First Direct, within the category: Finance.

Imagobox is Imago's specialized branding and packaging design department. We promoted it by doing what Imagobox does best - packaging. Outdoor advertisement created by Imago, Croatia for ImagoBOX, within the category: Professional Services.

Film advertisement created by Sapient Nitro, United States for Lavazza, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by FCB, Peru for Radio Filarmonía, within the category: Recreation, Leisure.

Film advertisement created by Mekanism, United States for HBO, within the category: Media.

In today's era, technology has become an integral part not just for students, but also for teachers. Hear from Mrs. Gauri- a principal; on how technology in the hands of a great teacher can transform society.

Digital advertisement created by Red Pepper, Russia for Podzemka, within the category: Education.

Ambient advertisement created by FCB, Peru for Peruvian Cancer Foundation, within the category: Public Interest, NGO.

With the state of the nation being as it is, experiential agency Bankrobber wanted to support the Black Lives Matter movement with a call-to-action. The team created remixes of two songs from another time that draw sad, yet real parallels to the current day. https://bankrobber-projects.myshopify.com/ In order to execute this project, the Bankrobber team called upon Sajjad Musa, a Brooklyn-based visual artist who is largely focused on social commentary, to design the cover art. The prints are being sold and 100% of the profits are being donated to The National Bail Fund. Digital advertisement created by Bankrobber, United States for Bankrobber, within the categories: Agency Self-Promo, Public Interest, NGO.

Digital advertisement created by McCann, Israel for AIG, within the category: Finance.

Film advertisement created by Wing, United States for Havana Film Festival, within the category: Recreation, Leisure.

Is it a touchscreen? Or is it a magic device that gets you great restaurant-quality food? The answer is yes! Step up to the Sheetz touchscreen, and you may happily just get more than you bargained for. Place your order, and instead of convenience store food – you’ll get transported to a restaurant-quality, made-to-order food experience. Film advertisement created by Tattoo Projects, United States for Sheetz, within the category: Retail Services.

Film advertisement created by Buzzman, France for Ubisoft, within the category: Gaming.

Digital advertisement created by Biborg, France for Ubisoft, within the category: Gaming.

Not only women love sweets. Trufalie is the very first candy for men on the Ukrainian market. To promote this new brand position, we created a commercial with a pretty cool man on a car hood. He advocates guys that eat chocolate and proves women should appreciate them. Created by Michurin, Ukraine for AVK. Film advertisement created by Michurin, Ukraine for Trufalie, within the category: Food.