Digital advertisement created by TBWA, France for Dagoma, within the category: Professional Services.

Film advertisement created by Ames Scullin O'Haire, United States for Mitsubishi, within the category: Electronics, Technology.

Digital advertisement created by Marcel, Brazil for Instituto Beaba, within the category: Public Interest, NGO.

Digital advertisement created by Diluvia, Spain for Microsoft, within the category: Electronics, Technology.

Digital advertisement created by Droga5, United States for Chobani, within the category: Food.

GIANT has everything you need at prices you’ll love. Film advertisement created by Brownstein Group, United States for Giant, within the category: Retail Services.

Film advertisement created by Cossette, Canada for meowbox, within the category: House, Garden.

Film advertisement created by Inbar/Merhav/Nissan, Israel for Colon 101, within the category: House, Garden.

Film advertisement created by Acne, Sweden for Vitamin Well, within the category: Non-Alcoholic Drinks.

Film advertisement created by Tribal, Singapore for Government of Singapore, within the category: Public Interest, NGO.

Film advertisement created by Y&R, United States for Joyful Heart Foundation, within the category: Public Interest, NGO.

The Fleadh Ceoil is the largest celebration of Irish traditional music in the world. TG4 are televising the event across nine days. We wanted to show viewers a sneak-peak of the kind of extraordinary musicians on show over the course of the festival. Digital advertisement created by Publicis, Ireland for TG4, within the category: Media.

Digital advertisement created by Leo Burnett, Italy for Always, within the category: Health.

Motorbikes make up less than 1% of road traffic but account for more than 20% of serious and fatal vehicle casualties in the UK. To address this stark statistic adam&eveDDB and Highways England have created a new campaign encouraging motorcyclists to take control of their own safety by taking as much care of their own bodies, as they do their beloved bikes. The campaign focuses on the launch of a brand-new “bike parts” shop but, instead of bike parts, the shop stocks prosthetics used in surgery to repair the body after a crash. The ‘BikerTek’ parts shops, produced in partnership with Haygarth, have appeared at 13 motorcycling events, festivals and cafés around the country throughout the summer. The ‘parts’ in the shop looked like high-end bike parts, but on closer inspection were in fact medical implants you may need if undergoing major surgery following an accident. The shops were all staffed by real bikers who had survived accidents and had prosthetic parts fitted as a result, so they could talk to bikers about the tactics and skills required to avoid accidents. adam&eveDDB created an online film showing the unsuspecting bikers’ reactions when they find out what the parts in the shop are really for. The film ends with the strapline ‘Bikes repair easier than bikers’. Integrated advertisement created by Adam & Eve, United Kingdom for Highways England, within the category: Public Interest, NGO.

Digital advertisement created by Langland, United Kingdom for Confidante, within the category: Health.

Digital advertisement created by Publicis, France for AXA, within the category: Finance.

Film advertisement created by OwenKessel, South Africa for Amstel, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Israel for Ford, within the category: Automotive.