Film advertisement created by Cossette, Canada for Public Mobile, within the category: Electronics, Technology.

Film advertisement created by Brothers and Sisters, United Kingdom for Sunny, within the category: Finance.

URL: http://elkesecondetelt.sos-kinderdorpen.be/ Digital advertisement created by Gents, Belgium for SOS Children's Villages, within the category: Public Interest, NGO.

Film advertisement created by Bolero, Brazil for Servis Segurança, within the category: Professional Services.

Film advertisement created by Ruf Lanz, Switzerland for Home for the Blind, within the category: Public Interest, NGO.

Film advertisement created by Wunderman, United Kingdom for Nicotinell, within the category: Health.

Apê Kids, a company that develops playful and functional objects for children, has created Offline Toys, a line of toys where, in order to make the game even more fun, it is necessary to couple the parents' smartphones with an app developed for this end. The initiative aims to avoid the harmful custom of parents to use the cell phone during the moment of play with their children. Research from US universities shows that excessive use of mobile phones by parents can negatively influence children's brain development. Interviews with 170 families, led by scholars at the University of Michigan and Illinois State University, show that by interrupting family times to check messages or surf social networks, parents can contribute to problems such as hyperactivity in children. The line of toys Offline Toys arrives in the Brazilian market with three models in wood: car, stove and human body, and with four possibilities of fit for the cellular devices. With NFC technology, the app recognizes the toy where it is docked and blocks receiving notifications on the phone while playing. Parents and children will be able to have fun, without interruption, with more than 120 interactions, like triggering the siren of a police car, cooking different foods and getting to know the human body, among others. Experiential advertisement created by NBS, Brazil for Apê Kids, within the categories: House, Garden, Public Interest, NGO, Recreation, Leisure, Retail Services.

For their first iPad publication, Brazil’s biggest group buying site Peixe Urbano created an ad that touches the core of their own product: collectiveness. In this iAd, the user needed a “helping hand” to unlock the R$ 10 credit (appox. US$ 5) in his next Peixe Urbano purchase. Digital advertisement created by BBDO, Brazil for Peixe Urbano, within the category: Media.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

Ambient advertisement created by Brandstalkers, Australia for Guzman Y Gomez, within the category: Fashion.

Digital advertisement created by Longform, United Kingdom for Copywriter Collective, within the category: Professional Services.

Film advertisement created by Latinworks, United States for Marvin Magazine, within the category: Media.

Experiential advertisement created by Hungry & Foolish, France for Action Against Hunger, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Ireland for No Nonsense, within the category: Finance.

Film advertisement created by BMF, Australia for ALDImobile, within the category: Electronics, Technology.

Film advertisement created by Zulu Alpha Kilo, Canada for ParticipACTION, within the category: Public Interest, NGO.

When releasing the artist line up this this year we decided to use what the target group already use; their favorite apps, and then we released them in them. Digital advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

Film advertisement created by Wieden + Kennedy, Netherlands for Heineken, within the category: Alcoholic Drinks.

Direct advertisement created by McCann, Brazil for Coca-Cola No Sugar, within the category: Alcoholic Drinks.